eMetrics Summit San Francisco 2013

Copyright © 2012 SiteTuners - All Rights Reserved.

Conversion Ninja Toolbox

Tim Ash – CEO

@tim_ash

San Francisco, CA – April 16, 2013

Copyright © 2013, SiteTuners - All Rights Reserved. @tim_ash

• Conversion-focused website blueprints (full redesigns & quick facelifts)

• Landing page test plans & testing strategy development

• Internal optimization team mentoring & training

• More than 1200 clients since 2002

About SiteTuners









Type – In-page Web analytics

Key Features

Mouse heatmaps

Click confetti

Link click overlay

Conversion Applications

Clicking on non-clickable images

Behavior changes based on screen-size & traffic source





Type – In-page Web analytics & user monitoring

Key Features

User session recording & playback (with downloading)

Click heatmaps with adjustable display

Advanced link analytics – hesitation, hover, timing

Advanced form analytics

Mobile experience recording



• How far do people scroll

• Do they reach the bottom of the page

• What form fields are commonly left blank

• Which form fields cause the most delay/confusion

• Which links are hovered over, but not clicked

• User session playback based on business rules





Type – Online Usability Testing

Key Features

Online test setup – specify task to perform on your site

Pre-screened subjects (taught to speak out loud)

Very quick results (start getting feedback within 1 hr)

Get audio/video recording and text transcript


Observe actual problems that uninterested visitors have

Run tests against your benchmark competitor’s sites

Get unexpected ideas for problems/testing


Type – Cross Browser Testing

Key Features

Test different OS, Browser, Application combinations

Pay by the minute for screenshots or live testing


Identify usability issues with different configurations

Find broken or suboptimal site operation

Find distorted spatial relationships





Type – Simulated Visual Attention Tool

Key Features

Creates “attention heatmaps” of Web pages

Works with live and mocked-up designs

No actual page visitors required

Instant results – just upload an image


Identify visual elements that distract from goals

Determine exact amount of emphasis for key elements

Improve a landing page design before you publish it


Before


After


Before


After







BrowserSize.GoogleLabs.com


MockFlow






Kampyle


Loop11

Copyright © 2012, SiteTuners - All Rights Reserved.



2013 - San Francisco – Paris - Chicago – Boston – London – Berlin

Tim

Ash

Tom

Davenport

Michael

Summers

Bryan

Eisenberg

Patrick

Bultema

Jakob

Nielsen

Amy

Africa

BJ

Fogg

Steve

Krug Jared

Spool

Roger

Dooley

Susan

Weinschenk Brian

Massey

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Express Review - Special Offer

• 45 or 90-min interactive review of landing page

• Video transcript recorded via GoToMeeting

• Includes AttentionWizard “attention heatmap” of your page

http://Express-Review.com – Starting at only $699

Mention “EMETRICS” after you order to get $100 off

(order before April 30, 2013)

http://express-review.com/





Q&A and Contact Info

[email protected]

(619) 990-9062 mobile

(619) 223-8020 work PST

twitter @tim_ash

www.linkedin.com/in/timash

facebook.com/tim.ash1

skype tim_ash1

http://sitetuners.com/about/management/tim-ash/

http://landingpageoptimizationbook.com/

Business

eMetrics Summit San Francisco 2013