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WHY DOES EMPLOYEE WHY DOES EMPLOYEE COMMUNICATION MATTER? COMMUNICATION MATTER? better communication>better result

Employee Comms & Social Media 2006

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Presentation to final year PR undergraduates at University of South Australia, Magill Campus, October 2006. Movies played in the original presentation are not included in this one, nor in the download pdf.

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  • 1. WHY DOES EMPLOYEE COMMUNICATION MATTER? better communication>betterbetter communication>better result result

2. better communication>better better communication>better result BetterCommunicationResults.com result 3. Why employee comms? Single most important public you willEVER engage with! John Evans www.thetippingpoint.co.ukbetter communication>better better communication>better result BetterCommunicationResults.com result 4. What employee comms is not Zeafonso www.afonsolima.com better communication>better better communication>better result BetterCommunicationResults.com result 5. better communication>better better communication>better result BetterCommunicationResults.com result 6. What employee comms is Luis Alvesbetter communication>better better communication>better result BetterCommunicationResults.com result 7. employees canovercome the worstexternalcommunications andundermine the bestShel Holtz better communication>better better communication>better result BetterCommunicationResults.com result 8. What it USED to beQuarterly in-house newsletterGlossy or Publisher The Dreaded Four Bs of EmployeeCommunication:BridesBabiesBirthdaysBarbequesbetter communication>better better communication>better result BetterCommunicationResults.com result 9. What it is nowFortune 500 companiesEmployee Comms managers Strategic role C level Internal Reputation & Trust Managementbetter communication>better better communication>better result BetterCommunicationResults.com result 10. helping people connect the dots between themselves and the organisationBrad BellaverInternal Comms, Wells Fargo better communication>better better communication>better result BetterCommunicationResults.com result 11. What are the risks of not getting it right? Confusion Sabotage DisharmonyTurnover better communication>better better communication>better result BetterCommunicationResults.com result 12. What Cs used to think We can control the messagebetter communication>better better communication>better result BetterCommunicationResults.com result 13. The realitySocial mediabetter communication>better better communication>better result BetterCommunicationResults.com result 14. better communication>better better communication>better result BetterCommunicationResults.com result 15. What theIts all aboutdisruption and thepeople taking backcontrol of what theypay attention to better communication>better better communication>better result BetterCommunicationResults.com result 16. What are social media?Weblogs:cheap, simple, powerful publishing of opinion and informationWikis:group-edited sites for knowledge storage and managementPodcasts:Radio with adownloadable radio that can be played, paused and rewound rewind buttonIM/Skype:fast collaboration across spaceRSS:really simple syndication allows people to subscribe to social mediabetter communication>better better communication>better result BetterCommunicationResults.com result 17. What are social media 2 Tools that facilitate: Communication Community Engagement Transparency TrustTools that are: Complementary to existing channels Used by savvy social organizationsbetter communication>better better communication>better result BetterCommunicationResults.com result 18. Power to the peoplebetter communication>better better communication>better result BetterCommunicationResults.com result 19. Blog started blogging March 2005 600-700 readers around the world Small audience?better communication>better better communication>better result BetterCommunicationResults.com result 20. PodcastMe: started podcastingMay 2005 Comms Caf started May2006 Among fastest growingpodcasts on corporatecommunication 250-300 listeners aroundthe world. Smallaudience?better communication>better better communication>better result BetterCommunicationResults.com result 21. Whos podcasting?better communication>better better communication>better result BetterCommunicationResults.com result 22. YouTubeHave you? 100mviews perday Google$2.2bnbetter communication>better better communication>better result BetterCommunicationResults.com result 23. Cs think comms is thisInfluencersPotential EmployeesInvestorsEmployees MESSAGES Customers Competitors ProspectsPartnersPress/Analystsbetter communication>better better communication>better result BetterCommunicationResults.com result 24. Comms is really thisInfluencersPotential Employees InvestorsEmployees MESSAGESCustomers CompetitorsProspectsPartnersPress/Analystsbetter communication>better better communication>better result BetterCommunicationResults.com result 25. What does it all mean?Your brand is no stronger thanyour reputation and willincreasingly depend on whatcomes up when you are GoogledAllan Jenkinsbetter communication>better better communication>better result BetterCommunicationResults.com result 26. Social media lets you listenand talk to the people youshould be talking andlistening to.Do you dare?better communication>better better communication>better result BetterCommunicationResults.com result 27. More infoContact me: Read these books: LeeHopkins.net Cluetrain Manifesto LeeHopkins.com An Army of Davids Tel: +61 410 642 052 Glenn Reynolds [email protected] Blogging for Business Holtz & Demopoulos Blog Marketing Jeremy Wright Blog: Understanding the Information Reformation thats changing your world Hugh Hewitt better communication>better better communication>better result BetterCommunicationResults.com result