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This is a presentation I gave at the 2008 Business of Software Conference about how to use funnels for downloaded software. It follows the Pecha Kucha format (20 slides @ 20 seconds each)
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Goal conversions per day on Google Analytics.
Funnel shows path to conversion and drop-off.
Funnels are easier to make on the web.
Funnels can sometimes be an uncomfortable fit.
These factors don’t add – they multiply!
Steve Pavlina
When a new version comes out with new features, we see a sudden, undeniable, substantial, and permanent increase in revenue.
Joel Spolsky
Communication is key.
Don’t be creepy.
Seth Godin
In order to get permission, you make a promise.
Funnels have multiple entry points.
Contact your evaluators.
Currently, 90% of our users answer "Yes".
Gabor Cselle
InstallAware has built-in support.
Take your first time users on a ride
Best first-run experience I have ever seen. Note that you NEVER run into "So what do I do next?"
Patrick McKenzie
Wil Shipley
Since the store runs as a sheet inside your application, it provides a very secure feeling to the user.
Don’t overdo it.
About the CS3 installers and updater: We know. Painfully.
John Nack (Adobe)
