what3words ADDRESSING THE WORLD

Steven Ramage Director of Strategy

Agenda

• Company Overview

• Solution Overview

• Customers

• Demonstration

• Sales Engagement Model

• Questions

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Company Overview

• what3words is a location reference system that has given

every 3mx3m square a simple & memorable address

• Available as app, API, SDK & Esri ArcGIS locator

• Making business more efficient, improving customer

experience, improve lives & unleash GIS

• Adds value to Esri partners & distributors enabling you to sell more, have different conversations with existing customers &

open doors to new ones

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Company Overview

• Series A funding of $3.5M

• Investors include Intel Capital and Horizons Ventures

• 2 years old

• Based in London

• 10 full-time employees

• Active globally with offices in Europe, US & Africa

• Esri partner in good standing

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Geographical information is a fundamental business tool

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A simple way for everyone to communicate location is essential to unleash its full potential

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75% of the world has inadequate or no addressing system

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Traditional street addressing is slow, complex & expensive

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In the other 25% poor addressing is costly & frustrating

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“Even in one of the best address systems in the world, in the UK, research has suggested that a 1% improvement in the government’s own address data would bring a EUR 25bn reduction in costs.”

James Cartledge, Post&Parcel

Latitude/longitude is precise but difficult to remember & communicate

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what3words is a universal addressing solution

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A global grid of 57 trillion 3mx3m squares

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Each pre-allocated with a fixed & unique 3 word address

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3 simple words to geocode any location on the planet

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Words are easier to remember & communicate

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Words allow intelligent distribution for ease of use

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Simpler, more common words in more populated areas

Words allow validation & error detection

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Similar words distributed very far apart

Words empower the local population, globally

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LIVE English French German Spanish Portuguese Italian Russian Swedish Turkish

IN PROGRESS Danish – Q1 Norwegian – Q1 Polish – Q1 Finnish – Q2 Ukrainian – Q3 Greek – Q1

what3words locator for ArcGIS

• Locator plug-in for ArcGIS

- Locate a position using what3words address

- Discover the 3 word address of a position

- Batch locate/discover

• All what3words languages supported

- Different locator for each what3words language

• Online, desktop, server

- Hosted by what3words for online access

- Also available standalone for intranet and desktop use

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what3words locator in ArcGIS

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3 words entered shows locationPoint with discovered 3 words address

Simple API sign-up & add as geocoder

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w3w.co/Esri

Solution Architecture

• Think of what3words as a geocoder…

- Address -> position, position -> Address

• …that works for anywhere in the world...

- Regardless whether it has a postal address or not

• ...and where the conversion is 100% accurate and repeatable

- Same result every time, to 3 metre accuracy

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Value Proposition

• Takes GIS to non-technical users & the broader public

- Words are non-technical, unambiguous & easy to use

- Words can be written down, said over the phone, txt-ed & emailed

• Solves key business issues for clients & customers

- Business efficiency

- Improved user experience

- Growth

- Save & improve lives

• Enhances Esri Partner & distributor offer

- Solves a customer business problem

- Differentiator

Alignment with Esri’s Business Objectives

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“Addressing just got easier” Jack Dangermond, President

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what3words own apps, site & code

• Map site – w3w.co/map

• iOS app, Android app –

Search ”what3words”

• Online API – w3w.co/api

• Offline SDK – 10 Mb iOS

&Android -w3w.co/api

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Addressable Markets

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Target Markets

• Government

• Asset management

• Census & surveys

• Emergency response

• Disaster management

• Humanitarian & development

• Education

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• Post & logistics • Energy • Travel & tourism • Financial inclusion &

microfinance • Automotive & navigation • Natural resources

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Business Model

• Online priced by transactions

- Lat/long -> 3 words, 3 words -> lat/long

• Offline priced by seats

- Number of users who can access the locator

• Internal Business Use (IBU) & Non-IBU

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Existing Customers

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Existing Customers

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Emergency Response

United Nations

Case - w3w.co/UN-asign

Local Government (Esri)

Stadt Erlangen

erlangen.maps.arcgis.com

National Mapping (Esri)

Kartverket - Norway

www.norgeskart.no

Navigation & fleet

Navmii

Case - w3w.co/navmii

Asset Management

British Museum

Case - w3w.co/british-museum

Existing Customers

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Emergency Response

Festival Medical Services

Case - w3w.co/fms

Delivery

Carteiro Amigo

Case - w3w.co/carteiro-amigo

Travel

A Hedonist’s Guide

Case - w3w.co/hedonists-guide

3 WORD ADDRESSES BEING USED IN THE FAVELAS

w3w.co/favela70

Safe Software

British Museum

Case - w3w.co/safe-software

Existing Customers

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National Mapping

Tasmania

maps.thelist.tas.gov

1Spatial (Esri)

Software solutions for spatial big data,

using what3words in healthcare project

Esri Gold Partner

Tensing (Esri)

Global specialist in spatial intelligence,

using what3words for Public Safety

Esri Gold Partner

Strong Esri MENA Partnership

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Demonstration

40 https://vimeo.com/what3words/arcgis

Moving Forward

• Joint identification of prospects

- Partners, distributors, clients

• Sales kit for partners & distributors

- Key assets to enable proposals

- Key communication assets to enable announcement

• Joint marketing

• Social media

• Own properties

• PR

Sales Engagement Model

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Global thought leadership & vertical coverage

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Geospatial World • May • 2015

INTERVIEW36

Mapping the globe, 3mx3m at a timeMapping the globe, 3mx3m at a time

Steven Ramage, Strategy Director, What3Words, shares how his start-up has simplified the world's addressing system by splitting the globe into titled squares.

Hi! I'd like to get this package delivered to purely.dips.dent, please.’

Now, that may have sounded unintelligent. But, what if we were to tell you that it was just a request made at a courier company, asking for a parcel to be delivered to Fifth Avenue, Manhattan, New York, US?

A new global addressing system, called What3Words (w3w), has divided the world into 57 trillion

3mx3m squares, and given each one a three-word address. So, while Paris’ Champs-Élysées becomes ‘gushes.cracker.fronted,’ London's Oxford Street boils down to ‘tube.gates.leave’ under this novel system.

And while you may find yourself searching for what your address is called under what3words’ umbrel-la for fun, let's not forget that we still don't have unique addresses for a major chunk of planet Earth. It's these four billion unaddressed people

around the world, what3words really wants to focus on.

The company's motto is ‘addressing the world.’ Is the global addressing problem something we really need to worry about?Around 75% of the world suf-fers from inadequate addressing systems. In the remaining 25%, a large number of national addressing systems are plagued with problems,

Multi award winning

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Speaking on global stages

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Customers Efficiency | Engagement

Partners/Distributors Differentiation | Sales

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Select key distributors to work closely with. Who wants to play?

Contact Information

• Account Lead

• Steven Ramage | Director of Strategy

• steven@what3words.com | +44 7584 771325

• what3words partnership team - index.home.raft | London, UK

• Dedicated support email - esri@what3words.com

• Dedicated site - w3w.co/esri

• Social - @what3words

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