23
It’s where we belong, guys! aei

Electronic Marketing & The Global Distribution Network

Embed Size (px)

DESCRIPTION

"Electronic Marketing & The Global Distribution Network - Identifying Pesonas". AEI-UM Group Presentation by Amirul HM & Group in 2009

Citation preview

Page 1: Electronic Marketing & The Global Distribution Network

It’s where we belong, guys!aei

Page 2: Electronic Marketing & The Global Distribution Network

Our Team

Amirul Haji MOHAMAD, QGC080001

Siew Bee CHEW, QGC080005

Sameer KUMAR, QGA080005

Page 3: Electronic Marketing & The Global Distribution Network

Steps1

Rich picture

Conceptual model

Reasoning &Action

Final Outcome

Page 4: Electronic Marketing & The Global Distribution Network

Rich Picture2

Rich pictureAEI has been admitting students from 2003 onwards. Over 149 students have graduated from AEI so far. These Alumni are working in different parts of the world and some have started their own companies. AEI runs 4 courses in the areas of Information management, SME, ASEAN studies and Regional Integration. Only from 2007-08 session all the four courses have been running together. Dr. Roziah Omar and Dr. Jariah ( AEI Directors) are carrying out AEIs mission to be a premier Institution in Asia and Europe relations. Presently AEI doesn't have an Alumni Association. Alumni do not contribute on AEI projects All information to Alumni is conveyed through emails. Only few alumni are in touch with AEI on regular basis.

The prospective students get official information about the courses. There is no mechanism available for the prospective students to know the quality of education being provided and the career opportunities available after the completion of course. The existing students interact with one another through general social networking sites like Facebook and Yahoogroups.

Lecturers interact with students mostly through direct contact or emails.

AEI is looking to improve its student strength and also further improve its quality of education.

Page 5: Electronic Marketing & The Global Distribution Network

Houz the course quality?

Need to have my students in touch once I finish the course here, yeh?

Where’s the photos we took last night ??

Want to recruit guys from AEI

NO SOCIAL SOFTWARE SYSTEM

Rich Picture2

Rich picture

Page 6: Electronic Marketing & The Global Distribution Network

Conceptual Model3

Sub-systems

Julia/Thev

Students Dr. Illya/Dr. Rene

Faculty

A/B/C

Prospective Students

Dr. Roziah/Dr. Jariah

AEI Directors

Nurul/Vivien

Alumni

Page 7: Electronic Marketing & The Global Distribution Network

Faculty needs to interface

with students

Reasoning 3Sub-systems

Page 8: Electronic Marketing & The Global Distribution Network

Reasoning 3Sub-systems

Dr. Illya/Dr. Rene

Faculty

• Faculty need to interact with current students in order to handover learning material

• Have light chat with students, staff and alumni

• Their way to interactively remain in touch with all AEI contacts after their teaching visit

• Reinforce credentials

Page 9: Electronic Marketing & The Global Distribution Network

I would like to remain in touch with my Alma

mater

Reasoning 3Sub-systems

Page 10: Electronic Marketing & The Global Distribution Network

Reasoning 3Sub-systems • Talk and Speech – raise curiosity, good

speakers or good topics• Interest to network with my ex-

classmates• Curiosity or the events or news• Look for business opportunities• Look for students who have talent and

potential and could be hired• Expand or penetrate new market for

business

Nurul/Vivien

Alumni

Page 11: Electronic Marketing & The Global Distribution Network

Students need training

material in time

Reasoning 3Sub-systems

Page 12: Electronic Marketing & The Global Distribution Network

Reasoning 3Sub-systems • Chatting with colleagues

• Job opportunities• E-learning• Obtain information – conducting a

survey,etc.• Programs being conducted by AEI and

seeing official posting

Julia/Thev

Students

Page 13: Electronic Marketing & The Global Distribution Network

How do I provide better

quality training?

Reasoning 3Sub-systems

Page 14: Electronic Marketing & The Global Distribution Network

Reasoning 3Sub-systems • General temper and mood of its

existing students. • Raise funding for student activities• Sponsorship• Ensuring that AEI students remain in

touch after they graduate• Market AEI program or raise

reputation of AEI primarily in Asia and Europe.

Dr. Roziah Omar/ Dr.

JariahAEI

Directors

Page 15: Electronic Marketing & The Global Distribution Network

How do I contact an Alumni or current

student of AEI?

Reasoning 3Sub-systems

Page 16: Electronic Marketing & The Global Distribution Network

Reasoning 3Sub-systems

A/B/CProspective

Students

• Feedback of the current and the alumni

• General information about accommodation, exchange rate, food, culture, bank details, etc.

Page 17: Electronic Marketing & The Global Distribution Network

Students Faculty

Prospective Students

AEI Directors

Alumni

For delivering lesson material, General interactions

Prospective student needing feedback on course

Prospective student needing feedback on course Prospective students taking interest in the course, their general queries

Funding and sponsorships,

internships and

jobs for students

References, etc.

General feel of student’s course satisfaction

Busi

ness

pro

posa

ls, g

ener

al id

ea s

harin

g

Job opportunities, advice

Look for talent

Reasoning 3

Process flow between the various sub-systems

Page 18: Electronic Marketing & The Global Distribution Network

AEI

• Improved quality of education. • Clear understanding of what is going on in AEI and what people are

talking about it• Connection with Alumni that can help both AEI (sponsorship) and its

students (job, internships) • Interest from would-be students on courses offered by AEI

Current Students •Chatting with fellow students and alumni with regards to current issues, technology, politics•Networking with alumni and faculty

Prospective Students •Frank feedback from current students and alumni•Foreign students can get local information on accommodation, food,culture,etc

Alumni •Great way to remain in touch with the Alma mater !

Lecturers •Networking with Alumni•New Assignment Opportunities

Reasoning3

Page 19: Electronic Marketing & The Global Distribution Network

Outcome(example)4

Advertisements to monetize website

Simple dashboard

Page 20: Electronic Marketing & The Global Distribution Network

Outcome(example)4

Page 21: Electronic Marketing & The Global Distribution Network

Profs can load learning material

here

Chat can be exciting !

Outcome(example)4

Page 22: Electronic Marketing & The Global Distribution Network

How do we make AEIOO financially independent?

How to prevent indecent language and polarized comments?

How to make the site more engaging?

How to popularize the site?

Points to ponder

Page 23: Electronic Marketing & The Global Distribution Network

Thank you !