Strategic Management

Submitted to:Md. Zillur Rahman

Assistant Professor

Department of Business Administration

Shahjalal University of Science & Technology

Submitted by:Md. Rizwanur Rashid 2009731028

Monirul Haque Suman 2009731047

Md. Tanvirul Hasan 2009731056

Md. Shakhawat Hossain 2008731005

Intellectual Capital

Building Competitive Advantage

Five key areas to build competitive advantage:

Strategic Management Process

Vision

An aspirational description of what an organization would like to achieve

A vivid, imaginative conception or anticipation. A vision is the result of an entrepreneur’s dream of

something that does not exist yet. Vision is based on an entrepreneur’s values. Vision provides direction. It determines decisions. It motivates people.

Mission Statement

Most essential and basic communication that business puts forward.

An enduring declaration of a company’s purpose. Need not be lengthy to be effective. Aim(s) of the organization. How the organization provides value to these

stakeholders. A declaration of an organization's sole core purpose. Used to resolve trade-offs between different business

stakeholders.

Tips for Writing Mission Statement

Keep it short. Keep it simple. Get everyone involved. Keep it current. Make sure your mission statement reflect the values

and belief you hold dear. Look at other companies mission statement to

generate ideas for your own. Keep the tone of the mission statement positive and

upbeat.

Key Success Factors

Competitive Intelligence

Knowledge Management

Goals

Objectives

They are measureableThey are specific

They are timely

They are realistic, yet challenging

They are assignable.

They are written down.

Objectives

Strategy in Action