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ENABLING CIRCULARITY IN THE AMERICAN ECONOMY Challenges & Opportunities Brendon Steele October 24, 2013

Ellen MacArthur Foundation Amsterdam presentation - 24 oct 2013

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Page 1: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013

ENABLING CIRCULARITY IN THE AMERICAN ECONOMY

Challenges & Opportunities

Brendon Steele October 24, 2013

Page 2: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013
Page 3: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013
Page 4: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013
Page 5: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013
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Sharing Economy = f (Density, Technology)

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"I  honestly  believe  there  will  be  a  structural  compe66ve  advantage  for  the  US  with  their  shale  gas.  But  the  circular  economy  is  something  that  could  be  a  big  advantage  here.  We  have  to  find  ways  to  stay  compe66ve,  and,  if  we  can't  find  it  through  energy,  the  circular  economy  is  one  way  to  go."

-­‐  Stef  Kranendijk,  Desso

Page 15: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013
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Campaigns

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Coal: Lawsuits

Oil Sands: Disruption

Nat Gas/Fracking: Regulate + Disrupt

2010+ 2011+ 2012+ 2014+

Petroleum: Beyond Oil

Brune & Bloomberg Bill McKibben Mark Ruffalo

LACK OF US FEDERAL CLIMATE POLICY

Causes of Rising Activism

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Internalize Externalities

Page 20: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013

What we do

STAKEHOLDER ENGAGEMENT that builds bridges between corporations and activists

Four major issues areas:

Energy & Climate

Materials Stewardship

Water & Agriculture

Technology & Empowerment

Page 21: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013
Page 22: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013

Internalize Externalities

Page 23: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013

Internalize Externalities

Page 24: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013

Coal: Lawsuits

Oil Sands: Disruption

Nat Gas/Fracking: Regulate + Disrupt

2010+ 2011+ 2012+ 2014+

Petroleum: Beyond Oil

Brune & Bloomberg Bill McKibben Mark Ruffalo

LACK OF US FEDERAL CLIMATE POLICY

Causes of Rising Activism

Page 25: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013

Dysfunction in DC

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Carbon Price Policies ���in North America

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Source:  http://productstewardship.us/displaycommon.cfm?an=1&subarticlenbr=280

Page 29: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013

Federalism

States  (and  Canadian  Provinces)  are  the  “Laboratories  of  Democracy”

“As  California  goes,  so  goes  the  na6on”

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Subsidies

Page 32: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013

Time

Cost

Circular  Economy

Linear  Economy

Technology Sharing Economy Good Public Policy Global Reverse Networks Pure Materials Flows Infrastructure Education

Resource Scarcity Supply Chain Disruption

Bad Public Policy

Cost  Barrier Energy  Barrier

Cost  Savings

Catalyst

Energy  Savings

Products

Reactants

Innova6on

Page 33: Ellen MacArthur Foundation   Amsterdam presentation - 24 oct 2013

     Thank  You  For  Your  Time

www.future500.org

+1.800.655.2020

Brendon  Steele  Senior  Manager  of  Stakeholder  Engagement

Future  500 +1.925.437.8572

[email protected]