INTRODUCING EDWARD HOWARDA public relations industry leader in every regard …

… but, let’s start with a few basic facts

February 2009

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WHO WE ARE

Well-established – founded in 1925, Edward Howard is the nation’s

longest-established independent public relations firm

100% employee owned – from switchboard to CEO; deeply-entrenched ownership mentality

Mid-sized & independent – $4.4 million in annual fee

revenue; no conflicts from parent or sister organizations

Relationships that last – average staff tenure is 9+ years with EH; some clients date back 35+ years

Long-tenured agency leadership – our 5-member executive team has 80+ years of working together

& 120+ years of marketing / PR experience

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WHERE WE WORK

Regional powerhouse – headquartered in Cleveland with wholly owned offices in Columbus & Dayton, our work extends throughout the nation, & occasionally, throughout the world

Extensive reach – shared-equity in Pinnacle Worldwide, one of the world’s leading public relations organizations,

with 1500+ PR professionals and 60+ offices. North American locations include (among others):

-New York -Boston -Houston-Los Angeles -Philadelphia -Seattle-Chicago -Minneapolis -Portland-Atlanta -Washington DC -Charleston-Miami -San Francisco -Denver-Toronto -Albuquerque -St. Louis

Large enough to get the job done, small enough to care!

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HOW WE HELP CLIENTSLeveraging the power of

communication – to achieve business goals

Sweet spot – sophisticated solutions to complex problems and unique opportunities

Mission – to be your indispensable communications

partner, helping you promote and defend your interests,

products and reputation

Vision – to be the best at what you value most

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CORE COMPENCIES

Public Relations

Traditional & Interactive Media Relations

Marketing Communications

Social Media & Online Communications

Media Training

Corporate Communications

Crisis Communications

Public / Government Affairs

Investor Relations

Environmental Communications

Traditional & Online Creative Services

44% Marketing Communications, Consumer Products and Retailing

38% Investor Relations & Corp. Communications

18% Government & Community Relations

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WHAT THE INDUSTRY SAYS

AWARD

WINNING

‘22 Silver Anvils

(Oscars of

PR) ... more

than any other

Ohio PR

firm’

ACCOMPLISHED

PROS

‘More APRs

per capita

than any agency

of any size

in the U.S.’

LEADING

REPUTATION

‘Most highly

regarded

PR firm

in the

state of Ohio’

GREAT PLACE

TO WORK

Named in

nation’s

‘Top 10

PR Agencies

to Work For’

COMMUNITY

LEADERS

‘#1 PR Firm

in U.S. for

Pro Bono

Charitable

Support’

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WHAT CLIENTS SAY

“… you adopted our mission & became ambassadors for our brand … a top notch PR/communications firm.”

“.. EH is in-tune to emerging consumer trends … your insightful, creative recommendations netted great results with editors.”

“…you reached out with a great opportunity ... the result is a fantastic piece that hit on all key messages.”

“…a major strength is how well creative & writers work in tandem to generate strong ideas … you’ve become totally immersed in our business.”

“… nothing short of brilliant … we couldn’t have achieved these results had we used our money only on advertising.”

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WHAT CLIENTS SAY

“… we were pleased with your strategies to develop and launch our new brand identity and logo. Your work helped reposition us, reflecting transformations in our business.”

“.. thanks for the quick, quality, thorough work on the Florida Medicaid crisis over the holidays. We really appreciate how you can jump on anything with just about zero ramp up time.”

“…thank you for your hard work on President Obama’s visit. Your game plan, responsiveness & advice provided us maximum exposure made the occasion memorable.

“…your perspective and support were invaluable as we navigated controversies. Thank you for being here.”

“… your team did an awesome job. Everything exceeded my wildest dreams.”

HOW WE WORKWe balance disciplined, structured approaches with flexibility and creativity

Our goals? Measurable results and satisfied clients

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FULCRUM: OUR MODEL FOR STRATEGIC PLANNING

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METRICS: HOW WE MEASURE IMPACT

METRICS ARE MATCHED TO YOUR UNIQUE NEEDS

Pre & post perception surveys

Media impressions and ROI

Quality of media secured

Ad value / PR value

Message analysis

Achievement of objectives

Analyst recommendations

Social media reach

Program participation

Event attendees

Ambassador recruitment

Website / microsite visitation, click-throughs, time spent

Customer testimonials

Influential testimonials

Retailer / partner engagement

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900+ million Kidde media impressions Triple-digit sales gain

Enhanced legislation / saved lives

Regained shelf space Restored Rubbermaid recognition

2,500+ consumer expert placements

$1 million of Genie news coverage

(on $100K budget) Thousands of dealer sales leads

99% Fire-Dex brand endorsement 20,000+ online photo/video posts

Record product trial among fire-fighters

WE DELIVER MEASURABLE RESULTS

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HOW WE CUSTOM-BUILD YOUR TEAM

Client-centric Account Staffing

Each client’s work is overseen by a member of our Operating Committee (our senior-most owners & counselors)

Account teams are built around each client’s unique needs rather than staffing through internal departmental lines

We build teams including counselors with situation-specific & industry-specific expertise, as well as an appropriate level of senior and junior levels

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HOW WE WORK WITH CLIENTS

Quarterly ‘Report Cards’

Recommended for building & maintaining healthy, productive agency / client relationships

Open, frank 3-way assessment

Review & measure ongoing expectations & results

Adjust & refine as needed

ABOUT OUR EXPERIENCEHonored to work with some of the largest, best-known organizations in the world … … as well as with small, intriguing start-ups

Intentionally diverse in industries served … … you benefit from expertise derived from a wide range of sources

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CONSUMER BRANDS

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RETAILING

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CONSUMER BRANDSTECHNOLOGY / TELECOM

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INDUSTRIAL / MANUFACTURING

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FINANCIAL SERVICES

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HEALTH CARE

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ENTERTAINMENT / TRAVEL

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EDUCATION

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CONSUMER BRANDSASSOCIATIONS / ORGANIZATIONS

STEELWINDOWINSTITUTE

Lead Paint

Communications

MORE ABOUT HOW WE HELPFurther details about how we leverage the power of communication to achieve goals in specific functional areas

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MEDIA RELATIONS

Corporate & product publicity

Editorial boards

Media tours

Press conferences

Op Ed placements / Bylined articles

Executive media training

Spokesperson training

Consumer / Business / Trade / Special Interest

Print / Broadcast / Online

VNRs / SMTs / Co-ops

Click here to view video samples of

national publicity achieved for our client

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SAMPLE PUBLICITY SUCCESSES

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SAMPLE PUBLICITY SUCCESSES

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SOCIAL MEDIA RELATIONS / NETWORKING

Online Relationship Building and Reputation Management

Social Networking

Awareness Building

Blogger Relations

Social Media Training

Viral Marketing

Online Issues Management

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MARKETING COMMUNICATIONS

New product launches

New market entries

Product publicity

Collateral

Grand openings

Special events

Trade shows

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CRISIS COMMUNICATIONS Crisis Plannning & Drills

Reputation Mgmt & Crisis Communications support in incidents such as:

Product Recalls / Liability

Industrial Accidents

Fires, Explosions

Chemical Spills

Misconduct, Negligence

Litigation Communications

Food Contamination / Illness

Identity / Security Breach

One of only 6 Approved Providers - for AIG Insurance CrisisResponse (policyholder benefit in catastrophic events)

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PUBLIC AFFAIRSInfluencing public policy in legislative & regulatory settings

Grassroots support through neighborhood outreach & relationship building with key organizations & elected officials

Creating and facilitating community advisory panels

Partnering with lobbyists to ensure comprehensive & coordinated campaign effort

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INVESTOR RELATIONS

Financial Communications

Transaction Communications

IPO’s, Secondary Offerings

Financial Publicity

Earnings Releases

Annual Reports

Analyst Audits

Disclosure Matters

Road Shows

Private Equity Presentations

Turnarounds / Chapter 11

RECENT SUCCESSESWe’re proud to share in the accomplishments of our clients … … here’s a few recent samples of how we’ve helped deliver results

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A WORD ABOUT INTELLECTUAL PROPERTYThis proposal, and the public relations ideas, concepts or graphic designs contained herein, are the exclusive intellectual property of Edward Howard until purchased by another entity.

This document and any accompanying materials - including budget estimates -are confidential and intended only for the use of company personnel.

They may not be transferred to others, and are loaned solely for confidential consideration in the selection of a public relations, investor relations, marketing communications or graphic design firm, and with the mutual understanding that they will not be implemented without appropriate compensation or used in any manner detrimental to the interests of Edward Howard and its affiliates.

Information contained herein is part of a working review and may be incomplete without accompanying verbal comments.

© 2009, Edward Howard