EngageAnyTimeAnywhere

Your New Mobile MagazineWelcome to the internet magazine that is going to getstraight to the point about Mobile Marketing for your

business.

Taking your business mobile is very important for us.We want to help. As you read through this magazine andhave any questions that pop up, feel free to contact us

through the many links throughout.

Mobile Marketing is the newest phenomenon, taking theworld by storm. There are many questions, myths, andmisunderstandings regarding why you should take yourbusiness mobile.

We give you insight to a number of ways you can helpyour business and suggestions that we feel will be mostbeneficial.

Our Magazine is optimized for all platforms so you canread it on your mobile, pad, laptop or desktop.

Being a pdf there are a number of ways you can read itfor maximum experience.

On desktop and laptop you can use Adobe reader.

On Apple platform it is best to add it to the iBooksapp.

Contents

P2. Introduction

P3. 5 Reasons Why You Need

P5. Essential Elements

P5. Types of Mobile Websites

P7. QR Codes

P9. Text Messaging for Biz

P10. Five Ways to Promote

P11. 10 Mobile SEO Tips

P13. Mobile Apps

P14. Mobile App Ideas

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Pg. 2Profit From Mobile Social Media Revolution

5 Reasons Your Business Needs a Mobile SiteIf you are responsible for marketingyour business, then there’s no doubt

you are aware of just how

important it is that you have a strongpresence on the Internet.

There are many ways of developing thispresence, from social media sites to

blogs, and you should be takingadvantage of all of them.

One of the latest, most effective waysof taking full advantage of the worldwide web’s

marketing potential is by using amobile website.

A mobile website is just what it soundslike - a website specifically designed tobe viewed on mobile devices.

So, why does your business need amobile website if its traditional site isdoing just fine?

Here are five compelling reasons why:

Aesthetic appeal.

You may wonder why people can’t justview your existing traditional website

on theirmobile devices.

The truth is, they can. The other truth is thatyour traditional website simply doesn’t

look very good on a mobile device.

Do this: shrink the view on your web browserby zooming out until

you have to squint to read the text.

Not a good viewing experience, right?

The statistics. You can’t argue withnumbers.

Basically, more people today use their mobiledevices to access the Internet than they dotheir desktop or laptop computers.

As a matter of fact, many people accessingthe web today ONLY do so through their

mobile devices.

Can you afford not to cater to thisconsiderably large market sector?

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5 Reasons Continued.Data transfer costs. Many mobile usersmust pay data transfer fees.

Traditional websites have much more datathan mobile websites, and therefore cancost a lot of people a lot of money to view.

How often are customers willing to pay youto market to them? Enough said.

Navigation.

As previously mentioned, traditional sitesare much smaller on those tiny mobile

device screens.

That means site visitors must do an awfullot of scrolling to take the whole site in . . .

and let’s face it, web surfers don’t want tohave to work to read a web page.

Also, it can be nearly impossible to hitnavigation buttons on such a tiny screen

when the website hasn’t been optimized formobile devices.

Today’s web audience.

The fact that most people access theInternet via mobile device also means thatmost people use their mobile devices forany of a

wide variety of things - shopping,searching, entertainment, and more - andthese are all aspects you could add to yourmobile website to increase

your reach and broaden your customerbase.

As you can see, there are a number of verygood reasons to build a mobile website foryour business, and as soon as possible.

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5 Essential Elements for Your Mobile Site

So you did your research and youunderstand the importance of building amobile website. That’s great.

You are truly ahead ofthe game when itcomes to the world ofInternet marketing.

Now you need to knowhow to build the mosteffective mobilewebsite possible . . .and, no, it is notnearly the same as

building a traditionalsite.

A mobile website is a newand it involves a unique set ofconsiderations.

Here are five essential elements foryour mobile website:

Content. If you are at all experienced inweb design, then you’ve most likely heardthe phrase, “content is king.”

Mobile web design relegates content to anew level, underneath navigability.

Sure, it is still important that your contentis accurate, relevant, informative, and easyto understand.

However, the most important thing is thatyour content is short, concise, and free ofany unnecessary verbiage.

A good rule of thumb is that it should all fiton one page (and on a tiny mobile device

screen, at that).

Graphics and navigation buttons.

Keep the touch screen in mind whendesigning a mobile website.

Any good mobile site should have thumb-friendly navigation buttons.

Additionally, other graphics should be keptto a minimum.

Single column layout.

You don’t want your site visitors to have towork to view your page.

It should not be necessary to zoom orscroll to fit your site’s content on thescreen.

The most effective way to display yourmobile website is in a single column, whichwill be compatible with most smart phone

screens.

Pg. 5 REACHING OUT,ANYTIME, ANYWHERE

Essential Elements of a Mobile Site Cont.Use the mobile device’s inbuilt functionality.

This refers to all of those things a mobile device can do that a desktop or laptop can’t do -phone calls and GPS, for example.

To aid the user experience, provide a way to access these features so that your sitevisitors can call or locate your business with just the touch of a button.

Navigation layout.

In addition to having simple, large-scale navigation buttons and search boxes,

you should also arrange your site’s navigation tools in a way that integrates well into thecolumn format.

You may opt to stack them, put them in a drop-down menu at the top or bottom of thepage, or present them as the home page.

As you can see, mobile web design is a whole new ballgame.

It is important to keep all of these factors in mind if you are to build an effective mobilewebsite.

Pg. 6 Learn How To Engage Social Media And Triple Your Profits

QR Codes for Your Local Business

If you are responsible for marketing your localbusiness, then you have most likely heard aboutQR codes, and it is even more likely that you havenoticed these unique-looking “codes” popping upall over the place.

Those pixilated boxes on coupons, advertisements,signs and more are QR codes. And thosecodes are your next great marketing ploy.

Keeping up in today’s technology-based culturemeans staying abreast of the latest marketing

advancements, and QR codes are at the top of thatlist.

Interested in what QR codes can do for you?Here are five great ways you can use QR codes for your local business:

Showcasing your goods.

Do you have a new product or service that you really want to promote?

Then link a QR code to an online product presentation.

Feature your business offering in full color and detail, so that when customers scan yourcode, they are put face to face with your tempting advertisement.

Offering special deals.

One great way to get people to scan your QR code, and to in turn win them over ascustomers, is to offer a special deal via QR code.

Link to a coupon or web-only offer and watch the new business roll in.

Measuring marketing effectiveness.

Using QR codes to market your business offers you a unique opportunity to measure theeffectiveness of that marketing.

When you use QR codes, it is easy to track turnover rates, so that you can alter yourmarketing as needed to improve your results.

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How do you brand a QR code?

Well, you can actually incorporate yourbusiness’ logo into the QR code, itself, tocreate a lasting impression on yourcustomers.

How much of your competition is makinguse of QR codes in this way?

Not much (if any). Now that’s stayingahead of the pack!

Social media.

There’s no argument that social mediamarketing is pertinent to the success ofyour local

business.

Link a QR code to your social mediaaccounts to increase your followers, andthereby increase your reach and

strengthen your Internet presence.

QR codes are a great way to increase yourlocal business’ customer base.

The best thing is that QR code marketingcampaigns are extremely cost-efficient, aswell as extremely effective.

Make the most of your QR code marketingby enlisting the help of professionals.

Hire us, [Your Business Name Here, tohelp you with your next QR code

campaign.

Put YourQR Code

HereScan this QR Code to visit

our Mobile Site

Click Here to Get Your Free QR Code Reader

Pg. 8 Get a QR Code for Your Business Today

Effective Ways to Use Text Messaging for BizText messaging is one of the latest crazesto hit the world of mobile marketing, andit’s spreading like wild fire for goodreason:

it is cheap, easy, and highly effective.

If your business has not yet incorporatedtext message marketing into its businessplan, it should be.

Just make sure you are using textmessaging to its highest potential.

How do you do that? Here are somepointers for the most effective way to use

text messaging for your business.

Offer something.

Don’t make the mistake of bombardingyour customers with promotional messageafter promotional message.

Otherwise, you risk seeing them opt out asquickly as they opted in.

Make sure you are offering themsomething of value.

Coupons and specials are great way toreward those who opt in to get your text

messages, and making the mobilecustomer segment privy to these “opt inonly” offers is also a great way to keepthem loyal, and to ensure they continue to

open your messages.

Keep it simple.

When it comes to text message marketing,short and sweet is a good rule of thumb.

Remember that mobile phone users don’tlike to scroll, and they are generally on thego while reading their texts.

Get to the point, and quick.

Know your audience.

Are they paying to be able to receive yourtexts?

Are they willing to follow-through with a phonecall, or a visit to your website?

What time of day or night are they mostavailable on their cell phones and able torespond?

Analyze your target market to answer thesequestions, and you will be able to target yourtext messaging specifically to them and theirneeds and, in turn, get higher rates of return.

Have respect.

Don’t spam the people who opt in to receiveyour messages.

It’s an insult.

What’s more is that it increases the likelihoodof them opting out.

Remember that many people must pay fees toreceive texts.

Text messaging can be a very powerfulmarketing tool for your business.

Pg 9 Learn Effective Mobile Optimized Strategies

Mobile Website Promotion

So you’ve decided to take the not-so bigleap and create a mobile website?Congratulations! You aretruly at the head of the pack.

Mobile websites are the future of webdesign and Internet marketing, and

anyone who wants to maintain an edgewhen it comes to having a strong webpresence simply cannot

afford not to have a mobile site.

Now that you have your mobile site, whatdo you do with it? You needsite visitors, and that means getting theword out.

Here are four ways to promote yourmobile website:

Your traditional site.

Announce your mobile website on yourtraditional website.

Use a banner, or an otherwise obviousattention attracting device,

to let your site visitors know they can nowaccess you while they’re on the go.

Include a link to your mobile site, and alsoa few details about what makes your

mobile site unique.

Broadcast email.

If you aren’t marketing through email, youshould be.

And spreading the word about your mobilewebsite to your existing customers is a

perfect example of a reason why.

Social media.

Social networking sites like Facebook andTwitter are a great way to announce yournew mobile website.

You don’t have to sell people on your sitebecause they are already your friends andfollowers.

A short and sweet message informing themof your new venture, along with the link, isperfect for promoting your mobile websitethrough social media.

Just be sure to announce the news severaltimes, at different times of day, so as to

reach as many contacts as possible.

Get specific.

You can customize the promotion of yourmobile website to the type of business yourun.

The opportunities are all around you, andyou just have to look for them.

Branding.

Include the mobile site link on all of yourmarketing materials; make it part of your

brand.

It should be on your business cards, in youradvertisements, and in the signature of allyour email correspondence.

Pg. 10 Profit From Mobile Social Media Revolution

10 Mobile SEO SecretsIf you know anything about web design,then you understand the importance ofsearch engine

optimization (SEO).

You also know that SEO protocol seems tochange faster than you can stay abreast ofthose changes.

Now you have yet another SEO concept tomaster: that of mobile website design andSEO.

Mobile SEO is different from traditionalSEO in a number of ways.

Here are ten mobile SEO secrets that youabsolutely cannot afford not to know:

The guiding principles.

First off, it is important that youunderstand what you are dealing with.

Keep these things in mind: mobile searchengines are unique to traditional search

engines, mobile usersexhibit unique web browsing behaviors,and mobile site design is altogether

different from traditionalsite design.

Keyword relevancy.

Mobile users don’t have a lot of time, oreven resources, for lengthy searches.

Your keywords must pertain to short,sometimes sketchy, search terms.

Keep it simple.

Keyword usage.

Content on mobile sites is terse andconcise.

You must choose short keyword phrases,

Variance.

Keep in mind that your mobile SEO mustread well on a wide variety of mobile

devices, and through an equally variantnumber of browsers.

Again, simplicity is key.

Predictive search.

This feature is a handy way for searchengines to help web searchers fill out their

queries.

Choose keywords that fall into the mosthighly ranked predictive search results.

Content categories.

Decide which category your site best fitsinto, and optimize its content so that it ismost likely to be featured when mobile webusers search for that particular category.Google standards.

Read up on Google mobile site standardsand comply, comply, comply.

Otherwise, Google will tweak your site foryou in order to read it and display it to

mobile web viewers (this is called“transcoding”), and you will not be in fullcontrol of your site’s presentation.

Pg. 11 Profit from Mobile Social Media Revolution

10 Mobile SEO Secrets ContinuedLocation.

Mobile web users often use location in their searches.

Therefore, location needs to be addressed with your site’s SEO.

Portals.

Mobile users don’t always use Internet search engines.

Sometimes they use operator portals.

Submit your site to every portal, business directory, and listing service that is relevant toyour site to increase your mobile website traffic.

Target audience.

Because your mobile SEO must be short and concise, you must give a lot of thought asto exactly who you are trying to reach.

Research your target market (keeping the mobile sector in mind!), and tailor your sitecontent to that market.

Mobile SEO is a new frontier, and must be approached with new eyes.

To get the most out of your mobile website, put your mobile SEO in the hands ofcompetent professionals.

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Mobile Apps for Business

“There’s an App for that” is not just acatchy one liner used by mobile deviceusers, it is becoming an expectation asthere are currently over 700,000 appsnow available to download and 1million of them are expected by 2013,

and that is only in the iTunes AppStore alone.

Not only is there at least one type ofapp available for just about anythingyou could think of, more than half of

mobile phone users access these appsten or more times per day andcontinue to search for and downloadover 20,000 apps every single day aswell.

There is no other way to market tocustomers and attract new customersin the mobile environment than bycreating a great app for them to takeadvantage of, especially when youconsider that apps will hold a user’sattention longer than a typical websitewill because it is much easier to clickaway from a website while an app

offers more interaction.

Having a branded mobile app givesyour business the opportunity to standout from the competition, havesomething new and exciting to use formarketing and advertising goals,retain current customers and attractnew customers.

The type of the app you create foryour business can be pretty muchanything that your customers wouldfind relevant and the more

entertainment, fun and value you putinto it, the more popular it will be, themore people will want to download anduse it, the more they will talk about it,and the more successful your businesswill become.

This makes an app exponentially morevaluable than any other type of marketing oradvertising you can do in the mobilemarketplace. What else is incredible aboutcreating an app is that after the initialinvestment, the app can continue to marketon its own for free when it’s uploaded toAndroid Apps or iTunes Apps for Apple.

The value of creating an app is just asvaluable whether you are a B2B or B2Ccompany. You can make use of mobile

device features such as GPS, click to call orclick to text options and the multimedia

functions that allow you to include video andaudio into your app if you so choose. In fact

the best apps will include the highestsensory value combined with an easy to useand navigate interface.

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Mobile App Ideas

Depending on the nature of your business, you can create one great app, or anentire collection. Here are some ideas to get you started:

• A Mobile Coupon App

• A Map that will automatically show users the easiest way to get to your locationfrom anywhere they happen to be

• Interactive “How to” App for your product or service

• Premium Customer App that gives them insider information and promotionalsnot available to the general public

• Display videos

• Quick Order App

• Event App that gives session schedules, speaker bios, contact information,maps, social media integration or whatever else would be helpful for thosecoming to your special event or showcase

• ROI Calculator

• Networking App that allows customers to quickly communicate to key staffmembers

• Games App that is based around your particular products or services

• Daily Reminders App

• Anything at all that will provide a better experience with your products andservices. For example a yoga studio might create an app that offers yogapositions or a meditation timer; a motivational service might offer a quote app.The amount of ideas you can come up with is pretty much unlimited.

Pg. 15 http://www.s ocialgonemobile.com

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