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Presentation by Jason Stein, Founder & President of Laundry Service, at Shoutlet's Social Marketing Summit Feb. 28, 2013.
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Welcome to Today’s Presentation
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Welcome to Today’s Presentation
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Not SnackableTNT drama button
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Not SnackableTNT drama button
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Channel Fragmentation
Show Facebook/Twitter/Tumblr Shows all types of content (Instagram/Vine/Photos/Gifs
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Welcome to Today’s Presentation
Show Facebook/Twitter/Tumblr Shows all types of content (Instagram/Vine/Photos/Gifs
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One slide for each channel/content type
- Tumblr - animated GIFs/Memes - next step is identifying why things fly through the ecosystem, who the influencers are and other metrics
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Welcome to Today’s Presentation
- Twitter - Vine - Voice - irreverent, tongue-in-cheek voice, (Nets PR, Oreo)
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What’s Happening Now
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What’s Happening Now
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Real-Time Marketing
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Real-Time Marketing
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3) Real-Time Marketing - Idea of command centers around relevant events- Oreo example- Brands amplifying influencers real-time content with promoted retweet
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Welcome to Today’s Presentation