Presented By: Keith SwitzerINTEC Group, Inc. President/CEO

Entrepreneurialism in Design

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ENTREPRENEURSHIP

What is an Entrepreneur..?

What Makes Them Unique?

Where Does It Start From..?

What is it Going to Take for you to Join the Club?

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ENTREPRENEURIALISM IN DESIGN

Entrepreneurship: Process of opportunity recognition and resource acquisition that leads to the creation of something new.

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ENTREPRENEURSHIP

“Nobody talks about entrepreneurship as survival, but that's exactly what it is and what nurtures creative thinking”.

Anita Roddick, founder of The Body Shop

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DIFFERENT TYPES ENTREPRENEUR

Seasoned, Successful

Entrepreneurs

Professionals, CorporateExecutives

Intrapreneurs

InvestorsStartups &Early StageCompanies

YourBrand

Do you want to brand yourself as an entrepreneur?

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DESIGNERS MAKE GREAT ENTREPRENEURS, THEY JUST DON'T KNOW IT YET

Passion is just design…then maybe you don’t start a company.

Passion is the process around designing - problem solving…then well-suited for entrepreneurship.

Designers design …entrepreneurs aren’t amazing at any one thing.

Design not just about how it works, it's about process of how get it to work.

Designers and entrepreneurs commonality – Problem Solving.

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DESIGN – HOW IT WORKS

Steve Jobs --"Design is a funny word. Some people think design means how it looks. But of course, if you dig deeper, it's really how it works.“

Design is not just about how it works, it's about the process of how you get it to work. And that's what entrepreneurship is all about.

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WHAT IS IT GOING TO TAKE FOR YOU TO JOIN THE CLUB

Build a sense of meaning and purpose………..Define Success

Be ready for hard work

Innovate- product or process

Build a team

Create barriers of entry

Have a plan

Just do something about it………

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8 TRAITS OF SUCCESSFUL ENTREPRENEURS

1. Strong leadership qualities

2. Highly self-motivated

3. Strong sense of basic ethics and integrity

4. Willingness to fail

5. Serial innovators

6. Know what you don't know

7. Competitive spirit

8. Understand the value of a strong peer network

Do you have what it takes?

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HOW TO BE A DESIGN ENTREPRENEUR

1. Make a Business Plan.

2. Let focus be a priority.

3. Find another way to make some cash.

7 tips to keep in mind:

4. Don’t do it all by yourself.5. Master one form of Marketing.6. Define “Success.”7. Take a break!!!

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1. BUSINESS PLAN

Clearly articulating short - and long-term goals.

Create objectives that are consistent with big-picture objectives.

State business goals and measurable objectives to determine achievement.

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2. LET FOCUS BE A PRIORITY

Keep eye on company's long-term Vision…greater purpose for which your business exists.

Company’s “Mission” - broader ideal guiding each specific actions. For example…Creating greatest possible benefit for environment

Greatest possible profit

Helping people live better

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2. LET FOCUS BE A PRIORITY (CONTINUED)

Vision: “TO ENHANCE THE HUMAN CONDITION”

Mission: To create an inspiring experience through the built environment that uniquely enhances the lives of our client, our employees, and our community.

Core Competencies -”PAL”

Professionalism

Authenticity

Leadership

INTEC GROUP’S FOCUS

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3. FIND ANOTHER WAY TO MAKE SOME CASH

Most new design businesses do not make much money at first, so you'd do well to figure out some other method of paying the rent-especially if it complements your design enterprise.

Understand: Cash Flow

Financial planning and strategy

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4. DON'T DO IT ALL BY YOURSELF

Know your weaknesses, be clear on what you can and cannot do, and break the habit of doing everything yourself.

It's a fine balance - knowing when to do it yourself and when to bring in experts.

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5. MASTER AT LEAST ONE FORM OF MARKETING

Max Lipsey suggests learning to take high-quality product photography.

Laurene Leon Boym is active on social-media channels.

Jonathan Olivares prefers good old-fashioned face-to-face networking.

Designers should do all of these things—but, at least, put serious effort into one.

If you can't keep up, see #4 above.

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6. DEFINE “SUCCESS”

Do you want growth, remain small, want shareholders?

Qualitative benchmark measures.

Is company growing and maturing according to long-term vision.

Strategic goals - sustainable…implementation cost-effective and manageable to avoid early employees burn out..

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7. TAKE A BREAK!!!

Starting new business exciting, but it's easy to work 23-hour days.

Need to take time to get away from their businesses sometimes.

Isn't balance with startups; critical to take few days out of office.

Take care of yourself.

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WHAT WE ARE DOING

Strategic Plan

Vision, Mission, Core Values

Re-Branding

Employee skill and capability diversity

Consultants to augment firm’s capacity

and capabilities

Continues individual development

Employee mentoring and coaching

Setting expectations and hold individuals accountable

Willing to make the hard decisions

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WHAT WE ARE DOING

Changing the Culture –

Changing the Game

Meeting the Growing Challenge

Realign with your Market

Hire your Senior Management

Understand your Model

Raise your Money

Design Excellence-Pushing design innovation while listening our

clients.

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7 “QUOTES” ENTREPRENEURS SHOULD LIVE BY

“Courage is being scared to death….and saddling up anyway.” - John Wayne

“Whether you think you can, or think you can’t….your right.” – Henry Ford

“By failing to prepare, you are prepared to fail.” - Benjamin Franklin

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QUESTIONS/ANSWERS????

Entrepreneurialism in Design