EPC Pet Shop Analysis

BUSINESS ANALYSIS

[ PET SHOP ]

GROUP MEMBERS :Tan Kai Xuan 0325066

Yuen Xuan Hui 0324292Chai Jia Ern 0324653Na Yong Yi 0324458

Cheah Man Yee 0324272Chiam Shiun Jia 0324212

EFFECTIVE PUBLIC COMMUNICATION

/ DESCRIPTION OF BUSINESS

#1 PAWSOME PET SHOP LOCATED IN AMAN PERDANA, KAPAR

#1 PAWSOME PET SHOP

FOUNDER: MS. CHRISTIAN AND SISTER, MELISSA

FOUNDED IN:2014

FIRST PET SHOP IN THIS AREA

[ AMAN PEDANA, KAPAR ]

SELLSPETS FOOD, GROOMING SERVICES,

HOMEMADE RAW FOOD PRODUCTION AND BOARDING SERVICES

BRIEF DESCRIPTION

#1 PAWSOME PET SHOP

FOUNDER: MS. CHRISTIAN [RIGHT]

MELISSA [LEFT]

HISTORYMelissa used to be a worker at

The Pet Family for 2 years.

Both sisters [Melissa & Christian] think that there is an opportunity to start this

business.

In the year 2014, they started PAWSOME.

#1 PAWSOME PET SHOP

NO BRANCH

MAINLY FOCUSED ON GROOMING SERVICES, BOARDING AND SELLING PETS PRODUCTS

DETAILS

#1 PAWSOME PET SHOP

DETAILSNUMBER OF EMPLOYEES :

2MOTIVES• PASSION IN THIS FIELD

• EXPOSE TO PETS WHEN THEY WERE YOUNG

• GROOMING IS SELF-FULLFILING

• CHALLENGING

#2 PETS WONDERLAND LOCATED IN GREAT EASTERN MALL, AMPANG

#2 PETS WONDERLAND

FOUNDER: GARY LIM

FOUNDED IN:2001

STARTED OUT STRATEGICALLY IN

MID VALLEY MEGAMALL

SELLSGROOMING SERVCES, VET CONSULTATIONS,

AND PRODUCTS

BRIEF DESCRIPTION

#2 PETS WONDERLAND

FOUNDER: GARY LIM

HISTORY

Started out in Mid-Valley Megamall, Pets Wonderland in the year 2002.

The largest in Malaysia at that point in time.

Expanded quickly into various locations.

#2 PETS WONDERLANDDETAILS

OPERATED MORE THAN 10 YEARS

AWARD :

SUPERBRAND INTERNATIONAL 2005

SUPERBRAND MALAYSIA’S CONSUMER CHOICE 2006/2007

NUMBER OF EMPLOYEES: MANY

#2 PETS WONDERLANDBRANCH:

MID VALLEY GREAT EASTERN IOI MALL PARADIGM MALL

PLAZA MASALAM

AEON BIG SUBANG AEON BIG AMPANG

D’PULZE KLANG PARADE AEON BIG WANGSA MAJU

/ COMPARATIVE ANALYSIS

/ “THE COMPETITORS”

#1 PAWSOME PET SHOPMARKET NATURE: MONOPOLISTIC COMPETITION

AMIGO

PETSMORE

PAWSOME

QQ

THE PET FAMILY

ETERNABII

PAWSOME

REVIEWS

REVIEWS :PRODUCTS VARIETY:

SERVICE: FAIRLY GOOD [ FRIENDLY ]LESS

#1 PAWSOME PET SHOP

AMIGO

THE PET FAMILY


SERVICE:


SERVICE:

FAIRLY GOOD [POPULAR AMONG THE PET OWNERS]

AVERAGE

MANY

AVERAGE

REVIEWS#1 PAWSOME PET SHOP

PETSMORE

QQ


SERVICE: GOOD

AVERAGE

AVERAGE

MANY


ETERNABII

FAIRLY GOOD [ POPULAR IN THE HOUSING AREA]NOT MANY [ LIMITED CHOICES ]


#2 PETS WONDERLANDMARKET NATURE: OLIGOPOLY

WATER FRONT

PETSWONDERLAND

PETZ MANIA

PERFECT PETS

PETS WONDERLAND

AVERAGEMANY

REVIEWS#2 PETS WONDERLAND

WATER FRONT

THE PET FAMILY

LIMITED CHOICES

GOODFAIRLY GOOD

AVERAGE


PERFECT PETS

LIMITED CHOICESAVERAGE


/ COMPETITION STRATEGY

#1 PAWSOME PET SHOP #2 PETS WONDERLAND/ COMPETITION STRATEGY

- SMALL SCALE

- NEW

- NOT MANY PEOPLE KNOW

- LARGE SCALE

- OPERATED MORE THAN 10 YEARS

- MANY BRANCHES

- PEOPLE KNOW THEIR EXISTENCE


ADVERTISETMENT

ADVERTISETMENT

- CUSTOMERS RECOMMENDATIONS

- FACEBOOK PAGE[https://www.facebook.com/Pawesome-Pet-House 386362214863640/]

- OWN WEBSITE [http://www.petswonderland.com.my/]

- FACEBOOK PAGE[https://www.facebook.com/petswonderland.com.my/?fref=tss]

- GIVING GOOD SERVICES TO EVERY CUSTOMERS


PRICING

PROMOTION - BUY THREE FREE ONE

SOLUTION:

- QUANTITY ORDERED IS

LESSER - HIGHER COST

PRICING

- ORDER IN BULK - LOWER COST

GROOMING SERVICES - CHEAPER COMPARED TO THE COMPETITORS

SOLUTION:

PRODUCTS- LOWER AS

POSSIBLE

GROOMING SERVICES- REASONABLE

PRODUCTS

- CHEAPER AS THEIR STOCKS ARE IN BULK


PRODUCT VARIETY PRODUCT VARIETY

LESS

MORE

- TO BE DIFFERENT


BOARDING SERVICE

NO

- PROVIDE COMFORTABLE PLACE FOR PETS TO STAY.[ HUGE SPACE, MATTRESS , COMFORTABLE]

BOARDING SERVICE

#1 PAWSOME PET SHOP #2 PETS WONDERLAND MARKET STRATEGY

2) FULFIL THE DEMAND OF THE PARTICULAR AREA

1) OFFER MEMBERSHIP- 5% ON EVERY PURCHASES

3) OFFER VET CONSULTATION SERVICE

1) GIVING PROMOTION- FREE GIFTS WHEN YOU SPEND ABOVE RM 150

2 ) GIVE TESTER TO PETS OWNER

/ COMPETITION STRATEGY


- EVERY BRANCHES HAS DIFFERENT HOT-SELLING QUANTITY

- DEPENDS ON THE AREA

- EXAMPLE: IF THE AREA HAS MORE CAT OWNERS, THE BRANCH WOULD HAVE BROUGHT IN MORE READY STOCK OF CATS PRODUCTS.

-

/ SIMILARITIES

#1 PAWSOME PET SHOP #2 PETS WONDERLAND/ SIMILARITIES

SERVICES

GROOMING


PRODUCTS

PETS FOOD, TOYS AND SNACKS


KEY FOUNDER INTEREST

PASSION


MISSION

PROVIDE BETTER LIVING FOR PETS

/ DIFFERENCES

#1 PAWSOME PET SHOP #2 PETS WONDERLAND

/ DIFFERENCESYEAR FOUNDED

FOUNDED IN

2014

FOUNDED IN

2001


/ DIFFERENCESNO. OF BRANCHES

NO 11 BRANCHES


/ DIFFERENCESNO. OF EMPLOYEES

2 MANY


/ DIFFERENCES RELATIONSHIP BETWEEN

EMPLOYEES

FAMILY MEMBERS EMPLOYEE


/ DIFFERENCES BOARDING

SERVICES

YES NO

#1 PAWSOME PET SHOP

/ DIFFERENCES BOARDING

SERVICES

PAWSOME BOARDING AREA


/ DIFFERENCES VET

CONSULTATIONS

YESNO


/ DIFFERENCES MAJOR

PROFIT

GROOMING +

BOARDING SERVICES

GROOMING+

PRODUCTS


/ DIFFERENCES BRAND OF

PRODUCTS

LESS VARIETY

WIDE VARIETY


/ DIFFERENCES OWN

PRODUCTS

RAW FOOD NO

RELEASED NEW PRODUCTION [HOMEMADE MIXED RAW FOOD 3 WEEKS AGO]


/ DIFFERENCES YEARLY PROFITS

AROUND RM200K+

+N/A


/ DIFFERENCES FUTURE PLAN

HOME MADETREATS

EXTEND MORE

BRANCHES

MORE WORKERS

/ ANALYSIS OUTCOME

#2 PETS WONDERLANDANALYSIS OUTCOME

E. WELL-KNOWN BY LOCAL RESIDENTS,

FOREIGN EXPATRIATES, AS WELL AS OVERSEAS

ROYAL FAMILIES

A. GOOD MARKETING STRATEGY

B. ACHIEVED SIGNIFICANT

MILESTONES AND ACHIEVEMENTS

C. FIRST TO BRING IN “MINI -ZOO” CONCEPT

[ CONSISTS OF A MIXED RANGE OF LOCAL AND FOREIGN PET

SUPPLIESD. MANY BRANCHES

MORE COMMERCIALLY SUCCESSFUL

/ RECOMMENDATIONS

#1 PAWSOME PET SHOP

ADVERTISEMENT

EXPANSION- INCREASES NUMBER OF WORKES

LIMITED CHOICES

DIFFERENT STOCKS - BRING IN DIFFERENT VARIETY OF PRODUCTS

NO. OF WORKERS

- BY GIVING BROCHURES AROUND THE AREA

FLYERS

CURRENT SITUATIONS:

#2 PETS WONDERLAND

ADVERTISEMENT

TRAINING- TO MAINTAIN

QUALITY & REPUTATION

DON’T HAVE BOARDING SERVICE/ VETERINARY

BOARDING SERVICE- PROVIDE ANOTHER VARIETY

OF SERVICES

QUALITYWORKERS

- ATTRACT MORE CUSTOMERS

BANNERS

CURRENT SITUATIONS:

#1 PAWSOME PET SHOP

FROM LEFT TO RIGHT: NA YONG YI, CHAI JIA ERN, TAN KAI XUAN, MELISSA, CHRISTIAN

#2 PETS WONDERLAND

FROM LEFT TO RIGHT: CHIAM SHIUN JIA,MANAGER IN-CHARGE, YUEN XUAN HUI, CHEAH MAN YEE

# INTERVIEW VIDEO

https://www.youtube.com/watch?v=fH4qyaAgFoI&feature=youtu.be




REFERENCES:- Petswonderland. (2016). Petswonderland | Petswonderland. [online] Available

at: http://www.petswonderland.com.my/ [Accessed 19 May 2016].

/ THE END

Business

EPC Pet Shop Analysis