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"Electronic Marketing & The Global Distribution Network - Identifying Pesonas". AEI-UM Group Presentation by Amirul HM & Group in 2009
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It’s where we belong, guys!aei
Our Team
Amirul Haji MOHAMAD, QGC080001
Siew Bee CHEW, QGC080005
Sameer KUMAR, QGA080005
Steps1
Rich picture
Conceptual model
Reasoning &Action
Final Outcome
Rich Picture2
Rich pictureAEI has been admitting students from 2003 onwards. Over 149 students have graduated from AEI so far. These Alumni are working in different parts of the world and some have started their own companies. AEI runs 4 courses in the areas of Information management, SME, ASEAN studies and Regional Integration. Only from 2007-08 session all the four courses have been running together. Dr. Roziah Omar and Dr. Jariah ( AEI Directors) are carrying out AEIs mission to be a premier Institution in Asia and Europe relations. Presently AEI doesn't have an Alumni Association. Alumni do not contribute on AEI projects All information to Alumni is conveyed through emails. Only few alumni are in touch with AEI on regular basis.
The prospective students get official information about the courses. There is no mechanism available for the prospective students to know the quality of education being provided and the career opportunities available after the completion of course. The existing students interact with one another through general social networking sites like Facebook and Yahoogroups.
Lecturers interact with students mostly through direct contact or emails.
AEI is looking to improve its student strength and also further improve its quality of education.
Houz the course quality?
Need to have my students in touch once I finish the course here, yeh?
Where’s the photos we took last night ??
Want to recruit guys from AEI
NO SOCIAL SOFTWARE SYSTEM
Rich Picture2
Rich picture
Conceptual Model3
Sub-systems
Julia/Thev
Students Dr. Illya/Dr. Rene
Faculty
A/B/C
Prospective Students
Dr. Roziah/Dr. Jariah
AEI Directors
Nurul/Vivien
Alumni
Faculty needs to interface
with students
Reasoning 3Sub-systems
Reasoning 3Sub-systems
Dr. Illya/Dr. Rene
Faculty
• Faculty need to interact with current students in order to handover learning material
• Have light chat with students, staff and alumni
• Their way to interactively remain in touch with all AEI contacts after their teaching visit
• Reinforce credentials
I would like to remain in touch with my Alma
mater
Reasoning 3Sub-systems
Reasoning 3Sub-systems • Talk and Speech – raise curiosity, good
speakers or good topics• Interest to network with my ex-
classmates• Curiosity or the events or news• Look for business opportunities• Look for students who have talent and
potential and could be hired• Expand or penetrate new market for
business
Nurul/Vivien
Alumni
Students need training
material in time
Reasoning 3Sub-systems
Reasoning 3Sub-systems • Chatting with colleagues
• Job opportunities• E-learning• Obtain information – conducting a
survey,etc.• Programs being conducted by AEI and
seeing official posting
Julia/Thev
Students
How do I provide better
quality training?
Reasoning 3Sub-systems
Reasoning 3Sub-systems • General temper and mood of its
existing students. • Raise funding for student activities• Sponsorship• Ensuring that AEI students remain in
touch after they graduate• Market AEI program or raise
reputation of AEI primarily in Asia and Europe.
Dr. Roziah Omar/ Dr.
JariahAEI
Directors
How do I contact an Alumni or current
student of AEI?
Reasoning 3Sub-systems
Reasoning 3Sub-systems
A/B/CProspective
Students
• Feedback of the current and the alumni
• General information about accommodation, exchange rate, food, culture, bank details, etc.
Students Faculty
Prospective Students
AEI Directors
Alumni
For delivering lesson material, General interactions
Prospective student needing feedback on course
Prospective student needing feedback on course Prospective students taking interest in the course, their general queries
Funding and sponsorships,
internships and
jobs for students
References, etc.
General feel of student’s course satisfaction
Busi
ness
pro
posa
ls, g
ener
al id
ea s
harin
g
Job opportunities, advice
Look for talent
Reasoning 3
Process flow between the various sub-systems
AEI
• Improved quality of education. • Clear understanding of what is going on in AEI and what people are
talking about it• Connection with Alumni that can help both AEI (sponsorship) and its
students (job, internships) • Interest from would-be students on courses offered by AEI
Current Students •Chatting with fellow students and alumni with regards to current issues, technology, politics•Networking with alumni and faculty
Prospective Students •Frank feedback from current students and alumni•Foreign students can get local information on accommodation, food,culture,etc
Alumni •Great way to remain in touch with the Alma mater !
Lecturers •Networking with Alumni•New Assignment Opportunities
Reasoning3
Outcome(example)4
Advertisements to monetize website
Simple dashboard
Outcome(example)4
Profs can load learning material
here
Chat can be exciting !
Outcome(example)4
How do we make AEIOO financially independent?
How to prevent indecent language and polarized comments?
How to make the site more engaging?
How to popularize the site?
Points to ponder
Thank you !