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Email Marketing Content Ideas Tamara Gielen & Kath Pay Email Marke4ng Experts @ Plan to Engage
©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com
About the authors Tamara Gielen and Kath Pay are the founders of Plan to Engage, a company that provides consul4ng, training and coaching services to businesses that want to op4mise and increase conversions from their email and social media marke4ng efforts.
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Contact us: Belgium: +32 477 666 930 UK: +44 777 153 5182 [email protected] www.PlanToEngage.com
©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com
Content crea4on is one of the many tasks that email marketers have to be good at these days. Good content means more engaged subscribers, more social sharing of your content (which will aWract new subscribers) and ul4mately more leads and customers. This list of content ideas will help you brainstorm and develop content that your target audience values and acts upon.
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©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com
How-to’s and Tips
1. A step-‐by-‐step guide on how to do something.
2. A short 4p to help your audience be more successful.
3. Common mistakes and pi[alls and how to overcome them.
4. A list of reasons why they should do something.
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©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com
3rd Party Content
5. Refer to someone else’s ar4cle and give your opinion on the maWer.
6. Feature the results of industry research and add your perspec4ve.
7. Links to interes4ng ar4cles that you found on the internet.
8. Conference/webinar takeaways.
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©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com
More Content Ideas
9. Research/Survey Results 10. Do’s and Don’ts 11. Industry Sta4s4cs & Benchmarks 12. Case studies 13. Tes4monials 14. Interviews with an expert 15. Response to a frequently asked ques4on 16. Product reviews
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©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com
More Content Ideas
10. De-‐bunk common myths about your industry/product.
11. Interview a customer. 12. Pictures of a recent event. 13. Run a contest. 14. Ask your subscribers to provide content. 15. Describe some prac4cal uses for your
product/service.
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©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com
Content Formats
• Ar4cle/Blog Post • Video/Screencast • Slideshow • Infographic • Cartoon • List of links • Audio/Podcast
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Tip: Most email clients do not support streaming video, audio or any other form of rich media. For video’s, slideshows and audio, we recommend using an image with a big play buWon and a text link that links to your content on your website or blog.
©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com
Some Final Thoughts
• Include a call-‐to-‐ac4on for more informa4on with each content piece you develop.
• Include a teaser to the content in the newsleWer with a link back to your website/blog where they can find the en4re ar4cle/blog post/video…
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©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com
Some Final Thoughts
• Don’t be afraid to re-‐purpose content from your blog or your website.
• Don’t be afraid to re-‐use old content, if it is s4ll relevant.
• Set an editorial calendar and s4ck to it.
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Download 50 Simple but Highly Effective Email Marketing Tips:www.PlanToEngage.me
©2011 Plan To Engage – all rights reserved – www.PlanToEngage.com
How we can help you: • Email Campaign Cri4que • Over-‐the-‐Phone Consulta4on • Email Marke4ng Strategy & Planning
• Email Marke4ng Health Checks • Email Design & Coding • Email Campaign Management • Inbox Deliverability Support • Email Vendor Selec4on • Response Op4misa4on • Email Marke4ng Workshop • Social Media Workshop • Beginner & Advanced Training Courses
• ...
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Contact us today!
Belgium: +32 477 666 930
UK:
+44 777 153 5182
hello @ plantoengage.com