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Email Marketing Content Ideas Tamara Gielen & Kath Pay Email Marke4ng Experts @ Plan to Engage

Email marketing Content Ideas

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Page 1: Email marketing Content Ideas

Email Marketing Content Ideas Tamara  Gielen  &  Kath  Pay  Email  Marke4ng  Experts  @  Plan  to  Engage  

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©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com  

About the authors Tamara  Gielen  and    Kath  Pay  are  the    founders  of    Plan  to  Engage,    a  company  that    provides  consul4ng,  training  and  coaching  services  to  businesses  that  want  to  op4mise  and  increase  conversions  from  their  email  and  social  media  marke4ng  efforts.  

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Contact  us:  Belgium:  +32  477  666  930  UK:  +44  777  153  5182  [email protected]  www.PlanToEngage.com  

Page 3: Email marketing Content Ideas

©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com  

Content  crea4on  is  one  of  the  many  tasks  that  email  marketers  have  to  be  good  at  these  days.  Good  content  means  more  engaged  subscribers,  more  social  sharing  of  your  content  (which  will  aWract  new  subscribers)  and  ul4mately  more  leads  and  customers.    This  list  of  content  ideas  will  help  you  brainstorm  and  develop  content  that  your  target  audience  values  and  acts  upon.  

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Page 4: Email marketing Content Ideas

©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com  

How-to’s and Tips

1.  A  step-­‐by-­‐step  guide  on  how  to  do  something.  

2.  A  short  4p  to  help  your  audience  be  more  successful.  

3.  Common  mistakes  and  pi[alls  and  how  to  overcome  them.  

4.  A  list  of  reasons  why  they  should  do  something.  

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©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com  

3rd Party Content

5.  Refer  to  someone  else’s  ar4cle  and  give  your  opinion  on  the  maWer.  

6.  Feature  the  results  of  industry  research  and  add  your  perspec4ve.  

7.  Links  to  interes4ng  ar4cles  that  you  found  on  the  internet.  

8.  Conference/webinar  takeaways.  

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©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com  

More Content Ideas

9.  Research/Survey  Results  10.   Do’s  and  Don’ts  11.   Industry  Sta4s4cs  &  Benchmarks  12.   Case  studies  13.   Tes4monials  14.   Interviews  with  an  expert  15.   Response  to  a  frequently  asked  ques4on  16.   Product  reviews  

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©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com  

More Content Ideas

10.   De-­‐bunk  common  myths  about  your      industry/product.  

11.   Interview  a  customer.  12.   Pictures  of  a  recent  event.  13.   Run  a  contest.  14.   Ask  your  subscribers  to  provide  content.  15.   Describe  some  prac4cal  uses  for  your          

   product/service.  

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©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com  

Content Formats

• Ar4cle/Blog  Post  • Video/Screencast  • Slideshow  • Infographic  • Cartoon  • List  of  links  • Audio/Podcast  

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Tip:  Most  email  clients  do  not  support  streaming  video,  audio  or  any  other  form  of  rich  media.      For  video’s,  slideshows  and  audio,  we  recommend  using  an  image  with  a  big  play  buWon  and  a  text  link  that  links  to  your  content  on  your  website  or  blog.  

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©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com  

Some Final Thoughts

• Include  a  call-­‐to-­‐ac4on  for  more  informa4on  with  each  content  piece  you  develop.  

• Include  a  teaser  to  the  content  in  the  newsleWer  with  a  link  back  to  your  website/blog  where  they  can  find  the  en4re  ar4cle/blog  post/video…  

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©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com  

Some Final Thoughts

• Don’t  be  afraid  to  re-­‐purpose  content  from  your  blog  or  your  website.  

• Don’t  be  afraid  to  re-­‐use  old  content,  if  it  is  s4ll  relevant.  

• Set  an  editorial  calendar  and  s4ck  to  it.  

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Download 50 Simple but Highly Effective Email Marketing Tips:www.PlanToEngage.me

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©2011  Plan  To  Engage  –  all  rights  reserved  –  www.PlanToEngage.com  

How we can help you: •  Email  Campaign  Cri4que  •  Over-­‐the-­‐Phone  Consulta4on  •  Email  Marke4ng  Strategy  &  Planning  

•  Email  Marke4ng  Health  Checks  •  Email  Design  &  Coding  •  Email  Campaign  Management  •  Inbox  Deliverability  Support  •  Email  Vendor  Selec4on  •  Response  Op4misa4on  •  Email  Marke4ng  Workshop  •  Social  Media  Workshop  •  Beginner  &  Advanced  Training  Courses  

•  ...  

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Contact  us  today!    

Belgium:    +32  477  666  930  

 UK:    

+44  777  153  5182    

hello  @  plantoengage.com