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Energize Shanghai agency presentation. Making brands meaningful. We help brands grow with creative digital campaigns that make brands meaningful
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Energize Shanghai Agency Presentation
About Who we are
About | People 3
Team of 30 Energizers
About | International 4
Founded in 2005 in Utrecht, the Netherlands
Since 2009 office in Shanghai, China
About | Brands 5
We work for top brands
And rank 4th best digital agency in The Netherlands
About | Who we are 6
Energize is a creative agency for interactive brand communication
We create creative digital campaigns that help ambitious brands grow
About | How can we help you? 7
Concept Workshops Brainstorms Creative concepts
Creation Digital campaigns Social media campaigns Cross-media campaigns
Evaluation Web analytics ROI scenario’s Campaign management
Strategy Digital strategy Social media strategy
Nice to know
Nice to know! 9
We often speak at marketing events and we are co-founder of Online Tuesday: a monthly online marketing event in Amsterdam
Nice to know! 10
We are creative sponsor of TEDxAmsterdam
Nice to know! 11
Every month we interview marketing thought leaders in our own podcast: the Sparkcast!
Tim O’Reilly Joseph Jaffe
Susan Bratton Andrew Grill
Sam Flemming David Meerman Scott
Tim Leberecht and many more..
Cases
Cases | Pick a case! 13
Awareness campaign for cartoon brand miffy in China
Selection of our work
CRM campaign for Disneyland Paris
Awareness campaign for Disney movie Bolt
B2B campaign for global investment firm Blackrock
Cases | Pick a case! 14
Awareness campaign for cartoon brand miffy in China
Selection of our work
CRM campaign for Disneyland Paris
Awareness campaign for Disney movie Bolt
B2B campaign for global investment firm Blackrock
Cases | Miffy 15
“How can we increase the low brand awareness of miffy in China using social media?”
11-19 year old girls in China
One year: 2010
Increase brand awareness
Cases | Miffy 16
Let’s bring miffy to life and let her travel around China, meeting new friends online and offline!
Cases | Miffy 17
A social media representative plays miffy online on China’s biggest social networks
Cases | Miffy 18
On a QQ campaign site anyone could invite miffy to travel to their hometown by sending her a postcard
Cases | Miffy 19
After receiving postcards from all over China, the users decided to which 3 cities miffy would travel!
Cases | Miffy 20
In the 3 cities miffy surprised the winners by showing up on their door step: a hug to never forget!
Chengdu
Guangzhou Dalian
Cases | Miffy 21
While travelling, miffy shared photos, videos and updates with her friends on social networks in real time!
Cases | Miffy 22
The winners showed miffy the most remarkable places in their city, resulting in great photos and videos
Cases | Miffy 23
Miffy drawing events where organized in each city to extend the reach of miffy’s visit
Cases | Miffy 24
Friends are turned into fans on the official miffy fan community: 52miffy.com!
Cases | Miffy 25
Fans are shown on the fan wall and receive a real miffy badge send to them by post for free!
Cases | Miffy 26
Grassroot bloggers, a fun casual game and display advertising where used to drive traffic.
Cases | Pick a case! 27
Awareness campaign for cartoon brand miffy in China
Selection of our work
CRM campaign for Disneyland Paris
Awareness campaign for Disney movie Bolt
B2B campaign for global investment firm Blackrock
Cases | Mickey’s Magical Year 28
“How do we generate subscribers to the CRM database of Disneyland Paris during Mickey’s Magical Year?”
Families with children from 0 to 15 years old
1 month
Generate qualitative CRM database subscribers
Cases | Mickey’s Magical Year 29
Visitors fill in their zipcode to join the virtual balloon race from their house to Disneyland Paris!
Cases | Mickey’s Magical Year 30
Using Google Maps satellite view you can see your balloon go in the air right above your own house!
Cases | Mickey’s Magical Year 31
It takes about 1 week to get to Disneyland, but you can just close the site: your balloon keeps going!
Cases | Mickey’s Magical Year 32
During your journey you will be asked questions that make the CRM database more valuable!
Cases | Pick a case! 33
Awareness campaign for cartoon brand miffy in China
Selection of our work
CRM campaign for Disneyland Paris
Awareness campaign for Disney movie Bolt
B2B campaign for global investment firm Blackrock
Cases | Bolt Bowling 34
“How can we create maximum awareness around animation movie Bolt with a limited budget?”
Families with children
2 weeks
Increase awareness for Bolt
Cases | Bolt Bowling 35
Cases | Bolt Bowling 36
Play bowling with Rhino the hamster in his hamster ball: simple and addictive by only using the spacebar!
Cases | Bolt Bowling 37
Throw Rhino on your friends attached to the pins, automatically loaded from social network Hyves!
Cases | Pick a case! 38
Awareness campaign for cartoon brand miffy in China
Selection of our work
CRM campaign for Disneyland Paris
Awareness campaign for Disney movie Bolt
B2B campaign for global investment firm Blackrock
Cases | Blackrock 39
“How can we create awareness about a name change for investment advisors of major banks?”
Investment bankers
1 week
Make the new brand name the talk of town
Cases | Blackrock 40
‘Making your sandwich’ equals ‘investing’ in Dutch language: make your own Blackrock sandwich!
We invited investment bankers to make their own Blackrock sandwich online..
Cases | Blackrock 41
On the day of the name change we delivered all the sandwiches to the offices of the investment bankers!
The Blackrock sandwich was luxurious: much better than the lunch of all the colleagues!
Thank you
making brands meaningful
Rogier Bikker Operations Manager
+86 1860 167 2657 [email protected]
www.energize.cn