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The media play a crucial responsibility in the good operation of a democracy. Discussion of the media's purposes contained by electoral circumstances, often focuses on their "overseer" role. Through unregulated examination and discussion of the achievements and catastrophes of candidates, governments, and electoral management bodies, the media can enlighten the public on how effectively they have performed and help to hold them to account. Here we point out some crucial roles of media at election times.
Media act as a platform for the political parties and candidates to exchange their message to the voters.
Media can also act as a platform for the public to communicate their concerns, opinions, and needs, to the parties or candidates.
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