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INTRODUCTION
• Business chosen : Chinese Food Restaurants
• Comparison between 2 businesses, at the same location : Leng Hiang vs The Oriental Restaurant
• Both restaurants location: BANDAR MENJALALA, KEPONG
• Both restaurants have more than 10 years of experience
• Comparing differences between the business of the two restaurants
V.S.
The Oriental Food Restaurant Leng Hiang Restaurant
THE ORIENTAL FOOD RESTAURANT
• Name of owner: Jaymen Tam• Age of the owner: 43• Year started his business: 2000• Company name: The Oriental Food Restaurant• Location: BANDAR MENJALALA, KEPONG
ENVIRONMENT : CLEAN, BROAD, ORGANIZED
NUMBER OF
WORKERS :11
PRICING : RESONALBLE
OWNER : JAYMEN
TAM
BUSINESS TYPE : RESTAURANT
ESTABLISHED IN : YEAR 2000
NUMBER OF BRANCHES : 3
RESTAURANT TYPE :
CHINESE CRUISINE
BACKGROUND
LENG HIANG RESTAURANT
• Name of owner: Cheah Leng Hiang• Age of the owner: 51• Year started her business: 2003• Company name: Leng Hiang Restaurant• Location: BANDAR MENJALALA, KEPONG
ENVIRONMENT : CLEAN, SMALL, ORGANIZED
NUMBER OF
WORKERS : 4
OWNER : Cheah Leng
Hiang
BUSINESS TYPE : RESTAURANT
ESTABLISHED IN : Year 2003
PRICING :RESONABLE
NUMBER OF BRANCHES : 1
RESTAURANT TYPE : CHINESE CRUISINE
BACKGROUND
NATURE OF BUSINESS-RESTAURANT-
RESTAURANT IS A VERY COMMON BUSINESS
THERE ARE HUGE NUMBERS OF PEOPLE RUNNING RESTAURANT AS THEIR BUSINESS
EACH OF THEM PROVIDE DIFFERENT MENU AND DISHES
RESTAURANT FOCUS ON ALL RANGE OF CUSTOMERS BUT MAINLY CHINESE. PRICES OF FOOD ALL ALWAYS REASONABLE AND AFFORDABLE
MOTIVES OF BUSINESS
• The founder began his own business due to the dull routine of working for others
• Wanted to popularize Chinese cuisine
THE ORIENTAL FOOD
RESTAURANT
• Family support
• Earn more moneyLENG HIANG
SIGNATURE DISHES-THE ORIENTIAL FOOD RESTAURANT-
SIGNATURE DISHES-LENG HIANG RESTAURANT-
MENU-THE ORIENTAL FOOD RESTAURANT-
MENU-LENG HIANG RESTAURANT-
DECORATION-LENG HIANG-
DECORATION-THE ORIENTAL FOOD RESTAURANT-
CHALLENGE & OBSTACLE
• Lacks of workersTHE ORIENTAL
FOOD RESTAURANT
• Lacks of workersLENG HIANG RESTAURANT
COMPETITORS
International Companies
For example Hei Yuet Restaurant,Gong Seng and Wong Gong restaurant
THE ORIENTAL FOOD
RESTAURANT
.
The owner of Leng Hiang Restaurant assumes that there are no competitors due to its unique dishes
LENG HIANG RESTAURANT
RECOMMENDATION-THE ORIENTAL FOOD RESTAURANT-
• Should advertise their business through social media
• Install televisions due to the emptiness in the restaurant besides tables and chairs
• Update their menu once in a month to attract more customers
RECOMMENDATION-LENG HIANG RESTAURANT-
• Improve their physical looks and service• Helping costumers to refill hot water, instead of offering
self-service• Employ more employees • A new replacement of shop signage• Giving out flyers to promote & capture the attention of
others • With printed menu
Not readable
Suppose to be
Menu are past on wall
Should be printed
CONCLUSION
The Oriental Food Restaurant is more commercially successful compare to Leng Hiang restaurant because:• Provide better service• Provide more comfortable environment• Provide options for indoor(with Air-Cond)/outdoor• Has stronger management skills