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The Problem. Fatima lives in Malaysian Borneo, has a smartphone with 4G, and spends time each day on the bus. She is thinking of investing into the lucrative ‘bird’s nest’ business supplying Chinese customers with their delicacy. Should she invest her own nest egg? Fatima never studied this at middle school. The Solution. Malaysian EO points her to the “Opportunity Recognition” course on EntreVersity.com. And she’ll take “Entrepreneurship and Personal Freedom” while she’s at it. EntreVersity.com is a social-media-driven online university that is re-imagining education for smartphone-enabled entrepreneurs. Our target market is ever-increasing millions of broadband-using entrepreneurs with little access to education. We advance entrepreneurs on their heroic journeys. It is truly experiential learning in the social media universe. Benefits. We satisfy the educational needs of time-constrained and travel-challenged entrepreneurs. We build their pathways through immersive experiential learning objects assembled as Certificates and Degrees. EntreVersity is a multi-lingual social interaction and learning management platform for entrepreneurs. The Market. 400+ million entrepreneurs need education just like all adults--but in a special way. They identify a gap and then say, “I want it now, when and where I want it”. We have selected three language markets with high smartphone growth and high total entrepreneurial activity. To an entrepreneur, education is a success multiplier. Our target market is the estimated 140 million entrepreneurs worldwide carrying broadband-enabled smartphones, growing at 30% pa. Business Model. Our model sells scalable online courses aimed at a specific target audience. Based upon only 20,000 learner/subscribers, Y3 sales is estimated $3,084,520 with a net profit of $992,999 and a gross margin 77%. This is achievable for an online university with our combined expertise and technology. We are profitable because expenses and cost of goods are relatively low in this high-growth field after initial investment. At conservative subscriber rates, we predict $8,865,150 net profit. Our revenue model is based on the freemium/subscription model and merchandising model together with industry, education, publishing and organisational partnerships. Break-even is only 364 units (learners) per month. The Raise. The Founder has already invested $100,000. Two investors (or one investor over two years) are being sought to invest $100,000 each into the company in 2013 in return for 10% (or 20%) equity. IRR is may be as high as 100%. 80+% gross margins are lucrative after initial investment because expenses and cost of goods are low in this high-growth field. Cost of goods approaches zero. Headquarters in Melbourne and San Francisco.
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