Email Branding

Notes to Resellers:

Brand your daily business email |

Profile

DATAHOUSE is a Regional ICT company

registered in 2006 under Tanzania Company

Act, 2002. Specializing in ICT solutions and

Consultation

2


Our Product

• Electronic Document Management System

• Workflows

• Automatic Data Processing Technologies

• RFID File & Assets Tracking Systems

• Movable shelves

• SaaS (Cloud Computing)Services Such as

i. Google Apps ( Gmail for Bus, Shared Calendar, Docs…..

ii. Email Branding

iii. Email Encryption

iv. Email Protection and Continuity

v. Email Archiving

3


Some of Our Clients

4


Email Branding

EMAIL BRANDING

5

Brand Your

Daily

Business

Email

Brand your daily business email | 7

A bit about business email

85%

of all business communications

are by email

the number

of emails an

average business

person sends

out annually

the average

open rate the average

campaign

click through rate

Utilise the valuable real estate in something you

already own… your everyday business emails

Channel Reach Impressions Engagement

15k 99%+ 9%+


What is ClearFormat?

Turn This

Business email branding

tool:

• Interactive website

navigation

• Targeted promotional

banners

• Unified email

signatures &

corporate branding.

• Disclaimers for

compliance


What is ClearFormat

Into This


What it can do for your

business Brand Enhancement

– Provides a consistent & professional look across your organisation

– Strengthens relationships & encourages trust

– Builds awareness and improves corporate visibility

Powerful Marketing Tool – Messaging is highly targeted and is managed by you, in real time

– Different departments can have different messaging included in

their emails ensuring the right message is reaching the right

organisation

– All activity/clicks are measurable through the online dashboard

enabling a refined marketing approach and the ability to report

on ROI

Generate Revenue – Messaging provided through official business email provides instant

credibility (remember that 99% open rate?)

– Creative email branding triggers immediate action: sales, downloads,

inquiries, registrations, etc.

– Clear and highly targeted messaging drives inbound traffic to

corporate websites & social media platforms ready for you to convert

Generate

up to 10%

additional

traffic to your

corporate

website

using

ClearFormat


Enhance Your Brand

Communicate your company branding and create a

standard, organisation wide, email signature


Include targeted marketing

Bring the power of your website to your business email

Incorporate highly targeted messaging with clear Calls to Action


And a generate revenue

Generate revenue by allowing customers to book/order

products/service directly from your email communication


It’s also mobile

ClearFormat is fully functional

across all mobile devices


Examples


How it works


Reporting & ROI

•Detailed analysis

•Bespoke reporting


Reporting & ROI



•Easy user management


Reporting & ROI




•Ability to assign

different departments,

different targeted

branding


Reporting & ROI






different targeted

branding

•Bespoke template

creation


Reporting & ROI






different targeted

branding

•Bespoke template

creation

•Easy signature

management


Reporting & ROI






different targeted

branding

•Bespoke template

creation

•Easy signature

management

•Banners can be

uploaded quickly and

easily


Security & Control

Spam Avoidance

• Templates regularly checked against leading IP and heuristics databases

• Sample emails regularly “flow tested” against email clients

“Clear-Flow” Technology

• Ensures the highest levels of security for your data

• ClearFormat servers only ever see the email HEADER and never the BODY of the text

Audited &

Authenticated

All actions conducted across the ClearFormat servers are audited and

authenticated (via SSL) – thus ensuring the highest levels of security and, in the event required, the ability to track and trace (who did what, where and when)

Delegated

Authority Rights and Hierarchy

Users across different departments can be allocated separate access control

to the components of the system – enabling self-management and ease of change, as required

Full LDAP integration

LDAP integration means that should your systems employ full AD functionality,

then ClearFormat can integrate and update seamlessly with your network, thus ensuring minimal operational overhead and the future-proofing of the solution

Self-Managed The console functionality enables delegated users to upload and revise

branding and email designs at will without the requirement to contact ClearFormat for a change request

24/7/365 Being a global organisation ClearFormat operates a 24/7/365 support facility


ClearFormat Clients


What our clients are saying

“Our mobile sales force now have the ability to send branded emails directly from their handset

devices, without having to manually set this up as it is now all centralized. Normally

it would take us a while to do this, but with ClearFormat this can be done in a matter of hours”

Barry Brown – Design Manager (Aurora Hotels)

“ClearFormat has allowed us to provide consistent and professional e-mail branding solution to the business. Operationally it has allowed departmental branding and the ability to track this in order to get the department’s message through whether it has been for accounts to announce direct debit

offers or marketing announcing new services and green issues. From an IT perspective it has done this all without drawing on the technical abilities of an already busy department”

Paul Caney - IT Manager (Addison Lee)

“Our email signature with clearformat is an excellent acquisition that has reduced business costs, improved services and enhanced our brand. Grove Groups fantastic support and constant

feedback, their service management processes are indeed best practices.” We are exceedingly pleased with the results and the impact clearformat has on our business.“

Felix Director of IT (AIICO Insurance)

“All of our staff have now become brand ambassadors, allowing us to increase the reach of SAT’s

marketing messages and campaigns by interlinking this with our email, which we already use on a

daily basis.”

Anir Bidesi – Head of Information Systems (SA Tourism)


How to promote your business & generate

sales

Experience has taught us….

• Clean, clear and concise branding is always more effective than overly cluttered designs

• Utilise all the information you have available (i.e. through click

reports etc) as this will show you the, often very surprising, results

• Include easy to use website navigation that directs users to your key website pages – and make those pages relevant


In Conclusion

Does your brand shine at all client touchpoints?

• 85% of corporate communication is still done via email

• Turn every employee into a Brand Ambassador & Sales person

• Email branding enhances your corporate brand and company

offering with every email you send

Can you afford to not have your emails branded?


Contacts

28

Our Contacts

Please Contact Us Today To Get Started Datahouse (T) Ltd

Samora Avenue/ Morogoro Road PPF House, 5th Floor

[email protected] 0655176976

+255222136575 www.datahousetza.com

mailto:[email protected]

http://www.datahousetza.com/