Email Marketing Is Not Old News

Email marketing has earned itself a bad name in recent years, predominantly because of

the number of companies who have not approached it correctly. However, if undertaken

properly, email marketing can be one of the most powerful advertising tools a business

can have. While it may be tempting to open an email account and bombard your client

base with newsletters and adverts, there are limitations to what you can do. The best

approach is to place your campaign in the hands of an email marketing service.

Monitor the Results

It is pointless launching an email marketing campaign if you have no way of knowing

whether it is getting through to the right people. Often, companies buy the contact

details of potential clients. However, this data is not always up to date and large numbers

of emails ‘bounce’ back. Using an email marketing service, you are able to keep tabs on

which emails are delivered and which are not. In addition, an email marketing service

will be able to tell you which emails are not getting through because the address no

longer exists or the inbox is full. Information such as this can help you specify your

campaign, so that it only targets people who may become genuine customers.

Save Time and Money

Anyone who has tried the DIY approach to email marketing will know that there is more

to it than just setting up an email account; there is bandwidth to be considered and the

building of an infrastructure to ensure that the emails go out on time and reach their

intended targets. With an email marketing service, these facets come as part of the

package. To allow you to customise your emails, many of these companies include a tool

that allows you to do just that – no matter how limited your technical abilities. In

addition, using an email marketing service means that you do not have to pay for set-up

costs and there is the added bonus of having free technical support in the event that

something does go wrong.

For further information on b2b email marketing please visit us at http://www.dotmailer.co.uk