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Email Marketing For Small
Business Owners
Who hasn’t been the victim of
targeted email marketing,
where someone has sold your
email address and all of a
sudden you’re the lucky
recipient of things like…
“Try this little blue pill!” or “Use
this credit card – you can’t live
without it!”
As a small business owner, you
certainly don’t want to fall into
the same category as these
unwanted messages do: that
category is Spam!
On the other hand, you can run
an effective email marketing
campaign that your customers
will enjoy.
Let’s take a look at what a good
email marketing campaign is,
and why it works so well for
businesses of every size.
What Is Email Marketing?
Email marketing is a method for
telling customers or potential
clients about a product, service,
or combination of the two, that
you have.
It’s a way to give them insight
about what is going on with
your business, and it’s a great
way to build a good working
relationship with them.
This is particularly true if you
have a consumable product or
service.
The fact is, people have a lot on
their minds, and they are
constantly barraged with a
whole host of messages from
every direction.
Failing to communicate with
your customers puts you at risk
of being forgotten.
How Does Email Marketing
Work?
While it is possible for a
business owner to send out
little reminders to a group of
customers on a regular basis,
doing it the old fashioned way is
not the best use of your
valuable time.
Here’s the best way to do it:
1) Come up with a message, or
set of messages.
You might run regular sales or
service specials, or want to
promote a lunch or dinner
special for your restaurant on a
regular basis.
2) Remember, talk to people
like they’re your friends,
because in the end, they are.
Customers can make or break
your business, and you want
them to love you.
Make your message
friendly.
3) Take advantage of an email
autoresponder.
Load your email contacts into
the autoresponder, and get your
message to your customers.
Just like every other aspect of
online marketing for small
businesses, using email
marketing and autoresponders
is something that requires a
certain amount of finesse.
Get together with your online
marketing specialist, and create
a specialized plan that will work
wonders for your business!
Thank you and please
contact us for more
information.