Entrepreneurship: How to build

a business from Zero to Millions

RJ. LiowFounder & CEO, AYS

Our Vision:To be a trusted brand for International Halal Business Advisory, Halal Ecosystem and M.I.C.E.

Our Mission:“To assist our customer partners to be successful in their business endeavor.”

“In AYS we aspire to create platforms to assist companies to build sustainable businesses. We want to play a part to

create the most impact to the life of our create the most impact to the life of our customers & community.customers & community.”

RJ. Liow, Founder & CEO, AYS

Our Space

1.Halal New Economy

2.SMEs capacity building

3.Fast Moving Consumers Goods industry

Our core services

1.International market entry & development

2.Handholding on setting up of Halal Ecosystem

3.Global Halal Entrepreneurship Program

4.Organize Conferences & Business Matching

We create winning brands

RJ. Liow receiving award from Former Prime Minister of Malaysia.

AYS is an award winning industry thought

leaderWe think out of the box, and are able to assist you to fine

tuning your operation, prepare and connect you to the international markets

www.marketinghalal.com.my

TV interview

Improving the competitiveness of SMEs, Seoul, 2014

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International Speaker

Improving the competitiveness of SMEs, Seoul, 2014

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We tailor make MICE program for you(meeting, incentive, conference, exhibition)

Our signature program: 2 in 1 Combo “Business Matching + Exhibition”

Conference & Business Matching Provider

“Aspire to be world’s leading e-platform for Halal cosmetics and personal care products”

Winner of Halal Tech Challenge 2014. Initiated by Ministry of Finance, Malaysia

RJ. Liow with Prime Minister of Malaysia.

Some pointers: •Idea validation•Market validation•Contingency plan – next course of action/exit point

Formula for Formula for Success in Success in BusinessBusiness

Source: RJ. Liow, “Marketing Halal: Creating New Economy. New Wealth”

The Fundamentals

Passion alone is not sufficient

The FundamentalsThe Fundamentals

 

Critical Success FactorsCritical Success Factors

Day/ Time Items

Remarks

Day 18.30am-5.00pm

Registration Welcoming Remarks Ice Breaking Session Introduction to Halal Business Understanding Halal Concept Sharing Session : Tips and Guideline to Start the Halal Business Check List of Setting up the Halal Business Case Study : Successful journey on Halal Business, Malaysia Experience

Day 18.30am-

5.00pm

Presentation on Case Study Products /Service identification for Halal Business Risk calculation to venture in Halal Business Sharing Session – Challenges and Issues to set up the Halal Business. Group Discussion – Develop action plan to set up Halal Business using

SWOT Analysis. Presentation on action plan Evaluation and Closing ceremony

Managing Downsides Managing Downsides

Numbers tell financial health of your business

•Understand the numbers in your Profit & Loss Statement is important•50% of new start ups collapse in 3 years; 90% in 5 years•Critical reports: Sales report, Gross Margin by products•We need analysis, not just a report

Profit & Loss Statement – Critical ratios(eg: Personal care products)

%Sales 100Cost of goods 40Gross margin 60Advertising, Promotions & Promoters 30Contribution margin 30Overheads 20Profit Before Tax 10Corporate Tax 2.5Profit After Tax 7.5

Going Global

•Incredibly diverse

•Untapped potential

•Profitable opportunities

•More complex

Marker Selection Consideration

5 most commonly considered factors in practice:

Product nature

Importation regulations

Past experience

Available export led network

Distance to home market

International Market Entry Strategies

5 most commonly used strategies:

Export

Contract Manufacturing

Foreign Direct Investment

Joint venture

Acquisition

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Connect with me “Ren Jan Liow” at:

www.ays.com.my