8 Common Online

Marketing Mistakes

Made By

Home Improvement

Contractors

Customers are using computers and mobile devices to shop for

products and services.

How can you reach them without having a web

presence?

Neglecting Online Marketing Entirely

Image Credit: Silver Tusk via Flickr

When your entire online presence is through business listings, lead generation and review sites, the money you spend goes towards

promoting someone else’s brand.

Shouldn’t it be spent building your own website and company’s brand

instead?

Not having a website of their own.

Learn More: Why a Contractor Needs a Great Website

Verified, correct, and optimized local listings are among the

contractor’s most important online assets – second only to

their own website.

Can your business be found by people searching in your service

area?

Neglecting Local Listings

Not Monitoring Online Reviews and Conversation

No matter how big or small the company is, someone, at some point will talk about it. Wouldn’t you like

to know when that happens?

Monitor reviews, respond to complaints quickly, and be proactive building a good online reputation for

the company with help from your happy customers .

Learn More: How a Contractor Builds a Positive Online Reputation

Not Being Social

Even if you don’t get a lot of leads from Social Media, it is a good idea to keep business pages in some of the most popular social networks to open

a channel of communication with existing customers and prospects.

Learn More: Social Media can Get You More Referrals

Your customers are spending a lot of time in social platforms these days, and they expect to find you

there as well.

Relinquishing control of online properties to untrained, unskilled or untrusted professionals

What happens to your local listings, social media profiles, and website when the business relationship you have with

the person or company currently controlling them is terminated?

Make sure you or someone you trust always share control of your online properties with anyone in charge of maintaining them.

If you don’t know which one of your marketing efforts is bringing you the more leads and best R.O.I, you might be spending your market budget on

the wrong things.

Smart marketing spending starts with accurate lead tracking.

Not tracking leads by source.

Learn More: The Importance of Tracking Leads for Contractors

Not having a good system to maximize conversion of leads into appointments

Learn More: Improving How You Answer the First Call Will Increase Your Revenue 10-15%

If customers are calling in, the leads are exclusive and qualified, but you are still unable to set them

into appointments, the problem might be with your lead intake process.

Who is answering the phones? Are they trained to maximize every opportunity?