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Email Marketing For Small Business Owners
By Ankit Modi Online
Small Business Owners Biggest Problems
1. Not Achieving Sales Targets
2. Poor Lead Conversion Ratio
3. Poor ROI On Marketing Expenditure
The Solution - Email Marketing
What is Email Marketing?
● Personally I like the last line, every email sent to a potential or current customer could be considered as email marketing. Which means that if i have a list of say 2000 subscribers, one well drafted email could potentially earn sales within minutes or hours.
● An Email Database is your personal database of potential customers or actual customers and email marketing is sending them emails about your product offers and services. Powerful isn't it?
Interesting Email Marketing Stats
1. 91% of consumers check their email daily (ExactTarget)
2. 74% of consumers prefer to receive commercial communications via email (Merkle)
3. 60% of marketers believe email marketing produces positive ROI (Marketing Sherpa)
4. 66% of consumers have made a purchase online as a result of an email marketing message (Direct Marketing Association)
5. 59% of companies are integrating email and social channels together (eConsultancy)
Create your Free Account Today
1. Now that you know how powerful Email Marketing is, its time to take action towards a new beginning by creating your account with Mailchimp.
2. The best part is that creating an account is absolutely FREE till the first 2000 subscribers which is a great way to test email marketing starting now.
3. Go Visit this link http://bit.ly/emailwithankitol to create your account.
How To Use Emails to Increase Sales?
● Now that we know why email marketing is so important for your small business, ecommerce website, SaaS, local store, etc. the next step is to understand how to actually use email to increase sales.
● The First step is to own a digital assets like a website, blog, social media account that will allow us to capture leads via online forms.
● The Second step is to drive traffic to these digital assets via different Inbound Marketing methods like Search Engine Optimization, Social Media Marketing, Search Engine Marketing, Display Advertising, etc.
● The Final step is to send regular follow up emails, new product updates, offers, blog posts, etc so that they trust your business more.
Connect with Ankit Modi
Twitter - @ankitmodionline
SlideShare - /ankitmodionline
