Employee Engagement in Manufacturing IndustryThe Context

The Solution

The Objective

Implement quizzes for all employees and their families at every plant across the country.

Culminated the plant level quizzes to regional semi finals and then national level finals.

Focus on a well rounded and all aspects of quizzing.

Impart knowledge from all realms through fun and engage all in multimedia powered quiz events.

The Indian cement industry is experiencing a boom on account of the overall growth in the economy. The

demand being a derived one, depends primarily on industrial activities, real estate business,

construction activities and investment in the infrastructure sector. Construction sector constitutes 7% of

India’s GDP and thereby being directly proportionally to the surge in the cement industry.

The company, amongst India’s cements majors and also an advent supporter of low-carbon

investments in India wanted to further their employee interaction and productivity by improving

their employee engagement activities. They felt that engaged employees will make the difference

and keep the focus on relentlessly improving efficiency not just for the company but will enable

employee’s to use their skills and talents to their full potential.

It was therefore decided to use the natural advantages of education and general knowledge in a

structured quiz format to bring the quizzer out of their employee and their family members while

at the same time earn them recognition amongst their colleagues and help them harness skills such

as effective public speaking, image building, thought articulation and effective communication.

QuizWorks organized a “Mastermind” marathon for the employees and their families of

this cement major across all its plants in India. Mastermind was structured, organized,

scheduled and managed across duration of four months.

Mastermind consisted of two per plant level quizzes, one each for the employee

and the other for the family members. The content was a mixed bag and a highly

interactive session. This was then culminated to the four regional semi finals and

then to a grand national finale. The Mastermind marathon was perceived as a stress

buster, entertainer, knowledge exchange session and more importantly a platform

for employees across the plant to interact informally and get to know each other.

Case Study

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