Electronic Payment Systems in Russia

Public Opinion Survey, February - March 2012

Research commissioned by Yandex.Money

Research Outline

Russia 800k+

• Overall population size – 14,1million.

Telephone Survey

• CATI

Sampling

• Representing the 18-45 age range

3500 interviews

• Including 1,800 in Moscow

Timeframe

• 17 February – 14 March 2012

Conducted by

• TNS Russia

2

E-money Market

12.3 million Russians in the 18-45 age range and living in cities of over

800,000 people are aware of this payment method

3.9 million people in the 18-45 age range make an E-money payment at least once a year, or 27% of those living in cities of 800,000 people or more

Yandex.Money is the most well known and widely used E-wallet system*

1

2

3

3

* According to research conducted by “TNC MITS” in February-March 2012, Yandex.Money is the most well known and widely used E-money system.

Awareness and use of modern payment methods In percentage terms, amongst 18-45 year-olds living in cities in the Russian Federation of no less than 800,000 people.

Awareness 85% 88% 78% 93% 79%

Use (at least 1 payment per

year) 35% 27% 17% 78% 22%

Bank Cards E-money Internet Banking

Offline terminals

SMS payments

4

E-money: Key Demographics Young, active, modern, younger than 35

Men

People younger than 35 years of age

Managers and Professionals

Students

Internet early-adopters

5

Demographic breakdown of E-money users

Age and Gender

19%

26%

19%

11%

15%

12%

0%

М 18-24

М 25-34

M 35-45

F 18-24

F 25-34

F 35-45

Affinity Index

168

129

99

93

73

63

М 18-24

М 25-34

М 35-45

F 25-35

F 35-45

F 18-24

The Affinity Index shows the extent to which the use of E-money in the demographic highlighted is higher or lower than in the 18-45 age range as a whole. Where the rates of use match, the Affinity Index = 100. 6

E-money users: Occupation Types Amongst E-money users in the 18-45 age range, living in cities in the Russian Federation of no less than 800,000 people.

Occupation

25%

33%

14%

7%

8%

6%

7%

Managers

Professionals

Office workers

General workers

Students

Homemakers

Other unemployed

Affinity Index

139

113

92

50

115

59

94

Managers

Professionals

Students

Office workers

General workers

Homemakers

Other unemployed

The Affinity Index shows the extent to which the use of E-money in the demographic highlighted is higher or lower than in the 18-45 age range as a whole. Where the rates of use match, the Affinity Index = 100. 7

What E-money is used for Amongst E-money users in the 18-45 age range, living in cities in the Russian Federation of no less than 800,000 people.

56%

47%

42%

28%

27%

24%

20%

20%

18%

15%

13%

12%

8%

Mobile telephone services

Internet service providers

Internet purchases

Transfers from one wallet to another

Payment of communal service charges

Plane and train tickets

Topping up balance on social networking sites

Topping up online gaming accounts

Concert and exhibition tickets

Clearing credit owed to banks

Films, books, online music

Fines and taxes

Library and archive subscriptions

8

Knowledge of E-money services Calculated in millions of people and in percentage terms for those in the 18-45 age range, living in Russian Federation cities of no less than 800,000 people.

27%

35%

46%

65%

78%

PayPal

QIWI Кошелек

Money@Mail.ru

WebMoney

Yandex.Money

9

11,0 mln

6,5 mln

4,9 mln

3,7 mln

9,2 mln

Use of E-money services: 1+ payment every 6 months Calculated in millions of people and in percentage terms for those in the 18-45 age range, living in Russian Federation cities of no less than 800,000 people.

15%

10%

10%

6%

2%

Yandex.Money

Qiwi Wallet

WebMoney

PayPal

Money@Mail.ru

10

2,1 mln

1,4 mln

1,5 mln

0,3 mln

0,8 mln