©2011Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice ©2011 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Enhance & Advance Your Career with Social Networking

Becca Taylor (@beccataylor) Enterprise Social Media Manager November 16, 2011 Find these slides online: www.slideshare.net/beccataylor

2

Your career’s autobiography

Look beyond your resume— create a vibrant social graph

How do you want it to read?

Network effect

3

The phenomenon whereby a service or social

network becomes more valuable

as more people use it, encouraging

ever-increasing adopters, depth, and relevance.

Crafting your social graph

4

To become part of the network effect, become a part of the online community

Getting Started: Proceed with Purpose

5

6

Weighing risks & benefits

Questions I hear all the time – Isn’t this a waste of time?

– How do I make time?

– Should I mix personal with professional?

– Can I hurt my company or my own reputation?

– What if I say the wrong thing?

My response

• Enhance your professional image & brand

• Build a skill set

• Expand your network

• Solve business problems (and help others solve theirs)

Setting your goals

7

• What do you want to get from social networking?

• How much time can you (or are you willing) to spend on it?

• Who do you want to connect with?

• What image do you want to project?

• Are you comfortable mixing personal updates with professional ones?

• Can you be flexible and accept that you’ll learn as you go?

Building Your Network: The Art of Engagement

8

Finding and creating your network • Find folks to follow

• Get followed

• Join the conversation

• Start conversations

• Scrub. Rinse. Repeat.

9

Find folks to follow

10

• Find folks to follow on Twitter and via RSS feeds – Bloggers, Analysts, Customers

– Colleagues

– Industry thought leaders

– Offline network

– Search

• Follow your followers, but! – Be selective about who you follow

– Don’t be afraid of blocking or unfollowing

• Refer to, join, or create lists and directories – Twitter: Twitter lists, Listorious, WeFollow, Twellow, Twibs

– Blogs: Technorati, AllTop, NetworkedBlogs

Get followed

11

• Make it easy for people to find you – Your real name so colleagues can easily find you

– The same e-mail address you use for everything else

– A bio that includes important key words for the audience you want to attract

• Promote! Promote! Promote! – Update other social profiles with Twitter link

– Email signatures

– Include on presentations, business cards, blogs, collateral—everywhere

Join conversations • 80/20 rule

• Listen to your home feed and lists

• Respond to other conversation starters

• Search is your friend

• Don’t be shy!

• Find/participate in hashtag memes or conversations – Look for Trending Topics on search.twitter.com – #FollowFriday is popular and easy to use

• Embrace the power of sharing 12

Share conversations

Source: http://www.slideshare.net/danzarrella/the-science-of-re-tweets 13

Drives the network effect!

Become a blogger!

14

You’ll become a better

• Writer

• Speaker

• Thinker

• Networker

• Learner

• Listener

Start conversations

A blog shows colleagues & employers your

• Expertise

• Depth & breadth of knowledge

• Communication skills

• Professional network

• Community/industry standing

Why?

Start conversations

15

Successful bloggers are:

Passionate Consistent Authentic

Accurate

Relevant Engaging Learning

Community-focused Collaborative Curious

16

…the way you want to be perceived Put yourself out there

THANK YOU