Youth Entrepreneurship Ideas Contest and

Development Programme

ENTRUM

Darja Saar

Entrum Foundation CEO

at Estonian Chamber of Commerce and Industry

Entrum programme author

Today’s

challenge

Entrepreneurship is nothing without

enterprising mindset – creative passion that motivates people to

Dream big! Think smart! Act wisely!Take risks!

Care about others and be responsible!Be happy!

Youngster with “Comfort zone” mentality will never initiate, take risks and responsibility!

In 2010 Estonian Chamber of Commerce and Industry developed concept of an ideal of a personality with

enterprising mindset defining

What is enterprising mind-set? Who is personality with enterprising mentality?

Personality with enterprising mindset

High need for self-fulfilment

High self-belief

Ability to see opportunities instead of

problems

Internal passion to create new value

Ability to care, take responsibility!Ability to generate

ideas

Ability to organise limited resourses: time,

people, money

Make and develop new contacts

Feel happiness!

Youth

Entrepreneurship

Programme

ENTRUM

ENTRUM target

group:

13-19 year old

youngsters

ENTRUM 4-step methodology for creating enterprising mindset

Step 1

Bring youngsters outside the box and inspire them with the help of role models

Step 2

Youngsters are motivated now! Start teaching practical skills

Step 3

Teach to network and create a lifestyle with entrepreneurial values

Step 4

Show new horizons and be ready to support new initiatives

ENTRUM-minded youngster: ready and motivated!

ENTRUM Ida-Virumaa 2010/2011 season winner

Kristina Beljakova19 year old

EntrepreneurYouth Labor Exchange InSpefounder 64 jobs created

Thanks to ENTRUM, her Estonian language skills improved and she feels Estonian economy needs her

ENTRUM Ida-Virumaa 2010/2011 season alumnus

Artjom Poljak

17 years old

Entrepreneur

Rock Age youth rock festival producer, music producer and manager

ENTRUM South-Estonia season 2011/2012 winners

Kerli Suviste, Teele Jakobson, Marleen Ein, Gerly Trifanov

17-18 years old

Social entrepreneurs

VeniVidiVici Student Exchange founders

More then 100 school students partipated in Student Exchanged

ENTRUM Ida-Virumaa 2010/2011 season alumnus

Kristina Eapost

19 years old

Photographer, entrepreneur

Winner of the Estonian national photographers contest 2012

ENTRUM South-West season 2012/2013 alumnus

Eero Maling

13 years old

IT start-up founder

Facebook application “Meet you at the football match!”

ENTRUM South-West season 2012/2013 alumnus

Mihkel Kristofer Vajak

16 years old

IT start-up founder

Electonic study books for Android

ENTRUMcurriculum

October

Opening show “Start boldly!”

ENTRUM educational programme:

November – one-day session “Find your passion!”December – night session “Believe in yourself!”January – one-day session “Think smart!”February – one-day session “Act wisely!”

Superfinal“Be the master of your own life!”

March

Grand Award Gala

May

ENTRUM – a number of interactive events and contest

ENTRUM session composition

Hour of inspiration Inspsiring and sharing experience by invited entrepreneurial leaders

Business start-up’s development seminar

Teaching practical entreprenerial skills and values

Face-to-face coaching Networking and development of real business idea under supervision of entrepreneurs

Night session extra: Business games Cash-flow game, Entreprenerial theater, 6-hours music video production action

ENTRUM curriculum by sessions, 1 part

Opening show “Start boldly!”October

Out-of-the-box thinking, skills and interests self-assesment, identification of creative passion, other people needs (business opportunety and market research).

One-day session “Define your idea!”November

Team-bulding, different types of business models, business planing, introduction of Estonia’s entrepreneurship support system

Night session

“Think smart!”

December

Finacial planing, budgeting, accounting, productcosting and pricing, start-up capital, sales pitching

One-day session

“Act wisely!”

January

Marketing and communication planningMarketing products (press-realise, video) contest

ENTRUM curriculum by sessions, 2 part

One-day session

“Take responsibility!”

February

Analysis of business idea launching results, pitching exercises, business ethics and socially responsible entrepreneurship, growing business, collobration with Estonia’s entrepreneurship development system

Super finals

“Be the master of your own life!”

March

Pitching the results of business ideas

Grand Award Gala

May

Awarding best business ideas

New generation of entrepreneurs in 4 years

-1 699 young entrepreneurs

- 345 IT, creative industries, traditional service sector and social entrepreneurship start-ups

- Positive support among youngsters toward entrepreneurship

- Supportive attitude among entrepreneurs toward mentoring young people

- Creation of national support system for youth business start-ups

ENTRUM results 2010-2013

for 13-19-year-old youngsters

stepping into adult life

Creates enterprsing mindset and helps to adopt

entrepreneurial life-style and values

Teaches practical skills

Integrates to a network of experienced entrepreneurs

- Attractive format designed to meet youngsters needs

- Effective methodology designed to meet modern economy needs

Additional entrepreneurial activities of the ECCI

• A companies network called “Unistused ellu!” (Realize your dreams!) with the aim to promote entrepreneurial mindset and bring together organisatsions who support entrepreneurship among youngsters;

• A special round table with the aim of promoting entrepreneurial mindset and being a professional partner for different state organisatsions to enhance entrepreneurship on educational level.

Youth Entrepreneurship Ideas Contest and Development Programme ENTRUM

Your starting point in creating generation with enterprising mindset!

www.entrum.ee/en