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A deck of slides I used at a talk at T-Systems, Stuttgart - not really an overview of Enterprise 2.0 but a helter-skelter ride with excursions into knowledge management and implementation lifehacks and models.Most of the slides are in English, with some german ones scattered in between. Let's call it Denglish.
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Enterprise 2.0 – getting up to speed
Bandwagon or Rollercoaster?
Vortrag bei T-Systems SI, LE23.7.2009
Martin Koserfrogpond _ enterprise collaboration consulting
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Social Web - potentials for enterprises?
Emerging technologies - more than IT tools?
Knowledge Management 2.0 - WTF or FTW?
Implementation - strategies and pitfalls
Q&A
Ask Labhttp://www.flickr.com/photos/randysonofrobert/439380528/sizes/l/
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frogpond?
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frogpond!
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I'm a Blogger
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Bloggers – they are so cute
http://toonblog.squarespace.com/postings/tja.html
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I'm a Blogger Consultant
http://www.flickr.com/photos/alysinwonderland/2285571129/sizes/o/
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Web 2.0 Expert
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What do I do? Consulting, organizing and facilitating ...
Aufgabe ... mit (Enterprise) Social Software Organisationenbei der Erfüllung ihrer Aufgaben helfen
Beratung ... „hands on“ Projektarbeit statt „hit, bill and run“
Leistung ... Fragen beantworten und stellen, analysieren, konzipieren,Projekte begleiten und managen ...
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I am not alone
http://www.flickr.com/photos/moriza/65440175/
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Web 2.0 Bandwagon
http://www.flickr.com/photos/matthamm/2945559128/sizes/o/
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Web 2.0 Rollercoaster
http://www.flickr.com/photos/duncan_mcneil/39858623/sizes/o/
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Social Web - potentials for enterprises?
Emerging technologies - more than IT tools?
Knowledge Management 2.0 - WTF or FTW?
Implementation - strategies and pitfalls
Q&A
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Potentials
… for Enterprises?
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nobody wants to see any more slides with the Gartner hype cycle ...
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… or psychedelic 2.0 colours
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… but quite often they're worth the deal
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… but quite often they're worth the deal
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Web 2.0 !
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Web 2.0 and Enterprise Portals
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Nothing new under the sun?
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Living in public can be embarrassing ...
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It's about the conversations, as it ever was
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Hmm, informal conversations brewing ...
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One idea:It's about the fabrics of social networks
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Good fortune is what happens whenopportunity
meets with planning
http://www.flickr.com/photos/clagnut/252185030/sizes/l/
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Social Web - potentials for enterprises?
Emerging technologies - more than IT tools?
Knowledge Management 2.0 - WTF or FTW?
Implementation - strategies and pitfalls
Q&A
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More than IT tools
… ahh, but do we need to forget about all those nifty shiny cute fabulous tools?
http://www.flickr.com/photos/deanj/2398424227/sizes/l/
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Tools are cool
http://www.flickr.com/photos/daveiam/2805765973/sizes/l/
Ask Labhttp://flickr.com/photos/jurvetson/3833286/
Intranet 1.0
Cool tools?!
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Enterprise Apps
Cool tools?!
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Wissens-Findung und Verständnis
Bereitstellung der richtigen Informationen für mehr Menschen
Enterprise Content ManagementEinfachere Erstellung und Verwaltung
von Inhalten und Dokumenten
ZusammenarbeitMit Kollegen, Partnern, Kunden
Grundlagen Sicherer, verwaltbarer,
zuverlässiger
Information Worker Solutions
Client- und webbasierte Anwendungen mit Workflow und Line-of-Business
Interoperabilität
Persönliche ProduktivitätVerbesserte Effizienz und
Eigenständigkeit
All tools are cool(Well, almost all tools)
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WeblogsWikis
Tagging und FolksonomySocial Software
Soziale Netzwerke Social Media
Architecture of Participationneue bzw. andere Organisationsformen
"User-generated" ContentWisdom of the Crowd
"Do It Yourself"-WirtschaftLong Tail
RIA Rich Internet AppsOffice 2.0
APIs & Web As Connected Platform (Mash-ups)Online-Gemeinschaften
AJAX, RSS, RDF, XML etc.SOA, SaaS, ...Perpetual BetaOpen Innovation
...
Digitale Wirtschaft
Web 2.0
Social Software
Enterprise 2.0
aber Web 2.0 ist mehr ... einige Trends der digitalen Wirtschaft
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Web 2.0 in/between Enterprises -way more than tools
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Enterprise 2.0 -way more than tools
Enterprise 2.0 = freeform social software adapted to organizations
Andrew McAfee: SLATES
SearchLinksAuthoringTagsExtensionsSignals
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Social Web - potentials for enterprises?
Emerging technologies - more than IT tools?
Knowledge Management 2.0 - WTF or FTW?
Implementation - strategies and pitfalls
Q&A
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Knowledge Management 2.0
WTF or FTW?
http://www.flickr.com/photos/blmurch/152370906/sizes/l/
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Why KM fails ...(sometimes, too often, always)
Knowledge Management is not an end in itself. Companies do not exist for the purpose of propagating and advancing knowledge - they exist to sell products and services. But to the extent that competitive advantage relies on informed decision making within the business - knowledge management has a crucial role to play.
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A history of disappointment– but what do we expect?
shrink-wrapped naïve technology solutions that ignore people, process, and change management ...
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2.0 – modified knowledge processes
Knowledge - its content and its organization - is becoming a social act.
David Weinberger, Everything Is Miscellaneous: The Power of the New Digital Disorder
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conventionally located teams virtual teams
different floor
different building
different town
different countries round the globe
15m rule of collaboration
Theory (1):Spatial Distance in E-Collaboration ...
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LINK
FIT
Theory (2):Emergent levels of interaction ...
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Hunting experts in social networks ;)Metcalfe's Law is helping
Netzwerk-Attraktivität
Netzwerk-Teilnehmer
2
1
2
3
4
5
6
7
8
0 1 2 3 4 5 6 7 8 9 10
Attraktivität = Teilnehmerzahl2
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Expertise LocationEmergent Properties of Workstreams?
… allow people to make their own decisions, enabling “wisdom of crowds”, creating greater job satisfaction that translates to greater flexibility, creativity, innovation … by supporting informal social networks, information flows (think Twitter), and leveraging people's interests throughout the enterprise (and beyond)
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Klassisches Wissensmanagement als Top-Down-Approach
vgl. Probst/Raub/Romhardt
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Wiki als Bottom-Up-Approachohne Management-Overhead
Wissens-entwicklung
Wissens-nutzung
Wissens-erwerb
Wissens-bewahrung
Gardening
Feedback-Schleife
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Social Web - potentials for enterprises?
Emerging technologies - more than IT tools?
Knowledge Management 2.0 - WTF or FTW?
Implementation - strategies and pitfalls
Q&A
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Implementation
Strategies and Pitfallshttp://www.flickr.com/photos/mojodenbowsphotostudio/793213945/sizes/o/
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I say there's no magic bullet
You need to start with a clear understanding of your goals ... then learn which tools (make that platforms) can help you achieve those … right, this happens through various and mysterious
ways (adoption is key) … while you need to push longer than the organizational attention span …
and then ...
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Balance the discussion
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Go for all - 100-100-100
1% generieren
10% reagieren
100% konsumieren
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Yet, all kinds of participation can be cool
Creator - Publish a blog/web page, upload music and video
Critic - Post ratings or a product, comment on a blog, contribute to a forum, edit a wiki
Collector - Use RSS, vote for websites, add tags
Joiner - Maintain a profile on a social media website, visit networking sites
Spectator - Read blogs, listen to podcasts, watch video, read forums and ratings
Inactive - None of the above
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Engagement of all kinds ...
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Implementation takes time
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Useful Model?No, really ...
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Vorgehensmodelle (1)
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Vorgehensmodelle (2)
ORGANISATORISCHE
PLANUNG
ORGANISATORISCHE
DIAGNOSE
ORGANISATORISCHE
REALISATION
OrganisatorischeZielbildung
OrganisatorischePlanung
OrganisatorischeImplementierung
OrganisatorischeDiagnose
OrganisatorischeRealisation
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Concept Context
Enforcement
Adaption
Problem-adequatesolution
Context-adequatesolution
On with implementation ...
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Personal - Fit
Technologie - Fit Strategie - Fit
Struktur - Fit
Kultur - Fit
Durchsetzung= Anpassen des Kontexts
Angleichung= Anpassen des Konzepts
Kommunizieren
Qualifizieren
Motivieren
Organisieren
Kontext sensibilisieren
Kontext substituieren
Konzept sensibilisieren
Konzept substituieren
...
Implementation
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Concept
(Modules)
Wholeconcept
Context
(Arenas)
Pilot -Strategy
America -Strategy
Cuba -Strategy
Module -Strategy
Part ofconcept
WholeCompany
Part ofcompany
Pick areas large enough to matter
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Pick battles small enough to win
einpassen ...
Konzept Kontext
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Innovate for the future present
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Innovate for the future present - cntd.
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Let's spell integration play ...
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Innovate for the future present – Open Source
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Innovate for the future present – Open APIs, open everything
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Need some Catalyst? err, Consulting?
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Consultant = Storyteller
http://www.flickr.com/photos/brashlion/2509299954/sizes/o/
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Consultant = Change Facilitator
http://www.flickr.com/photos/denisdefreyne/1040165363/sizes/l/
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That's it, folks
Contact:
www.frogpond.deEnterprise Collaboration Consulting
[email protected]: mk.frogpondhttp://twitter.com/frogpond