Empowered Branch The Platform for Business, Success

© 2008 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID 1

Empowered Branch

The Platform for Business Success

Shashi KiranSenior Manager, Network [email protected]

Rahul TripathiSenior Manager, Access [email protected]

April 29th, 2008


Agenda

Branch Trends

The Empowered Branch

Application Performance & Security Considerations

Unified Communications & Mobility

Parting Thoughts

Application Integration


Business Priorities for the New Enterprise

Source: Cisco CIO Summit, Strategic Marketing (SMO)

Globalization Collaboration and Web 2.0

Overcoming IT Complexity

Virtual WorkersGrowing a Green Business

Monetizing IT and Realizing it as a Strategic Asset

© 2007 Cisco Systems, Inc. All rights reserved. Cisco Confidential 4TEC 10813478_07_2007

Branch Optimization

Datacenter Consolidation drives Branch Optimization

WAN

Internet

Datacenter Consolidation

Über Network Trends


Secure Services and Application Integration

Business Continuity

Spotlight on the Branch

Optimize Branch footprint. Lower TCO

Source: Nemertes Research, 2007

Cisco Empowered Branch: Enhance the Business Experience. Anywhere. Everywhere.

62% adding New Branches Y/Y growth: + 11% Majority of New Hires

1.

2.

3.


A Few Years Ago

Evolving the “Network as a Platform” Vision

Network ConsolidationOverlay Products Application & Server Consolidation

MobilityWAN

Optimization

Voice

Network Analysisand Monitoring

Security

Routing

Operational Efficiency

Business and Communication

Apps

Integrated Services

Integrated Applications

Sep2004

Apr2008

Custom Apps

WAAS Appliance Based-approach

Router-based Approach

Vertical Apps

Management Tools


The Value of Integration

Overlay Appliances

Security Appliance

Router

Switch

Wireless LAN

Voice Appliance

Cisco ISR 3845

With Voice, Wireless, Video, WAN Optimization, Switch

Integrated Services Router

WAN/App Optimization

vs.3G Modem

Total Cost of Ownership(assumingequal Capex)

Revenue Loss

Employee Productivity

Unplanned Downtime Losses

Planned Downtime Losses

Maintenance Contracts

Facilities (Space, Power, Cooling)

Implementation Costs

NMS Costs

Over 50-70% OpEx Reduction

Direct and

Indirect Costs

$0

$10,000

$20,000

$30,000

$40,000

$50,000

$60,000

$70,000

$80,000

Cisco Integrated Services Router

Overlay Appliances

© 2008 Cisco Systems, Inc. All rights reserved. Cisco PublicPresentation_ID 8

Key Elements of Cisco Networking Academy

Power Efficiency

Extended Service Life

Green Operations

Continuous Innovations

Empowered Branch – “Switching” to Green

Intelligent power management

Optimized power supplies

IEEE 802.3af with ePoE

Services readiness

Platform extensibility

Backward compatibility

Collaboration services

Integrated services

Virtualization

Evolving IOS services

Regulatory compliance

Progressive hardware design

Catalyst Fixed Switches

Industry First


Cisco Empowered Branch

Security Appliances

WAN Optimization Wireless LAN solutions

Cisco Unified Communications

Complete and Integrated Branch Solution

Cisco Catalyst SwitchesCisco Routers


Large Scale System TestingLarge Scale System Testing •• Solution RequirementsSolution Requirements•• Quality Assurance Quality Assurance •• Test Evidence Test Evidence

Designs against Designs against Established CriteriaEstablished Criteria •• TierTier--1 validated designs1 validated designs

Branch Systems Validation Cisco Validated Designs Increase Design Quality

•• Source Source Content Content

Systems and Systems and technology technology Design guidesDesign guides

www.cisco.com/go/branch


Network

Is your Business Ready?

CustomerImpact on Security:

“Is the info I’m sending protected?”

Branch Employee

Impact on Interoperability: “I can’t connect to my application.”

Impact on Quality of Experience: “It’s slow as heck.”

CIO

Impact on Operations: “How do we ensure

collaboration consistency?”

Remote Worker

Is your Network Ready?


WAN – Application Performance Barrier

� Applications are designed to work well on LANs

High bandwidth

Low latency

Reliability

� WANs have opposite characteristics

Low bandwidth

High latency

Packet loss

WAN Packet Lossand Latency

Round Trip Time (RTT) ~ 0mS

Client LAN Server

Round Trip Time (RTT) ~ Many Many Milliseconds

ServerClient LAN Switch

LAN Switch

= Slow ApplicationPerformance

Keep and Manage Servers in Branch

Offices ($$$)=


Cisco WAAS, QoS, and Enterprise VoIP

� Example: Cisco WAAS enables enterprise VoIP deployments by easing the contention for available bandwidth resources and complying with network-based end-to-end QoS.

WAN

Without WAAS(QoS only)

VoIP

Scavenger

Email

ERP

WAN

VoIP

Scavenger Email ERP

AdditionalAvailableCapacity!

With WAASand QoS


Customer Case Study: Nanometrics

• A global manufacturing firm (NASDAQ: NANO)

• Saves $370,000 OpEx per year

• LAN-like application performance in the branch

Server Centralization

Make Room for VoIP

LAN-Like Application

• $120,000 OpEx savings

per year

• Standardized servers

• Economies of scale

• Centralized management

• $250,000 OpEx savings

per year

• Microsoft Dynamics CRM

• Microsoft Exchange

• Microsoft SQL, file, and print

• SolidWorks CAD

“We picked Cisco® WAAS for two reasons: (1) Preserving our VoIP quality; (2) Lower TCO through router integration”

– Dave Kizer, Director of Global IT

Operations, Nanometrics

Cisco 3800

Cisco WAAS NME


Remote Office

Campus

Performance Routing (PfR)

SOHO

Bottlenecks

SiSi

SQL Path

Best Metric Path

SQL Path

E-Mail Path

MPLS orPrimary ISPSiSi

SiSi

ISP B ISP CISP A

PfR Utilizes Advanced Path Selection and Adaptive Routing Techniquesto Enable a Performance Aware Network

Optimize by: Reachability, Delay, Loss, Jitter*,MOS*, Throughput, Load, Cost

Slide 15

BH1 in the middle of the slide are words written on top of other words in two places; pls fixBonnie Hupton, 8/27/2007


Threat

Employees Data Center

Threat

Wireless Guests

Threat

Web and Email

Threat

Evolving Security Requirements Self-defending Network

� Compliance drivers for security: PCI (Retail); HIPAA (Healthcare); Sarbanes-Oxley/GLBA (Finance)

� Split tunnels open Internet-based vulnerabilities for content threats (web and email)

� Security threats from contaminated laptops and rogue APs

� Targeted attacks aimed at sensitive information in the data center

IPSec Tunnel

Corporate OfficeBranch

Infrastructure Internet


The Goal

Intranet/ Network

Example: Cisco NAC Appliance Flow

2. User Is Redirected to a Login Page

Device Is Noncompliant or Login Is Incorrect3a.

Quarantine

3b. Device Is “Clean”

NAC ApplianceServer

NAC Manager

1. End User Attempts to Access a Web Page or Uses an Optional Client

AuthenticationServer


New Paradigms For Communications

…relentless march of computer power and Net connection speeds will bring more profound changes to work than anything we’ve seen so far

Innovation


Unified Communications

CommunicationsManager / Communications

Manager Express

Unified Messaging

Router

Mobility

Security

Presence

Conferencing and Collaboration

Session BorderControl

LAN Switch

Clients and Phones

Customer Contact

Mobile Devices

Video

ApplicationPerformance

Integrated services that enable, extend and evolve unified communications across your entire organization

DevicesDevices NetworksNetworks

ApplicationsApplications Operating SystemsOperating Systems


Integrated Video Surveillance

Business Opportunities

Network Security

Unified Communications

Hybrid Analog/IP Video Surveillance

� Analog to IP transition

� Vertical focus: retail, banking, healthcare

� Recurring Revenue

Customer Benefits

� Fewer devices, lower TCO

� Monitoring flexibility

� Converged UC-VS

� Survivability, manageability

Cisco ISR

Analog Video Encoding Module

Video Management and Storage

Video Surveillance Cameras


Mobility challenges

� Services consistency in a mobile network

� WWAN: Broadband speeds—Consistent, continuous data, voice, and video. True high-availability

� WLAN: Rapid access point deployment

� Extending IP networks to outdoor and mobile environments

Data Continuity(WAN)

Secure Access(LAN)

Wired/Wireless(LAN/WAN)

Guaranteed Availability Anywhere Access Any Application


Branch Mobility

Wireless Branch

� IEEE 802.11a/b/g/n*

�Flexible deployment of APs

Enterprise Teleworker

�Office of one

�Remote or home worker needing voice, data, security, wirelessWired Branch

�Traditional wired infrastructure

�High bandwidth applications

Portable, Mobile Branch

�3G Wireless Branch

� In-vehicle public safety and first responder secure access with Cisco 3200 series ISR


Enterprises Stress App Integration

Source: Forrester, 2007

39%

42%

New application deploymentsand integration

Security Upgrade

20%

49%

Critical Priority

Priority

“Are any of the following IT initiatives a driver for refreshing your network hardware?”

“Is upgrading packaged applications a priority in next 12 months?”


Application eXtension Platform

AIM-102Light-Weight Applications

NME-302/522General-Purpose Applications

SDK and Development

Portal

AXP Partner Program

AXP DeveloperServices

AXP Advanced Services

Complete Ecosystem

� Linux-based integration environment with downloadable SDK

� Multi-app support: segment and guarantee CPU, memory, disk

� Extensible Cisco CLI with Cisco IOS APIs

� Cisco ISR 1841, 2800, 3800 series support

www.cisco.com/go/axp


Network Integrated Applications

CiscoAXP

“Lean” Branch Applications

“Network Aware”Application Behavior

“Network Based Failover”

“Secure”Application

Deployments


Lowering TCO with Cisco AXP% OpExSavings

\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\

30%to

40%

1.5XFacilities Costs

2.5XMaintenance Costs

4XIntegration Costs

>2XDevelopment Costs

Savings with Server Application Integrated onto AXPPrimary Costs

Estimated savings across 10 branches in 3 years = $100K

50%to

70%

Source: Synergy Research whitepaper (Network Integration), Cisco Internal Research (Server and Application Integration)


Amplifying the Value Proposition

Application Developers

� New routes to revenue

� Higher margins

� Customer loyalty

� From product-centric to solution-centric

� Differentiation

� Leverage Cisco installed base and channel vehicles

� Build competitive advantage

� Branch Optimization

� Server Consolidation

� ‘Network as a platform’

� Standards compliance

� “Green”

SIs/ Channel Partners

Customers


Demo: Typical Store Environment

Store FloorRegisters

ITAdministration

$0 worse

better$50

InternetWAN

liability

liability


Cisco AXP— Solution Partners

Healthcare

FinancialServices

Retail

Energy

Vertical Solutions

Channel Partnersand Reseller

“Build-your-own” or “Pre-Packaged” Applications

VoIP Recording

Secure Payment Processing

Secure Healthcare Connector

Horizontal Solutions

Real-Time Information Management

Workforce Management

Fax-Over-IP

Remote Device Management

OSGI Framework

Remote Device Management


Parting Thoughts

Ensure Services Ubiquity

Choose approach that best optimizes the

branch

Use Network as the Platform

VOICE

VIDEO DATA

MOBILE


Cisco AXP

Video Surveillance

Enhanced PoE

Windows on WAAS

New 800-series

Digital Signage

Security

UC

Check out the Demo Exhibits


Thank You for Attending

Please Stay for Your Chance to Win a GPS
