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BUSINESS PLANNING PROJECT
• Group Assignment• 20% for the written report • 10% for the group presentation• As a group of 5, you guys are partners who want
to start up a new business venture.
Business Ideas
• Kids Friendly Apps• Kids are your future customers so gaining their
loyalty now isn’t a bad idea.• the connectivity of kids as a big trend for
2015. • three-quarters of kids have access to a mobile
device. • be educational or promote good health, you’ll
win their parents over, too.
Company Description
Items to include in this section:• Company description.•Mission statement.•Goals and Objectives• Products and services.• Current status.• Legal status and ownership.•Key partnerships (if any).
PART 1: THE CONTEMPORARY BUSINESS ENVIRONMENT
• BUSINESS NAME • What is the name of your business?
• DESCRIPTION OF BUSINESS • What will your business do?
• FORM OF BUSINESS OWNERSHIP • What form of business ownership (sole proprietorship,
partnership, or corporation) will your business take? Why did you choose this form?
Examples
• Google's mission is to organize the world's information and make it universally accessible and useful.
• Objectives: • Increase sales by 15% by the end of 2015.• To create brand awareness by ensure that all
of the population of JB know about this product by the year 2016.
Goals & Objectives
• Creating S.M.A.R.T. Goals• Specific• Measurable• Attainable• Realistic• Timely• Ask yourself the 5W question
Market Analysis
Items to include in this section:
•Market segmentation and target market selection.• Industry Trend• Competitor analysis
Marketing Plan
Items to include in this section:
• Overall marketing strategy.• Product, price, promotions, and distribution.
Cont’• TARGET MARKET• Briefly describe your ideal customer. What are they like
in terms of age, income level, and so on?
• OUR ADVANTAGES • Why will customers choose to buy from your business,
instead of your competition?
PART 4: PRINCIPLES IN MARKETING
• PRODUCT FEATURES AND BENEFITS • Describe the features and benefits of your product or
service.
• PRODUCT DIFFERENTIATION • How will you make your product stand out in the crowd?
13-12
CONT
• PRICING • What pricing strategy will you choose for your
product, and what are the reasons for this strategy?
• PLACE (DISTRIBUTION) ISSUES • Where will customers find your product or service?
(That is, what issues of the distribution mix should you consider?)
13-13
CONT
• ADVERTISING • How will you advertise to your target market? Why
have you chosen these forms of advertisement?
• PROMOTIONS • What other methods of promotion will you use, and
why?
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 13-14
CONT
• IT RESOURCES & CUSTOMER SERVICES
• What kind of IT resources will your business require? • How will you use information technology to keep
track of your customers and potential customers?
Copyright © 2013 Pearson Education, Inc. publishing as Prentice Hall 13-15
Management Team and Company Structure
Items to include in this section:•Management team.• Company structure.