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Dr John Gøtze 2014 Enterprise Architecture Summer School
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Enterprise as a Discipline
John Gøtze
Agenda Themes
• Trends in EA theory and prac:ce • How enterprise architects must embrace the new trends
• Enterprise <…> – Enterprise Investment – Enterprise Design – …
Gartner Hype Cycle Emerging Technologies Maps the Journey to Digital Business
hEp://www.gartner.com/newsroom/id/2819918
Gartner’s EA Hype Cycle 2014
$1995
Gartner EA Hype Cycle
The 2014 EA hype cycle = three hype cycles: • Disrup:ve Threats and Opportuni:es • EA Discipline Trends • The Big Disconnect
Pace-‐Layering
10
Gartner
By 2016, 30% of global organiza:ons will establish a clear role dis6nc6on between founda6onal and vanguard enterprise architects. …bifurca:ng between vanguard enterprise architects, driving innova:on with disrup:ve technologies, and founda:onal enterprise architects, delivering systems of record and maintaining the (primarily technology) estate.
hEp://blogs.gartner.com/brian_burke/2014/01/17/in-‐2014-‐enterprise-‐architects-‐must-‐play-‐both-‐founda:onal-‐and-‐vanguard-‐roles/
hEps://www.gartner.com/doc/2743917
Enterprise Architect
Chris PoEs: Enterprise Investment
Chris PoEs hE
ps://www.youtube.com
/watch?v=xcoK6Kqb6ao
Enterprise <…> Enterprise Needs
Enterprise Leverage
Enterprise Planning
Enterprise Architec:ng
Enterprise Roadmap
Enterprise Investment Porholio
Enterprise Transforma:on
Enterprise Performance
Enterprise
Noun • a purposeful or industrious undertaking • an organiza:on created for business ventures • readiness to embark on bold new ventures WordNet 3.0
Enterprise Awkwardness
Comic Sans
Concept Credit: Milan Guenther
Photo: hEps://twiEer.com/roscamabbing/status/456337887911743488
Milan Guenther: Enterprises want scale – selling to and interac:ng with thousands or millions is good
Milan Guenther: But it tends to make things worse when it comes to dialogues, behaviour etc Most enterprises behave very awkward compared to humans, because rela:onships are hard to scale.
Milan Guenther: So how can we leverage data, mobile, services, experience, brand, interac6ons etc to make enterprises less awkward?
So, awkward?
#awkward
hEps://tw
iEer.com
/JohnRentoul/status/482904367260241920
#awkwardenterprise
New Normal, New Standards
hEps://www.youtube.com/watch?v=n-‐pZj_cPBvw hEp://blogs.hbr.org/2012/12/when-‐an-‐ad-‐campaign-‐goes-‐wrong/
Why Awkward Enterprises ?
• Faults of Commission or • Faults of Omission
hEp://www.cis.upenn.edu/~ahae/papers/detec:on-‐tr.pdf
Fault of ?
Fault of ?
So …
Plan, Build, Run
Eric Ries
Minimum viable product Validated Learning Plan-‐Build-‐Run
Gartner/MIT: IT Value Crea:on Cycle
• The digital economy requires that firms build digitized platforms to provide a foundation for doing business
• An enterprise function must commit to using IT strategically and exploit the digitized platforms it builds and runs
Hunter & Westerman: The Real Business of IT
MIT
• Strategic Ini:a:ves • Opera:ng Model • Enterprise Architecture
• Engagement Model • Founda:on for execu:on
“The enterprise architecture is the organizing logic for business process and IT capabili:es reflec:ng the integra:on and standardiza:on requirements of the firm’s opera:ng model.”
Source: Enterprise Architecture as Strategy: Crea7ng a Founda7on for Business Execu7on, J. Ross, P. Weill, D. Robertson, HBS Press, 2006.
Opera:ng Model ROSS & WEILL “When it comes to successful execu7on of your strategy, your opera7ng model may maLer far more than your strategy itself.”
Speaking of models…
Killer-‐ar:facts?
The EA3 Cube Approach EA = Strategy + Business + Technology
Dr ScoE Bernard US Federal Chief Architect
Customer Journey Map
Future Customer Journey
MIT Core Diagram
• A high level conceptual representa:on of Enterprise Architecture on which mutual understanding can be reach.
• Consists of graphical illustra:ons where at least four key elements are depicted: • Core processes • Shared data driving core
processes • Key Linking and automa:on
technologies • Key customers
Ross & Weill
COORDINATION CORE DIAGRAM
UNIFICATION CORE DIAGRAM
UK Governm
ent Business Capability Model
Beer, Hoverstadt: Viable System Model
• Complexity • Structures • Processes • Decision Making • Communica:ons • Informa:on • Performance management • Adapta:on
Delivery
Intelligence
Governance
Environment
Operations
Co-ordinationM
onitoring
Business Model Canvas
A business model describes the ra7onale of how an organiza7on creates, delivers, and captures value Alexander Osterwalder
The Enterprise Eco-‐system
Enterprise Design
Enterprise Innova:on
Durability – Firmitas U6lity – U>litas Beauty -‐ Venustas
The Enterprise Design Framework
Join Our Webinar August 21st 2014
hEp://qualiware.dk/newsandevents/webinars/webinar_john_goetze_august_21
bogmos.dk links.enterprisearchitecture.dk
Books
Beyond IT Strategy: Digital Strategies for the 21st Century
Call for Book Chapters
hEp://gotze.eu/2014/08/14/beyonditstrategy/
Eds. Anders Jensen-‐Waud & John Gøtze