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Epic Machines in the Digital Age –Client Communication Today
What do high-performance inserting machines and interactive videos have in common?
Hunkeler Innovationdays 2017
“Not the strongest or most intelligent species will survive, but those who are able to adapt the fastest“
Charles Darwin
Digital Transformation: How do I adapt?
“We get that things are changing. What we need to
know is how to change… and what exactly we need to do.”
Altimeter Group Research
Context-aware messaging
Digital Transformation: complexity increases
Digital once meant efficiency.
• Reduced printing costs
• Automated workflows
• Self-service culture
Productivity
IoT
Now it’s about experience.
• Customer knowledge
• Customer engagement
• Customer relevance
Mature
21%
6%5%
17%
20%
31%
In preparation
Pilot phase
Not started
Advanced
Established
Digital Transformation has not yet penetrated
all corporations
Source: Alimeter Group ResearchPitney Bowes | Feb 2017
A sound strategy enables a customer-oriented culture & processes
Lift in engagement
Greater satisfaction
Increased sales
75%
63%
49%
An active digital transformation
strategy leads to:
Source: Altimeter Group Research.
Pitney Bowes | Feb 2017
®
Easier to connect the latest technology
How IIoT drives value for our clients
Our clients become more productive
With the Industrial Internet of Things…
Pitney Bowes becomes more efficient
We are changing our client conversations
Pitney Bowes | Feb 2017
Support hardware through data
Clarity enabled service to quickly identify the root cause of machine jams.
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®
Redefine the video experience by evolving to interactive videos
Traditional Video
Everyone sees the same.
Personalized Video
Each viewer sees their own video.
Interactive Personalized
Video
Each viewer sees their own unique video experience.
Pitney Bowes | Feb 2017
EngageOne® Video Impressions
Personal and language-sensitive greeting
13
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1:1 CUSTOMER
INTERACTIONS
Real-time content tailored to
individual customer needs
INTERACTIVE TWO-WAY
DIALOGUES
Customer defines own
journey in real time
ACHIEVE COMPELLING
RESULTS
Higher click rate and view
time
EngageOne® Video – The video revolution is here
Examples of results from companies using EngageOne Video.
+25%
On-time payments
+72%
Customer Sat. NPS
+44%
Boost in sales
Data drives real-time video experiences
Pitney Bowes | Feb 2017
17
Personal,
language sensitive
greeting
Payment summary
overview
Up-sell
recommendation
Call to actionViewer-selected
service charge drill
down
Video bill explainer
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Combined cost-effectiveness of email, web and mail with personalized interaction
Vastly superior results
EngageOne®
Video
Mass market strategy
• 1:1 personalization
• Two-way interaction
• Real-time updates
• Measureable results
• Focused on
engagement and ROI
• Low cost per contact
• Scales easily
• Focused on awareness
• More revenues
• Lower costs
• Greater engagement
• Increased satisfaction
• Higher lifetime value
19Pitney Bowes | Feb 2017
IIoT solutions connect data, machines, people and
processes to drive operational performance
Key success factors for client communication today
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Physical & DigitalConnection of communication
Individual ContextPersonal and context-aware
messaging
Customer
knowledge
Customer
engagement
Customer
relevance
Single Customer ViewUnderstand requirements and
preferences
Pitney Bowes | Feb 2017
23
Manoj [email protected]
Sales Director Central EuropePitney Bowes Deutschland GmbH
Marc [email protected]
Vice President Software SolutionsPitney Bowes Deutschland GmbH
![DNASYS - iom.invensys.comiom.invensys.com/EN/userGroupPresentations... · Confidential & Proprietary. [CLIENT] IP_ADDRESS= For use on machines with multiple NICs MAX_DNA_SVCDIR= Max](https://img.pdfslide.us/doc/110x75/5b5d64117f8b9a3a718e1cc4/dnasys-iom-confidential-proprietary-client-ipaddress-for-use-on-machines.jpg)
