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Online Marketing Groningen
Why Email marketing?
A form of CRMCustomer Identification Customer Retention
Customer Attraction Customer Development
Swift, 2001
Why Email marketing?
Rosales, 2013
Penetration
Reach
Life sp
an
Retu
rn-o
n-in
vestm
ent
Anal
ytics
Engagement
Integration
Promotional
Mobility
Pers
onal
izat
ion
Email marketing campaignof
OMG
Eye catching picture to attract new customers
Social media information (Customer Development)
Results
Increase of 5.7% in visitors from 2015 to 2016
Increase of 11.2% in Email subscriptions from 2015 to 2016
Increase of 13.1% page views of Wadden.nl from 2015 to 2016
@OnlineMarketingGroningen
We hope to associate with you!
@OLM_Groningen
Or send us an e-mail: [email protected]
