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Emerging LayersTheory behind explosive growth
Yaroslav Smirnov | @stellarnode | facebook.com/yaroslav.smirnov
Scarcity
Friction
Competes with other local musicians
Abundance
Competes with all musicians worldwide
Abstraction
Intel
ASSEMBLY LANGUAGE
§ Friction § AbundanceAbstraction
Microsoft
UNIVERSAL OPERATING
SYSTEM
§ Friction § AbundanceAbstraction
Cisco
§ Friction § AbundanceAbstraction
UNIVERSAL NETWORK
EQUIPMENT
§ Friction § AbundanceAbstraction
PAGERANK
§ Friction § AbundanceAbstraction
SOCIAL GRAPH
Key takeaway
At level i+1 of the stack, the newly valuable resource is that which emerges as scarce out of the transition from scarcity to abstraction to abundance at layer i.
Customer needs and service
Overserved customer is a dangerous one.
Overserviced
Customer ServiceJob-to-be-done
Underserviced
Lower-level needs
Higher-level needs
This is where the magic happens!
AirBnB
Overserviced Underserviced
“But I just need a place to stay”
§ Little competition from incumbents§ It is doable (no significant barriers)
Uber
Overserviced Underserviced
“I just want to get from point A to point B.”95% of the time my car sits idle.
Ask WHY you own a car in the first place
Other examples
Key takeaway
The particular combination of customers overserved at level j while being underserved at level j+1, when it happens, explains how from time to time we see markets where the demand is zero and then all of a sudden a vertical line straight up.
How it all leads to explosive growth
