English - ADVERTISERS - HUNT media kit 2011

MOBILEADS

MEDIAKIT 2011

The mobile phone has become a

fundamental part of the life of the consumer,

a necessity.There is simply no other device

which spends more time with the consumer.

91% of consumers have their cell phone with them 24 hours a day.

6 out of 10 people sleep with their mo-bile phone.

All of this transforms mobile into a very

attractive marketplace. It represents an

opportunity for brands to establish more

effective communication strategies within

a new medium which provides invaluable

insight into consumer behavior.

Direct, personal, and immediate.

MOBILE ADVERTISING

Media Kit 2011MOBILEADS

HUNT Mobile AdsWe are the leading company in the region

advancing alongside the rapid growth of the

mobile advertising industry. Advertisers that

today plan and invest in mobile know that

partnering with a strong mobile advertising

network is the key to running a successful

mobile campaign.

HUNT is made up by a team with an

unparalleled background. The management,

founders, advisors and investors have built

and directed important entertainment and

mobile marketing companies, as well as

online advertising networks in the region.

WE KNOW MOBILE, ADVERTISING, and TECHNOLOGY.

Hunt is not simply testing out mobile

advertising, Hunt is delivering mobile

advertising today, and every day to our

advertisers.

Hunt is Mobile, HUNT is Advertising.


Hunt delivers the largest mobile reach in Latin

America, with headquarters in Argentina,

and offices in the US, Mexico and Brazil, and

servicing all countries in between.

We know how important it is for an advertiser

to reach their target market, and we know

how to reach these consumers within their

mobile universe. That being said, we’ve built

the deepest and broadest mobile advertising

network in the region.

HUNT’s REACH

In Latin America, mobile phone penetration is 86%


HUNT provides innovative solutions to advertisers looking for both branding

and performance campaigns, an efficient distribution channel for application

developers, and revenue opportunities for mobile site owners.

O U R S O LU T I O N


OUR SOLUTION

Hunt is at the forefront of the mobile

advertising industry. Which ever mobile

strategy our client decides to implement, we

have the information, the know-how, and the

technology to execute the best solution for

each particular objective.

Our products were built to adapt perfectly to

the demands of our clients, with the ability

to optimize performance of specific actions

within the mobile internet .

Additionally we also offer the following

integrated services:

(*) Service provided by each one of the mobile operators/carriers in the region. Subject to the availability in each country and by each carrier. The operator reserves the right to utilize their database and the final decision regarding authorization regarding if messages will be sent.

Advertising in WAP publishers and portals Various advertising formats (fixed banner, animated, WAP push, video) can be incorporated into WAP/Mobile Portals.

Advertising via SMS Messenger(*). Where text advertising is incorporated into the body of the Personal SMS messages from one user to another

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Hunt Mobile Ads offers various services which cover the entire value

chain of mobile advertising, providing support to advertising agencies,

as well as to the publisher side, and to developers who seek to monetize

their inventory.

In an environment which has a tendency to maximize the potential of micro segmentation by utilizing targeting capabilities such as geographic location and specific consumer behaviors, mobile is the perfect platform in which to create further levels of segmentation.

O U R O F F E R I N G

To do this, HUNT has one of the largest inventories of WAP sites, Mobile Sites and Applications in both Latin America and the US Hispanic Markets, which together allow us to satisfy the needs of any advertiser.

WE CONNECT publishers, advertisers, users and mobile operators

WE CAPTUREcreate and manage databases for clients

DELIVERY AND OPTIMIZATION lof advertising campaigns

WE MANAGE AND MONETIZE advertising inventory for WAP, Mobile Web Portals, and messaging

Reporting and control



Whether you need to reach a first time

homebuyer, a teenager looking to purchase their

first pair of contacts via a mobile application, or

a soon to be married couple looking to book their

honeymoon, HUNT can reach the appropriate

target.

Having the largest reach in Latin America and

the US Hispanic market allows us to create and

target mobile audiences at scale.

Our segmentation capabilites include:

Audience - DemographicGeographic - CountryCarrier – Mobile OperatorBy Handset / By Brand / OSBy Handset FeaturesApplications and SitesAge of Handsets Time of day / Day of the Week Location BasedWi-FiFrequency

SEGMENTATION

>>>>>>>>>>>


At HUNT, we work together with our clients to find the best way to realize their

mobile advertising objectives.

Whether a branding campaign where the objective is to position the product, or a

performance campaign where the client is looking to increase subscriptions, Hunt

delivers the appropriate mobile strategy.

Mobile Strategies include:

MOBILE ADVERTISING IN MOBILE INTERNET

PUSH NOTIFICATIONS

APP DISPLAYADS

SEARCH ADS

WAP DISPLAYADS

SMS ADS

Our Adserver manages mobile campaigns within the specific channels which offer

maximum impact and performance. At HUNT, we are pioneering interactive mobile

advertising campaigns.

I M P L E M E N TAT I O N S

LANDING PAGE

CLICK TO CAPTURE OPT-IN CLICK TO CALL

CLICK TO PLAY VIDEO

CLICK TO DOWNLOADCLICK TO SURVEY



INVENTORY MANAGEMENT FOR ADVERTISING & ADSERVINGIn order to manage the mobile inventory of a campaign, HUNT has an

Adserver that allows direct access and real time management, controlling

at all times the delivery and targeting options of the mobile campaign.

Our Adserver is able to control:

The CREATION and SEGMENTATIONof banner inventory for mobile advertisers

DEFINING THE TYPE OF BUSINESS MODELCPM, CPC or CPA o CPA.

ASSIGNING VOLUME DISCOUNTS agreed upon by the client.

DEFINING THE NUMBER OF IMPRESSIONS BY CAMPAIGN.BY PROJECTING INVENTORYfor clients

PROVIDE INFORMATION regarding the availability of inventory for clients

MANAGEMENT OF SMS Capacity to define which users will receive these messages and the frequency (*).

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(*) Service provided by each one of the mobile operators/carriers in the region. Subject to the availability in each country and by each carrier. The operator reserves the right to utilize their database and the final decision regarding authorization regarding if messages will be sent.

(*) Services provided through HUNT’s CMS platform or via third parties, depending upon the type of product to be developed. This development have may an additional cost to the mobile advertising campaign.

In the late 90’s, companies recognized the

opportunity to reach users directly via the

Internet, and started to create their own online

initiatives.

Given that today the number of users that can

access information via their mobile handsets

basically duplicates that of those accessing via

a fixed internet connection, advertising in the

mobile medium is a necessity.

As in web; WAP sites, or mobile sites are a medium which allow for advertising and creative campaigns related to marketing.

At HUNT, we design, create and manage WAP

Sites and Mobile Sites, and redirect traffic to

these sites via banners, SMS Pull, etc.

CREATION OF MOBILE PORTALS (*)

What is a WAP portal? What is mobile Internet? It’s your space on

the mobile network.


Mobile phones offer a wide market for content

and mobile services. This includes a great

variety of applications such as: Games, Music, Video, Photos, Messaging

HUNT develops customized content platforms

for Java, Symbiam, Android, Blackberry, Python, Flash Lite, BREW and iPhone. We work under several business models

for applications, free applications (to the

end user) that are funded by advertising,

advergaming, with the opportunity to insert

your advertisement via a gaming format

Marketing campaigns are managed and administered by our ad serving platform and via this platform we can segment the target audience and achieve an important reach and frequency for advertisers or publishers.

MOBILE APPLICATIONS (*)

New experiences for the user; useful and personal.

(*) Services provided through HUNT’s CMS platform or via third parties, depending upon the type of product to be developed. This development have may an additional cost to the mobile advertising campaign.


FORMATSThe MMA (Mobile Marketing Association), an entity that regulates the business of

Mobile Advertising worldwide, has a number of standard formats for the development

of mobile advertising.

The objectives of the advertiser (recognition and branding, customer acquisition,

promotion and sales, information capture, retention and return) determine the most

appropriate format in the mobile, whether it’s in Ads SMS, WAP Display Ads, Search

Ads, App Display Ads or Push Notification.

They are:


Rate Card by Country:

RATE CARD


Advisory Board:. Ariel Arrieta . http://ar.linkedin.com/in/aarrieta. Damián Voltes . http://ar.linkedin.com/in/damianvoltes. Santiago Pinto Escalier . http://ar.linkedin.com/in/santiagopinto. Alejandro Guerrieri . http://es.linkedin.com/in/aguerrieri

Corporate HeadquartersBuenos Aires - ArgentinaTel. +54 (11) 4899 [email protected]

@HUNTmads

facebook.com/huntmads

linkedin/company/huntm.ads

Other Offices:BrazilMéxicoUSA

HUNT Mobile Ads

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management team:

Diego Martínez Núñez, Presidente & CEOWith over 15 years experience in the areas of Marketing, Communications and Digital Business Development, Diego holds his Marketing degree from the University of CEMA. He was Founder and Director of By-Cycle, Argentina a mobile marketing entertainment company. By-Cycle, founded in 2002 was acquired in October 2007 by the Italian group Buongiorno, the worldwide leader in mobile entertainment industry, where Diego took on the role of Executive Director for the Southern Cone. As an entrepreneur, Diego’s core interests lie in developing start-ups into successful companies both nationally and internationally, and in particular, in the Latin American market. His prior work experience includes: General Director of Havas Digital (MediaContacts,Argentina) Marketing Manager at Teleglobe Communications Corporation - Bell Canada and Head of Marketing and Communications at INTERGRAM a US based corporation. Alejandro Sas, Vicepresidente & CCOAlejandro previously served as President of the Southern Cone region for Buongiorno, an Italian multinational company, and the recognized worldwide leader in the mobile entertainment industry. He also served as the founding father and President of Mobile Monday in Buenos Aires. Alejandro was one of the first entrepreneurs in Argentina to work in mobile marketing when in 2002, along with a group of partners, he launched By-Cycle, which was later acquired by Buongiorno Group. Alejandro held previous posts as Sales Director of Starmedia (Argentina) and was involved in television with such companies as Endemol, Estudio Mayor and Canal 9.

Gastón Bercún, COO & CFOLawyer, entrepreneur and investor, Gaston is currently Director and Founder of Geelbe, the most important invitation only (private sale) online shopping club in Latin America, with operations in Argentina and Mexico. He is a Business Angel at Likexo and an Angel Investor at VU Security. Previously, he was founder and CEO of DerechoGratis.com, the first law portal in Argentina, which he sold in 2002. He was president of the Latin American Institute for Electronic Commerce between 2005 and 2008 and was Director of the Chamber of Electronic Commerce Argentina between 2002 and 2008. He studied law at the University of Buenos Aires and holds a Master in Law and Economics with a concentration in Finance from the Universidad Torcuato Di Tella. He has also been invited to speak at the Master of ebusiness Management program with the Univeristy of Salvador in Argentina, as well as at numerous events related to law and technology.

HUNT Mobile Ads is the leading mobile advertising network specializing in the Latin American and US Hispanic markets, which offers solutions to discover, build brands and monetize the mobile internet.

Mobile handsets represent a new and fundamental platform for communication, and HUNT develops the tools so that any business in the region can take advantage of these possibilities.

HUNT was created in early 2010, when a group of mobile and internet visionaries embarked upon their journey to develop a mobile advertising business in Latin America.

http://ar.linkedin.com/in/aarrieta

http://ar.linkedin.com/in/damianvoltes

http://ar.linkedin.com/in/santiagopinto

http://es.linkedin.com/in/aguerrieri

http://twitter.com/huntmads

http://www.facebook.com/pages/HUNT-Mobile-Ads/108124555919910#!/pages/HUNT-Mobile-Ads/108124555919910?v=info

http://www.linkedin.com/company/huntm.ads

MOBILEADS