Enterprise 2.0 - Doing Business in the Digital Age - DKBC 15.6.2015

© Ilona Orthwein Unternehmens- und Organisationsberatung

presentet by:Ilona OrthweinUnternehmens – und OrganisationsberatungInitiator of Unternehmerinnen.org

Enterprise 2.0Doing Business in the Digital Age


About me

1990 graduated (M.A.) in Social Sciences and Economics

1991 - 2003 employed in the international banking sector

Since 2003 business consultant, focus: financing - marketing -organizational development

Since 2005 initiator und project leader of the portalUnternehmerinnen.Org

Book:Crowdfunding, 2014


IT - technologies and the new media haverevolutionized our live and work.

„By 2020, companies expect a digitalisation rateof 80 % within their value chains.“1

1www.cda-bund.de/fileadmin/uploads/cda.../141114_Digital_final.pdf


From Web 1.0 to Web 3.0


From 3.0 to 4.0:Internet of Things and of Services

Digitalized business world brings more and more new concepts forindividualized products, for communicating devices and intelligentservices, whereas the marginal costs are constantly decreasing.



How - especially small and medium sizedenterprises - are able to benefit from digital

development in ...

Marketing & PR

Business Organization

Human Resources

Financing


Marketing & PRfree access and use

new channels for communicationB2B and B2C

direct contacts to target groupsand stakeholders + interaction

building a good business reputation

more and more people are online anduse social media:

facebook 1.4 billion members worldwide / 28 Mio in Germanytwitter 284 Mio / 2.3 MioYouTube per day 4 billionvideo downloads and morethan 1 billion unique users inGermany


Business Organization

Source: Ablage.de

more efficiency & productivity

relevant business data are nearlyalways and everywhere available viainternet

faster communication and bettercollaboration across the organization

Customer RelationshipManagement (CRM) is easier

SaaS => less investment capital

coworking in the „cloud“ over (great)distances possible


Human Resources

Brandwatch* 2014:

One of six job seekersfind a new job thanks tosocial media. Nearly 90percent of recruitershired staff via LinkedIn ,followed by Facebookand Twitter.

*international Social-Media-Monitoring-Service


Financing

© Jérôme Rommé - Fotolia.com

Crowdfinancing allows good projects, start-up companies and even rather small companies toacquire capital by finding investors (equity crowdfunding, German: „crowdinvesting“), gettingmicrocredits and private loans (P2P lending, German: „crowdlending“) or earn money by pre-selling or advance booking of goods and services or just sponsoring (reward basedcrowdfunding, German:„crowdfuding“, „crowdsponsoring“). Media: social web & special platforms

+ Proof of Concept / Market+ customers loyality from start (= prosumer aspect)+ independence from banks+ marketing campaign included


Some good examples ...Herbathek - Bio Herbs and Health Products

Source:Herbathek.com


Bringing back textile production to Augsburg:manomama - Sina Trinkwalder

© manomamaGmbH, SinaTrinkwalder,Droemer Verlag


© Uli Marschner,Inkubato.com


Tandemploy:Platform for Modern Jobsharing

Source: http://www.microsoft.com - Press Releases


Thank you very muchfor paying attention!

Ilona OrthweinUnternehmens- und Organisationgsberatung

Boelckestr. 122 · 12101 BerlinTel. +49 30 78 00 68 74 · Fax +49 30 78 00 68 75

www.orthwein-beratung.de