How Steve Jobs Get Back To His Company And Changed The World By Doing Environment Analysis

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1) Low price of Mac & more advertisement. 2) Plan got canceled3) Got fired4) Established new company (Pixar, Next)5) 90 days of bankruptcy (the state of being bankrupt)5) Comeback in Apple

Flash Back

Objective

1) Undertaking of current & potential changes.

2) Should provide inputs for strategic decision making.

3) Rich source of idea & understanding of the context, bring fresh views.

Benefits

1)Knowledge about Business Environment helps to gain

strategic advantages over competitor.2) Development of board strategies & long term policies.3) Develop action plan to deal with technological advancement.4) Foreseeing impact of socio- eco changes at national & international level.5) Analyze the competitor's strategy. 6) To keep one self dynamic & innovative.

Process

1)Scanning - General surveillance of all environmental factors & their interaction.

2)Monitoring -Purpose is to assemble sufficient data to detect whether certain patterns are emerging.

3) Forecasting - Scanning & monitoring provide a picture of what is happening .Strategic decision-making requires future orientation. 4) Assessment - Output of above 3 steps are assessed to determine implementation.

Techniques

Techniques

1) SWOT - Strength, Weakness, Opportunity, Threat

2) ETOP - Environmental, Threat, Opportunity, Profile

3) Econometric - involves casualmodels to predict major economicindicators.

4) Trend Analysis - extrapolate the historical data to the future.

Cont.

Cont.

5) Scenario Development - popularand useful method to develop alternatives scenarios.

6) Judgemental Model - use of opinionof people who have intimate knowledge of relevant factors.

Cont.

7) Brainstorming - Creative method of generating ideas.

8) Delphi Technique - Common technique of technological forecasting.

Limitations

1)Does not foretell the future nor eliminate uncertainty.

2) Not a sufficient guarantor of organisational effectiveness.

Got $150M investment by MSFT in 1997

“The only way to do great work is to love what you do.”

Steve Jobs

Presented By : www.bameslog.com