Mobile phones as sensors for urban mobility measurement

Erki Saluveer Positium

Baltic Urban Forum working group meeting 20.01.2014

POSITIUM: Transforming mobile data into meaningful information

Anne Jääger

The new mobilities paradigm

Urban development is faster than ever and decisions needed to be made faster

Faster decisions need “faster” data

Mobile positioning significant opportunity here

What is mobile positioning?

Obtaining location of a mobile phone in time and space using network and device position determining technologies

24 hrs of data…

Example

…holds more geographical information about movement than any register

Mobile society

380 000 people in Estonia work outside their municipality

Commuting patterns

Seasonality monitoring

Tartu A. Alajõe B.

Time spent in July main residence

Seasonanal migration (vacations)

“Golden Fish”

Lindora fair

Domestic tourism Destination: Tartu Where tourists come from?

Visitor seasonality and types

Repeating visits

Event type First-timer

Sport 0,37

Exhibitions 0,35

Other events 0,35

Festivals 0,30

Culture 0,25

Probablity to return after tourism event for first-time visitors

Proportion of first-time visitors to types of events.

Tourist movement patterns

Fi De

Connection potential

Connection potential

OD-matrix: movement between transportation zones

Tartu transit traffic distribution

Ardu traffic distribution

Geographical distribution of traffic flows

Safety and security

Web applications

http://goo.gl/Lh3v6

Feasibility study on the use of mobile positioning data for tourism statistics

Erki Saluveer erki.saluveer@positium.ee