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Poor email deliverability and limited access to email performance data can mean headaches and hidden costs that you just can’t afford. Join us to get been-there-done-that advice from high-volume sending pro, Jack Hogan, CTO of health publisher Lifescript, about what to look for in an email platform and what you should learn to avoid. Learn: • How to increase deliverability and improve email performance • What you could be missing with your current and outdated email platform • What an open source email MTA is really costing you • How to prepare for tomorrow’s email landscape
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Jack Hogan CTO, Lifescript Jose Santa Ana Director of Marketing, Message Systems
Email Woes! The 5 Things You’re Missing with the Wrong Email Platform
September 18, 2014
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A link to the webinar replay will be provided via email following the presentation
Participate in Today’s Discussion… Tweet #emailplatform
Follow us on Twitter @messagesystems @lifescript
Follow us on Linkedin Message Systems Lifescript
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• Lifescript is a leading destination where health consumers connect with trusted experts and peers – to find and share the information they need to live their healthiest, most fulfilling lives each and every day
• Lifescript was the first health website dedicated to women. Today we remain the largest and most visited Women’s Health site
The #1 Website Dedicated to Women’s Health
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Active, Engaged Audience
Scale, Precision Targeting
Trusted, Credible Content
Lifescript At A Glance
• Owned and operated site with a dedicated team of editors and health experts
• Extensive library of condition specific Health Centers
• Multiple email newsletter publications
• 15 Million+ unique visitors each month
• 5 Million+ active user profiles with deep information for optimal targeting
• 1.5 Million+ social followers More than 3 time any other health site
• Send over 500 Million emails per month
• 435 highly developed context and interest profile verticals
• Targeted profile data on over 85 Million subscribers
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What are the five things that can’t be missed in an email platform?
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Manageability
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Manageability
Performance
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Manageability
Performance
Extensibility
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Consistent Costs
Manageability
Performance
Extensibility
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Consistent Costs
Manageability
Performance
Extensibility
Scalability
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How did you address these factors?
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What are your thoughts on the future of email?
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Message Systems: The Leader in Messaging
20%
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Email / Marketing Services Providers
Social Networking
Daily Deals Telco Financial
Services Consumer
Technology Travel &
Hospitality Publishing
& Media Hosting & SaaS
Sampling of Key Customers by Vertical Markets
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The Momentum Digital Messaging Solution
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Thank you!
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