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Social Media Marketing
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Boot Camp 4 Entrepreneurs
Session 3:June 11, 2012
5-6:30
Catch the Social Media Marketing WaveFor Your Biz!
Amy Sauers, Ph.D.
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Invite
Target Your Niche Market
Interview Target Customers
Know the Customer Pain Point
Strategic Solution Statement
Grow Virally
Build a Tribe/Gather ‘Round Your Campfire
Great Social Media Tools (FB, twitter, Constant Contact, Pinterest, Instagram)
Geek Out: Provide Information/Knowledge on Key Interests
Share a Funny Picture
Ask Questions… And Answer
Hold a Contest/Give Coupons
Event Planning/Charitable Connections
Thank
Refer-a-Friend
Loyalty Rewards
Nurture Your Garden/Maintenance
Call to Action!
How to Do Social Media Marketing
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Invite: How can you start your fan club?Target Your Niche
• Win the target customer• Listen to the customer pain point• Bowl over the first bowling pin• Celebrate the niche target market
4Know thy customer
Invite: Who is your customer?Interview Target Customers
Age/Family Stage
Gender
Ethnicity
Income/SES
Location
Generation
Aspirations
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Target Customer Pain
• Care• Listen
Invite: Customer Pain Point
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Strategic Solution
•Right the wrong•What movement are you starting?
Invite: Solution Statement
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Gather ‘Round the Campfire!
Right the wrong
Read up!
Share our storiesTrade helpful tips
Authentic communi-cation
Grow Virally: Build Your Tribe
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Constant Contact
Grow Virally: Great Social Media Tools
Tribal Campfire
Hubs
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Follow Others
in the Interest
Area
Read Up!
Find and Share
YouTube’s
Provide Information
Share Knowledge
on Key Interests
Grow Virally: Geek Out
Tribal Social Hubs
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Grow Virally: Be Friendly
Share a Funny
Picture/Video
Ask Questions… And Answer
Give Coupons & Free Gifts
Show Up!•Chamber events•Trade Shows
Link to Your Other
Links
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Grow Virally: Throw a Party – Invite Customers!
Hold a ContestTweet: Post your favorite late-
nite photo!
If you’re photo is chosen for our video…
You’ll receive coupons for a free latte every day all year!
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Thank: Refer-a-Friend
Customer refers? Say “Thanks!”
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Thank: Loyalty Club Rewards
Loyal customer? Say “Thanks!”
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Thank: Nurture your Garden
Then and now… A cautionary tale.
A front-page story published May 20 in the St. Petersburg-based Tampa Bay Times:"The farm is a field of grass and dirt and no vegetables are evident," the story reported.
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Thank: Nurture your Garden
Keep track.
ContactName
Contact Info: Email
Phone # Address CustomerNeed
USP Date Start – End
Means ofCommunication
Phil
Pat
Bob
Lucy
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Thank: Call to Action
Ask for sign up or buy now.
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Invite
Target Your Niche Market
Interview Target Customers
Know the Customer Pain Point
Strategic Solution Statement
Grow Virally
Build a Tribe/Gather ‘Round Your Campfire
Great Social Media Tools (FB, twitter, Constant Contact, Pinterest, Instagram)
Geek Out: Provide Information/Knowledge on Key Interests
Share a Funny Picture
Ask Questions… And Answer
Hold a Contest/Give Coupons
Event Planning/Charitable Connections
Thank
Refer-a-Friend
Loyalty Rewards
Nurture Your Garden/Maintenance
Call to Action!
Conclude: Do Social Media Marketing
