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enterprise social network dimensions jarche.com Harold Jarche InternetTimeAlliance.com Sunday, 4November, 2012

Enterprise social network dimensions

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Page 1: Enterprise social network dimensions

enterprise

social network

dimensions

jarche.comHarold Jarche

InternetTimeAlliance.comSunday, 4November, 2012

Page 2: Enterprise social network dimensions

an approach to analyzing

social media ...

an approach to analyzing

social media ...

Sunday, 4November, 2012

Page 3: Enterprise social network dimensions

Source: Social media? Get serious! Understanding the functional building blocks of social media (2011)

Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre

Consumer Social Media

Sunday, 4November, 2012

Page 4: Enterprise social network dimensions

Source: Social media? Get serious! Understanding the functional building blocks of social media (2011)

Jan H. Kietzmann, Kristopher Hermkens, Ian P. McCarthy, Bruno S. Silvestre

Honeycomb Views of

Web Social Media

Sunday, 4November, 2012

Page 5: Enterprise social network dimensions

Enterprise Social Networksare not consumer social media, though they are related

http://www.altimetergroup.com/2012/02/making-the-business-case-for-enterprise-social-networks.html

Sunday, 4November, 2012

Page 6: Enterprise social network dimensions

EnableAction

EncourageSharing

CaptureKnowledge

BusinessValue

+Empowerment

How Enterprise Social Networkscan create business value & empower workers

Based on Altimeter Group Report: Making the Business Case

for Enterprise Social NetworksSunday, 4November, 2012

Page 7: Enterprise social network dimensions

The learning challenge for the company comes from the dynamic relationship between the two forms of knowledge.

Tacit knowledge is where the action is, and in most cases, it’s the people with the tacit knowledge that deliver the results.

But the only way tacit knowledge can be broadly shared is by translating it into explicit knowledge —

a very difficult task that very few companies have mastered.

- Dave Gray, The Connected Company, O’Reilly 2012

Sunday, 4November, 2012

Page 8: Enterprise social network dimensions

Capture Knowledge through: Content Creation

an initial requirement is tohelp make tacit knowledge more explicit*

notesreportsvideo

presentationscorrespondence

curated collections{enabled by enterprise

social networktools

* we can only “capture” a small part of our knowledge, so enterprises must continue to support conversations & ongoing narration of work

Sunday, 4November, 2012

Page 9: Enterprise social network dimensions

http://www.thecontenteconomy.com/2012/09/the-digital-workplace-concretized.html

Oscar Berg: The Digital Workplace concretized

Sunday, 4November, 2012

Page 10: Enterprise social network dimensions

Finding People Task Coordination

Meetings

multiple facets of getting work done in a social, service-oriented enterprise

Encourage Sharing by:

Enable Action by:

Capture Knowledge through:

Communicating Sharing

Networking

Content Creation

Facets Based on Oscar Berg’s Digital Workplace

Sunday, 4November, 2012

Page 11: Enterprise social network dimensions

TaskCoordinationSharing

Communicating

ContentCreation

MeetingsNetworking

FindingPeople

the right mix of enterpise social toolsshould address all these facets

jarche.comSunday, 4November, 2012

Page 12: Enterprise social network dimensions

TaskCoordination

Sharing

Communicating

ContentCreation

MeetingsNetworking

FindingPeople

enterprise social network tools can promote cooperation & collaboration

mostly cooperativeactions

mostly collaborativeactions

jarche.comSunday, 4November, 2012

Page 13: Enterprise social network dimensions

Collaboration:working together for a common objective.

Cooperation:openly sharing, without any quid pro quo.

Sunday, 4November, 2012

Page 14: Enterprise social network dimensions

an integrated visioncooperation & collaboration flowing both ways

enabled by enterprise social network tools

Sunday, 4November, 2012