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OPPORTUNITIES & BIG STORIES Kurt Uhlir ENTREPRENEUR'S PERSPECTIVE: CEO & Co-founder, Sideqik September 28, 2014

Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

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Here are some tactics to identifying opportunities & tell big stories. Presentation given to TiE Atlanta's TYE (TiE Young Entrepreneurs) 2014 cohort. Learn what's an entrepreneur, the characteristics of an innovator, how to identify BIG opportunities and some tips on storytelling. The talk covers the process successful innovators take and how different people approach the path to innovation.

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Page 1: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

OPPORTUNITIES & BIG STORIESKurt Uhlir

ENTREPRENEUR'S PERSPECTIVE:

CEO & Co-founder, Sideqik

September 28, 2014

Page 2: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Who is an Entrepreneur?

ENTREPRENEURone who organizes, manages, and assumes the risks of a business or enterprise

@KurtUhlir

Page 3: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Who is an Entrepreneur?

ENTREPRENEURone who organizes, manages, and assumes the risks of a business or enterprise

@KurtUhlir

Page 4: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Who is an Entrepreneur?

ENTREPRENEURone who organizes, manages, and assumes the risks of a business or enterprise

@KurtUhlir

Page 5: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Who is an Entrepreneur?

ENTREPRENEURone who organizes, manages, and assumes the risks of a business or enterprise

@KurtUhlir

Page 6: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Can Everyone be an Entrepreneur?

No!

CAN EVERYONE BE AN ENTREPRENEUR?

No!

IS BEING AN ENTREPRENEUR THE ONLY PATH TO SUCCESS?

@KurtUhlir

Page 7: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Kurt’s versionWho is an Innovator?

A person that has an insatiable need to 1) figure things out 2) put things in order 3) step out when no one else will 4) desire to serve others and help them grow to their potential

INNOVATOR

STORYTELLER NEEDY

UNIQUE

SMART

EFFICIENT

PERSISTENT

ELASTIC

NIMBLE

TALENTED@KurtUhlir

Page 8: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Exercise: 30 Circles

When we say GO! Transform each circle into something recognizable, such as a ball, a planet, bike wheels, etc

YOU HAVE A SHEET WITH 30 CIRCLES

It’s OK to draw outside the lines

The goal: transform all 30 circles in FOUR minutes

@KurtUhlir

Page 9: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Exercise: 30 Circles Examples

Page 10: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Exercise: 30 Circles

IF < 30, WHY?Not clear about the rules

Could the circles be combined?

How different should they be?

Not a fan of deadlines

Couldn’t draw fast enough

Not sure how much you wanted to get into this

@KurtUhlir

Page 11: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Path to Innovation

Connect all dots with 4 lines without lifting pen/pencil.

THINK OUTSIDE THE BOX!

@KurtUhlir

Page 12: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Path to Innovation

Connect all dots with 4 lines without lifting pen/pencil.

THINK OUTSIDE THE BOX!

@KurtUhlir

Page 13: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Path to Innovation

Page 14: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Path to Innovation

PATH A PATH B

@KurtUhlir

Page 15: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Path to Innovation

INNOVATION IS A PROCESS

EXPERIMENTS

ASSOCIATION

NETWORKING

RISKOBSERVATION

QUESTIONING

@KurtUhlir

Page 16: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

FINDING AN OPPORTUNITYWhat’s causing people pain?

Gaps, pains & impossibilitiesIDENTIFY

Define the opportunity as narrowly & specifically as possible

NARROW

Talk to those that will use it, pay for it & could stop it

FIND STAKEHOLDERS

@KurtUhlir

Page 17: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

FINDING AN OPPORTUNITYIs it big enough?

Phase 1? Phase 2?

Total Addressable Market?

Page 18: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

FINDING AN OPPORTUNITYAssessing the opportunity fit?

Campaign

Mobile

Sales

NEEDED

DEFENDABLE

POSSIBLE

@KurtUhlir

Page 19: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Finding an opportunity

MOST STARTUPS FAIL

GOOD IDEAS ARE NOT ENOUGH

@KurtUhlir

Page 20: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Business plan, investor pitch and marketing strategy

WHO CARES ABOUT YOUR STORY?

STORYTELLING

HOW WILL THIS IMPACT YOUR CUSTOMERS STORY?

WHAT’S YOUR STORY ARC?

WHAT QUESTIONS WILL THEY HAVE?@KurtUhlir

Page 21: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

The story will lead you

YOUR AUDIENCE

STORYTELLING: SPREADING THE WORD

ADVERTISING

MARKETING PARTNERSHIPS

@KurtUhlir

Page 22: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

The story will lead you

PAINT A BIG PICTURE

STORYTELLING: MARKETING TIPS

SHOW SHORT-TERM BENEFITS

BE ABLE TO ANSWER HOW A CROSS-PROMOTION COULD HELP MARKETING PARTNERS

KISS PRINCIPLE

@KurtUhlir

Page 23: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

You are better together

DEFINE INDIVIDUAL RESPONSIBILITIES

TEAM: CULTURE TIPS

HELP OTHERS

REMEMBER THAT CREATIVE TENSION IS NORMAL AND HEALTHY

LOOK FOR OPPORTUNITIES TO ENCOURAGE

ENDURE & EXECUTE

@KurtUhlir

Page 24: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

Summary

INNOVATION IS A PROCESS

TELL A GOOD STORY

If you were sleeping - just remember the following.

THINK BIG

YOU CAN DO THIS

FAIL OFTEN & FAIL FAST

@KurtUhlir

Page 25: Entrepreneur's Perspective: Identifying Opportunities & Telling Big Stories

@KurtUhlir

sideqik.com/blog

EtherealInnovations.com