Enterprise Mobility – How the mobile world drives business [White paper]

Enterprise Mobility – How the mobile world drives business

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Enterprise Mobility How the mobile world drives business

white paper


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Executive summary More and more employees carry their own smartphone into work with the

intention to check their mails and use personal applications. But Enter-

prise Mobility is much more than just accessing a corporate mail account

from your mobile device. It defines a strategy to enable processes and ap-

plications for mobile use, so that they can be used at any time and from

any location. This flexibility enables companies to develop new business

opportunities and distribution channels and optimize their processes. To

achieve this, in addition to the use of mobile devices, the corresponding

infrastructure and services with which the business processes can be used

must be provided. The movement of ‘Bring Your Own Device‘ as well as

the device and platform diversity on the mobile market have driven IT de-

partments to invest in strategic mobile capabilities within their companies.

This whitepaper deals with the current trends in the mobile world and

gives a general insight to Enterprise Mobility. The explanation of the basic

elements of Mobility in Enterprise is concluded with three reasons for the

need of a mobile strategy.

KEYWORDSMOBILE SECURITY

MOBILITY PLATFORM

MOBILE ENTERPRISE APPLICATION PLATFORM

MOBILE DEVICE MANAGEMENT

ENTERPRISE MOBILITYMOBILE STRATEGY

ENTERPRISE APP STORE


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ENTERPRISE APP STORE

05

03

10

11

07

06

12

08

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Support forBYOD

The mobileworld

Drivers behindmobile IT investments

Three reasons why enterprisesneed a mobile strategy

Mobile projects by platform

mobilize the enterprise

Conclusion

Mobility platform

Basic elements ofmobility in enterprises

Table of contents

Table of figures


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The Mobile World Enterprise mobility is booming.

Organizations are forced to

connect with their employees and

customers through new channels

and across new devices and appli-

cations. But many companies don’t

know how to move to this new

mobile world. Even if they see the

needs of mobile applications

in their business, they can’t think

beyond costly mistakes like a failed

investment or wrong planned

projects, which could damage their

reputation. According to a research

of Forrester, “these technologists

need help with their enterprise mo-

bility strategy, and they’re turning

to mobility services providers to

design, develop, and support their

mobile applications” (Forrester

Research, 2013).

Facing the challenge of mobilizing

IT processes across a mixed set of

mobile devices, the major task on

the way to a mobile enterprise is

the mobile strategy. Clients‘ chal-

lenges and industry trends require

defined standards and guidelines

in order to wisely deploy mobile

solutions.

The facts and numbers for the mo-

bile market are outstanding:

Over 900,000 apps in Apple’s App

Store, 850,000 apps in Google’s

Play Store, up to 145,000 in the

Windows Phone Store and 120,000

in the BlackBerry World (Apple,

Google, Microsoft, RIM; as of June

2013). These apps are consumed

by more than 1 billion smartpho-

nes on the world market, predicted

to be over 1,7 billion smartphones

in 2017 (IDC, 2013). Up to 80 % of

the time on mobile devices is spent

inside apps while 50 % of mobile

phone users use mobile as their

primary Internet source (Super

Monitoring, 2013). Given these

facts, it should be clear that perso-

nal and business workflows as well

as other use cases are consumed

on mobile devices, even if the time

isn’t exclusively used for business

cases. The consumers bring their

phones to work and vice versa. In

IT departments, the term for this

trend is called ‘Bring your own de-

vice‘ (BYOD). Due to a BYOD survey

of TechRepublic and ZDNet, more

than 44 % of organizations already

allow BYOD and another 18 % plan

to move to BYOD by the end of

2013. All in all, over 60 %

of companies consider that BYOD

is unavoidable by the end of 2013

(ZDNet, 2013).

Over 900,000 apps in Apple’s App Store,

850,000 apps in Google’s Play Store, up to 145,000

in the Windows Phone Store and 120,000 in the

BlackBerry World


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This trend will increase the development of internal business apps. Orga-

nizations that have already released internal apps say, that 27 % of their

employees use the apps for easier access to corporate information from

anywhere. 22 % of them mention that the collaboration among staff or

project teams is facilitated (GovLoop 2013). Mostly, these apps are deli-

vered through third-party app stores. “As only 18 % of respondents indica-

ted they have created an internal app store, organizations are still in the

early stage of mobile adoption and have yet to leverage enterprise-wide

app stores that can be built through mobile device management services”

(GovLoop, 2013).

Do you support BYOD policies?

44,10 %18,20%

37,60%

Current allow

Next 12 months

No plans

Figure 1: Support for BYOD


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Enterprise mobility enables com-

panies and their employees to be

more productive and flexible. The

impact of mobile devices to the

core IT of the company is huge. In

times of BYOD and its counterpart

COD (corporate-owned devices),

every IT decision maker has to

define which guidelines and rules

to follow. Most companies now

understand that enterprise mobility

will be one of the major drivers of

innovation in the next years.

The integration of a mobile solution

into an existing infrastructure can

be challenging for both software

and hardware projects. Therefore,

the existing infrastructure of any

mobile solution has to be analyzed

first and an integration concept has

to be created. Challenges in the

integration of required interfaces

and systems, as well as in the final

hardware and software rollout are

aspects that have to be planned

well. For instance, this could be

a company-wide introduction of

tablets or a complex integration of

large SAP-based systems.

Selfexplanatory usability and

well-arranged user interfaces of

mobile applications are the prere-

quisites of success – not only for

clients, but also for internal users.

With the market success of mo-

dern smartphones and tablets, the

demands on the user experience

are much higher. By 2015, four

times as many mobile apps will be

developed as traditional PC apps

today (Gartner, 2013a). Android

and iOS will be the most popular

platforms for deployed mobile

applications.

Mobilize the enterprise

…therefore, the exis-ting infrastructure of any mobile solution has to be analyzed

first and an integrati-on concept has to be

created…


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20

00

40

60

80

“The difficulties of managing variability in device platforms are top of mind

in most organizations“ (AnyPresence, 2013). The development of mobile so-

lutions for different or multiple mobile platforms is a costly challenge. That

is the reason why mobile development platforms or similar tools are increa-

singly used in many companies. 56 % of companies use a mobile enterprise

application platform while 35 % develop with mobile UI frameworks

(AnyPresence, 2013).

The International Data Corporation (IDC) published best practices in enter-

prise mobility deployment that are derived from four European case studies

in 2012. Japanese automobile manufacturer Honda operated a focused

approach to the application and device deployment. They planned to deploy

up to 30 corporate-owned iPads to

its field force (IDC, 2012). Therefo-

re, they developed a mobile stra-

tegy and decided to use an enter-

prise mobility management for

the in-house team. In summary,

they enhanced business perfor-

mance metrics and understand

performance in real-time within

the organization. “Mobilizing KPI

data provides the business with

far more granular information

that can help the firm make faster,

more responsive improvements

to the business, and track perfor-

mance“ (IDC, 2012). In summary,

the message is to keep focused

on business benefits and put

this achievement to the mobile

strategy. The GovLoop guide also

recommends learning from others

that are leveraging mobile initiatives successful and considers the need of

determination of clear business problems in order to see how mobile is

part of the solution (GovLoop, 2013).

These best practices in mobile business help to understand the basic

elements of Mobility in enterprises, which are explained in the following

chapter.

Which mobile platforms do your

current or future mobile project(s) target

for support?

Hyb

rid

Htm

l5

Blac

kBer

ry

Andr

oid

iOS

(App

le)

Win

dow

s

Figure 2: Mobile projects by platform

%

%

%

%


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Mobile solutions are established in

many companies. To avoid frag-

mentation in the mobility sector,

a universal mobile infrastructure

should be established, which is the

core of a mobile strategy. Using a

mobility platform ensures that all

company-relevant information can

be processed on a mobile basis

using the existing interfaces. The

challenge is to integrate various

enterprise platforms and connect

to various backend systems (e.g.

SAP, CRM, SRM, ERP or database

server). The adaptation of applica-

tions and services to the expecta-

tions of consumers calls the com-

panies for entirely new approaches.

Important safety requirements or

restrictions regarding the provision

of necessary interfaces to existing

backend systems can’t be neglected

even in mobile applications. In ad-

dition, a mobility platform enables

companies to create and manage

mobile applications directly.

A mobile enterprise application

platform (MEAP) is a unified plat-

form on which applications can

be developed and managed. To

distribute the developed applica-

tions to employees according to the

user groups, a mobile application

management (MAM) is required.

It provides features for managing

enterprise-specific applications.

An Enterprise App Store (EAS)

ultimately manages the distribu-

tion of each application. The apps

can be distributed independently

from a third party store to defined

employees quickly and reliably.

Integrated mobile device manage-

ment (MDM) ensures defined user

behavior by means of control and

security mechanisms. It also allows

the deletion of sensitive data after

the loss of individual mobile

devices. The management of mo-

bile devices such as smartphones

and tablets in corporate environ-

ments is a crucial part of a mobile

strategy. Without an efficient mo-

bile device management, the effort

involved with managing the devices

increases – and so does the risk of

security breaches.

Basic elements of mobility in enterprises

Mobility Platform

Figure 3: Mobility Plat-form


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Some companies will ask why to use internal enterprise app stores ins-

tead of the public ones? Well, most consumer apps are distributed th-

rough known app stores like Google’s Play Store or Apple’s App Store. But

it can be difficult to fulfill the terms and policies for getting an approval

for enterprise applications.

Another point is that many companies won’t share their intellectual

property and want to lower the risk of security gaps. Due to these facts,

enterprise app stores (EAS) are used for the deployment of business apps

to the employees. By 2017, 25 % of enterprises will have an enterprise

app store (Gartner, 2013b). There is an important factor coming with it:

for any successful EAS it should be preconditioned, that a dramatic increa-

se in the app features is available to internal stakeholders. If not, the

additional value of an enterprise app store is definitely missing.

In light of the mobilization of devices, companies need to reassess their

existing security infrastructure. Which data is stored on mobile devices

and how can this data be protected from unauthorized access in case of

loss or theft? These questions have to be answered with mobile guide-

lines and policies. Mobile security is an important aspect of an enterprise

mobility platform and devices have to be centrally managed.

With a mobile enterprise application platform, enterprises can offer ap-

plications for their processes and a cross-platform approach that allows

using mobile apps on all operating systems and devices, including native

apps, hybrid apps and web apps based on HTML5.

As we see, a MEAP has many different characteristics. To avoid misdirec-

ted investments in the beginning and incorporate all parties involved in

the mobile processes, some important provisions have to be part of a

mobile strategy. Therefore, the following chapter describes three reasons

why enterprises need a mobile strategy.

“By 2017, 25 % of enterprises will have an

enterprise app store.“ (Gartner, 2013b)


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Three reasons why enterprises need a

mobile strategy

Enterprise mobility enables new dimensions of IT alignment. In order to

develop an integrated mobility strategy, a few aspects have to be con-

sidered. Initially, the competitive environment of each client has to be

analyzed to identify the market potentials and possible action points for

mobilization. This approach ensures a long-term planning and invest-

ments protection. Great improvement opportunities consist in the mobili-

zation of workflows and new channels for the company’s employees, and

most importantly, the customers. This requires analyses and processes to

be redesigned in terms of enterprise mobility. All these tasks should be

performed in compliance with involved people, technologies and proces-

ses. If you ask enterprise mobility leaders for the main driver behind the

investments in mobile technology, they answer as shown in figure 4.

20%13%

13% 8%

8%

Improving workforce productivity

Generating additionalrevenue for the business Other

Delivering best-in-breedcustomer service

Streamling operations

Improving performance and productivity

As a result of current trends and innovations, enterprise mobility can’t be

disregarded anymore. In order to meet the previous mentioned challen-

ges, a company-wide mobile strategy is the right start for mobile-oriented

projects and investments. The following three reasons demonstrate why

enterprises need a mobile strategy.

Figure 4: Drivers behind mobile IT investments


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As described in the first chapter,

over 60% of companies consider

that BYOD is unavoidable by the

end of 2013. Many customers use

their smartphones in business

environments and want to bene-

fit from the advantages of their

high-potential mobile devices. A

BOYD insight of Cisco discovered,

that 90% of American workers use

their own smartphones for work

(Cisco, 2013). Included business

works are for instance answering

emails, interacting with work rela-

ted mobile apps or making work

calls. But at the same time, only

39% of workers who use their own

smartphones for work don’t pro-

tect them with a password. So, the

companies have to define mobile

guidelines and policies for the in-

house usage of mobile devices. In

addition, they need to meet the se-

curity challenges coming with both

personal and corporate-owned

devices. Supporting BOYD is an im-

portant part of the mobile strategy

and leads the company to a suc-

cessful approach into the mobile

world and all of its advantages. At

the same time, the mobile strategy

provides a statement of requi-

rements and guidelines without

compromising corporate policies or

risking sensitive data loss.

In the beginning of mobile initiati-

ves, enterprises often developed

and deployed one single mobile

application and had the opinion that

they were mobile visionaries with

a strategy up their sleeve. But one

single app is not enough to meet the

objectives of an enterprise-wide

mobile strategy. Requirements

analysis, strategic planning, rese-

arch, testing and lifecycle manage-

ment are required preliminaries for

mobility approaches. The software

development needs to be agile –

ongoing prototype phases should

be part of the whole project lifecycle.

So, the enterprise can move from

project-based work to the paradigm

of the mobile lifecycle. Included ele-

ments of this basic approach are:

Many enterprises manage multiple

mobile projects at the same time.

The collaboration of different or-

ganizational departments with the

IT department as well as involved

employees is very difficult. The

problem solving and troubleshoo-

ting over several project teams and

stakeholders has to be managed by

a consistently and company-wide

strategy. Only with this approach,

enterprises can avoid individual

apps and mobile initiatives, which

will be on the fringes.

With the help of a mobile strategy,

the whole company can benefit from

long-term effects due to accurate

budget planning and investment

regulation. The complexity of huge

mobile projects can get under

control with explicit specifications in

advance and will result in coordina-

ted implementation steps during the

mobile workflow.

01 BYOD is the mobile reality in enterprise

02 Enterprise mobility is more than “we have an app“

03 Mobile projects need coordination

Design and build mobile workflows and their corresponding apps

for web, hybrid or native clients

Integration of existing infrastructure and services

Deployment of enterprise apps to internal or public app stores

Management of apps and mobile devices for deployment and

monitoring

Analysis of mobile usage and distributed apps and devices

Security management for corporate data


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Before implementing a mobile solution, the first step should be to iden-

tify all requirements without limiting yourself to a specific market solu-

tion. Having identified these requirements, it is much easier to analyze

the extent to which they are fulfilled by the MEAP offerings present in

the market. However, a mobility platform is only the functional part of

the implementation. In order to mobilize your enterprise, the complete

mobile project is primary defined within the mobile strategy. Therefore, a

close collaboration between IT developers and the department in which

the users work is necessary as early as in the concept phase. As menti-

oned in a research of GovLoop, 44% of respondents said that budget is

their biggest challenge on adopting a mobile strategy, followed by 42% for

leadership (GovLoop 2013). Thus, an early elaboration and specification of

the enterprise mobile strategy is indispensable.

While employees are away from the office, they can access company

data and work from wherever they are. Anywhere, anytime – that is the

real value of Enterprise Mobility. Companies who operate in mobile bu-

siness need to deal with this factor. It’s time to transfer the innovations

from consumer world into the enterprise context.

Conclusion


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Resources Below are some additional resources that were used as part of the

research for this whitepaper.

AnyPresence (2013): “The State of Enterprise Mobile

Readiness”.

Cisco (2013): “BYOD Insights 2013”.

Forrester Research (2013): “Enterprise Mobility Services Q1

2013”.

Gartner (2013a): “How to estimate the ROI of Mobile

Apps for Employees”.

Gartner (2013b): “Gartner Says That by 2017, 25

Percent of Enterprises Will Have an

Enterprise App Store”.

GovLoop (2013): “Making Mobile Matter”.

IDC (2012): “Best Practices in Enterprise

Mobility Deployment:

Four European Case Studies“.

IDC (2013): “Prediction of smartphone sales in

the years 2013 to 2017“.

Super Monitoring (2013): “State of mobile 2013“.

ZDNet (2013): “Unavoidable: 62 percent of

companies to allow BYOD by

year‘s end“.


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More and more employees carry

their smartphone into work with

the intention to check their mails

and use personal applications. But

enterprise mobility is much more

than just accessing a corporate

mail account from your mobile

device. It defines a strategy to

enable processes and applications

for mobile use, so that they can

be used at any time and from any

location. It’s time to transfer the

innovations from consumer world

into the enterprise context.

Conversation starters

30-second elevator pitch

Enterprises benefit from a mobile

strategy, because guidelines and

policies help to outline the needs

and settings for mobile

devices in daily business.

Consumers are willing to use

their mobile devices at work for

better collaboration and efficien-

cy. Therefore the infrastructure

must be prepared.

External access to corporate data

increases without coming to rest.

Enterprises absolutely need to

secure this access.

Small talk bullet points

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Summary at your fingertips


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Author

Tobias Vetter, Consultant

Editor

Christian Feser, Managing director

Editor

Mirko Bleyh, Consultant

Layout and Design

Candogan Ögüt, Designer

Acknowledgements M-Way Consulting is thankful to all who contributed to this white paper.

We thank everyone listed in the resources section for their input in the

form of studies, surveys and whitepapers.

For more information about this white paper, please contact

Christian Feser, MD, at [email protected].


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M-Way Consulting helps organizations by providing professional advice

on strategic decisions and design, as well as on the specification and

evaluation of mobile solutions.

We offer individual advisory service concerning enterprise mobi-

lity and support your company in choosing the right mobile stra-

tegy. We rely on a proven process model based on the enterprise

mobility process and design the various phases of your project. The

iterative approach allows individual adjustments of requirements at

any time. Based on our strategic consultation, you can extend your

products and processes on the mobile sector and consequently reach

new markets and target groups. Our independent and objective analysis

of different mobility platforms will find the ideal solution for your com-

pany and infrastructure. In order to prepare your employees and bu-

siness processes for the mobile enterprise, we share our knowledge

within your organization. This realignment will sustainably increase your

company’s success and secure your competitive advantage in mobile

business.

If you have questions on this white paper, please feel free to contact us.

Mail: [email protected]

Web: www.mwayconsulting.com

Published October 2013.

Copyright © 2013 M-Way Consulting. All rights reserved.

About M-Way Consulting


17

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Phone: +49 711 252 548 00 | Fax: +49 711 252 548 09

www.mwayconsulting.com

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Enterprise Mobility – How the mobile world drives business [White paper]