Lisa.Chmiola@st-agnes.org 713-219-5466 @houdatlisa

Employee Giving Campaigns: Best Practices

Lisa M. Chmiola, CFRE

1. Set a Goal

a. Many campaigns focus on percent participation

b. What are you trying to accomplish?

c. Leading by example

2. Recruit Leadership

a. Secure your executive’s buy-in

b. Peer solicitors

c. Integration in overall fundraising

3. Hold a Kickoff Event

a. Make it fun!

b. Feed them!

c. Share goals, process, deadlines

4. Share How to Give

a. One-time gifts vs. payroll deduction

b. Designation within your organization

c. Who are the contacts? Where are the forms?

d. Remember matching gifts! (Spouse/partner)

5. Close Strong

a. Set a deadline

b. Create a follow-up plan with leaders

c. Personal asks to those who do not self-identify

d. Celebrate!