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#talentbites
EVPS in the Healthcare
Sector
Ashley TappInternal Communications Manager, Bristol-Myers Squibb
@ashley_tapp
#talentbites
..but a great opportunity to differentiate
yourself from the crowd ........and increase your EVPS!
• Develop community relations
• Raise money for charity
• Show your green credentials
Show a little heart...
@ashley_tapp
#talentbites
Case study: BTG plc
@ashley_tapp
• FTSE 250 specialist healthcare business
• Highly ambitious
• Strong leadership
• Typical high-growth stock, similar to many biotechs
• Four acquisitions within 6 years
• Launched several products in the US market
• Strong foundation of values
#talentbites
Case study: BTG at Trekfest (2014)
@ashley_tapp
46 colleagues trekked up to 54 miles to raise money for
Cancer Research UK
#talentbites
Case study: BTG Cycle Challenge (2013)
@ashley_tapp
Colleagues riding 270 miles this weekend to raise money for
Leukaemia & Lymphoma Research
#talentbites
Top tip
@ashley_tapp
“Nobody likes uncertainty but if you trust the captain at the helm it
makes the journey a lot more stressful.”
Lead by example. Change can be good.
#talentbites
Case study: Shire
@ashley_tapp
“To be as brave as the patient
we help”
“We enable people with life
altering conditions to lead
better lives.”
Patient-centric messaging is
highly emotive and engaging
for employees.
#talentbites
Top tip
@ashley_tapp
“We have two ears and one mouth for a reason.”
Remember to actively listen to your employees.
#talentbites
Top tip
@ashley_tapp
“Culture is the widening of the mind and of the spirit.”
Culture is created by every employee.
#talentbites
View more at
talentbites.tumblr.com
#talentbites
