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EGR International Capability Presentation
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A Presentation for
“The only way to discover the limits of the possible is to go beyond them into the impossible.”
Arthur C. Clarke
2012GENERAL CAPABILITIES
Introduction
EGR Overview
The EGR Approach
Conclusion/Questions/Discussion
2012GENERAL CAPABILITIES
2012GENERAL CAPABILITIES
• Connecting with people (salespeople, employees, customers,
partners)
• Inspiring people to perform
• Motivating people to succeed
TODAY’S BUSINESS CHALLENGES ARE:
2012GENERAL CAPABILITIES
2012GENERAL CAPABILITIES
• EGR thinks and works differently to build and reward relationships
• EGR understands people and the role they play in success
• EGR understands the complexities of organizations and the challenges that both preclude and foster high performance relationships
NEW THINKING THAT BUILDS HIGH-PERFORMANCE RELATIONSHIPS
2012GENERAL CAPABILITIES
• Founded in 1970 as an incentive company
• Now a national leader in Enterprise Engagement Strategies:
Performance Improvement
Integrated Marketing Communications
Meeting Management
Production Services
WHO ARE WE?
2012GENERAL CAPABILITIES
• National presence with offices in New York City, Boston, Dallas, Tampa, Philadelphia, New Jersey, Los Angeles
• Operations and creative infrastructure housed in New York
• All EGR clients are Dow 500
WHO ARE WE?
2012GENERAL CAPABILITIES
• Forty-one (41) years of experience/expertise in the design, operation and
fulfillment of engagement strategies for America’s finest companies
WHO ARE WE?
2012GENERAL CAPABILITIES
EGR PHILOSOPY AND PROCESS
• Enhancing relationships is paramount
• Driving sales and achieving business objectives is mission-critical
• Reinforcing client’s brand strategy every day on every program is key
• Providing pricing transparency in all program areas
• Giving back to charity
2012GENERAL CAPABILITIES
Personal consultation from professionals.
• Hands-on executive involvement: Account level decision-making
• Experienced, educated professionals company-wide
• Financial controls to avoid ‘budget creep’
• Consistent, long-term employees who have ‘stored knowledge’
• Dedicated teams (rare in industry)
EGR PHILOSOPY AND PROCESS
2012GENERAL CAPABILITIES
A team that features the industry’s most talented
graphic designers, illustrators, photographers, copywriters, web designers
and motion graphic specialists, EGR’s creative services are at the heart of
everything we do.
KEY OPERATIONAL AREAS AT EGR
A specialized group which serves to bring expertise and
resources to clients needs and objectives. EGR’s research
and development group. Each account team has an EGR
Strategic Services liaison/account manager.
2012GENERAL CAPABILITIES
2012GENERAL CAPABILITIES
2012GENERAL CAPABILITIES
EGR CAPABILITIES OVERVIEWKEY CAPABILITY DIFFERENTIATORS:
EGR LIFE SCIENCES GROUP –
A dedicated, semi-autonomous operating group within EGR with a selective
focus on programming to the life sciences and pharmaceutical
marketplace. Competencies include incentive program consulting, design,
operation and fulfillment; strategic meeting management consulting,
design and operation, creative services and a variety of other consulting
services.
2012GENERAL CAPABILITIES
EGR’S PRIMARY PHARMA/HEALTHCARE RELATED COMPETENCIES
• Sales Force Incentive Programs
• Product Launch Campaigns
• National Sales Meetings
• Employee Recognition Programs
• Advisory Boards
• Investigator Meetings
• Key Constituent Meetings
• Speaker Training Meetings
• Training Meetings
• Salesforce Contact Control Systems
• Coalition/Physician Marketing
• POA and KOL Meetings
EGR CAPABILITIES OVERVIEWKEY CAPABILITY DIFFERENTIATORS:
EGR QUALIFICATIONS5 Key Differentiators
2012GENERAL CAPABILITIES
A RECOGNIZED LEADER1
• EGR has a 41 year legacy as an industry pioneer and a powerful contributor to the body of knowledge surrounding people and performance.
• In 2011 alone, EGR has been widely quoted in publications such as: HR.com, Training, Incentive, Corporate and Incentive Travel, Engagement Strategies and several others.
founding sponsor:
2012GENERAL CAPABILITIES
CREATIVE SERVICES & STRATEGIC SERVICES2
• In-house competencies in both of these critical functional areas put EGR well ahead of our competition as our award-winning creative and strategic services put us on an equal footing with America’s best agencies, well surpassing our incentive industry competitors.
• Our solutions are based on achievement of specific client objectives irrespective of what tools are necessary to drive performance – we are not tied to an awards infrastructure not do we believe that every program needs an awards component – awards are only one tool.
2012GENERAL CAPABILITIES
PROGRAM FINANCIAL TRANSPARENCY3
• For 41 years our business model has been based on a transparent pricing model that provides net cost plus pricing in all areas of our company other than creative services (agency model).
• This means higher value, lower costs, far superior opportunity for ROI and program measurement and moves the overall program financial management out of the back room into the sunlight of transparency.
2012GENERAL CAPABILITIES
4
• We maintain a beginning-to-end account team concept that separates us from our competitors – one team, dedicated throughout the entire program cycle or year-over-year.
• Our account teams learned knowledge translates to smarter, more collaborative program design, better customer and client service and a partnership that transcends mere client/supplier relationships into fully symbiotic partnerships.
ACCOUNT TEAM CONCEPT
2012GENERAL CAPABILITIES
5
• No company will work harder for you than EGR. We cannot control everything, but we can control our commitment and dedication and as we step into the future with this engagement program, there is not a better partner for you.
• Our commitment to being the best partner possible means that all of the assets of our firm will be marshaled to ensure that this partnership exceeds your expectations in every respect – our pursuit of a new standard for this program will be absolute.
COMMITMENT TO YOU
2012GENERAL CAPABILITIES
THE EGR APPROACH
2012GENERAL CAPABILITIES
ENGAGEMENT AT EGR
EGR has a national position in bringing “enterprise engagement” to America’s finest companies.
Partnering with The Gallup Organization, Peppers & Rogers, 1:1 Magazine, The Human Capital Institute and four (4) competitive people management companies, EGR is spearheading research into the area of Enterprise Engagement on an global level
“In our own research, we have observed that building a critical mass of engagement contributes significantly to the bottom line. In a recent study of 89 companies, we found that the companies that build this critical mass of engagement have earnings per share (eps) at 2.6 times the rate of companies who do not.”
Gallup
2012GENERAL CAPABILITIES
WHY ENGAGEMENT?
We believe engagement solutions transcend the narrow confines of traditional incentive or agency competencies and are in-line with creating our view of what dynamic, highly successful and forward-thinking organizations look like in the new economy
We hope to have the opportunity to take the Kohler program to an inspirational new level of partnership and performance
2012GENERAL CAPABILITIES
WHY ENGAGEMENT?
When it comes to engagement, we have been inspired by and look to the unique track record of America’s best companies in building and inspiring high performance relationships
2012GENERAL CAPABILITIES
ENGAGEMENT WORKS
Between 1985 and 2007, Starbucks expanded from 1 store to 17,000 worldwide.
During that same time they spent $0 on advertising and the employees voluntarily decertified their union.
Starbucks success is heavily dependent on customers having a very positive experience in our stores…this meant having store employees who were knowledgeable about the company’s products, who paid attention to detail, who eagerly communicate the company’s passion for coffee and who had the skills and personality to deliver consistently pleasing customer service.”
“
Howard ShultzFounder and CEO
2012GENERAL CAPABILITIES
ENGAGEMENT WORKS
FedEx became the first US company to reach revenues of $1 billion within 10 years of startup without a merger or acquisition.
Today, FedEx is the world’s largest logistics service company, with revenues of +$34 billion and operations in 222 countries.
It doesn't take a genius to figure out that in an environment where there is a shared vision, where they know what is expected of them, understand that reward is linked to performance, and BELIEVE they will make a difference because they will be heard, then they WILL make a difference. They will go beyond our expectations and great things will start to happen.”
“
Fred SmithFounder and CEO
2012GENERAL CAPABILITIES
ENGAGEMENT WORKS
FORTUNE named Apple the most admired company in the U.S. in 2008. In 2009 and 2011, Apple was named the most admired company in the world.
Today, Apple is the third largest mobile supplier and the largest music retailer in the world.
There's an old Wayne Gretzky quote that I love – “I skate to where the puck is going to be, not where it has been” - and we've always tried to do that at Apple since the very, very beginning and we always will…we realize that the total (is) greater than the sum of the parts. Great things in business are not done by one person; they are done by a team of people.”
“
Steve JobsFounder and CEO
2012GENERAL CAPABILITIES
ENGAGEMENT AT EGRProof of Concept
2012GENERAL CAPABILITIES
SANOFI-PASTEUR 1 Physician Story Campaign
2012GENERAL CAPABILITIES
BIOMÉRIEUX2 live – Internal Sales Communication
2012GENERAL CAPABILITIES
BIOMÉRIEUX2 live – Internal Sales Communication
2012GENERAL CAPABILITIES
PANASONIC3 Shoot It | Share It - UGC Contest
2012GENERAL CAPABILITIES
2012GENERAL CAPABILITIES
KOHLERBOLD REWARDS
PROGRAM
2012GENERAL CAPABILITIES
• Social Networking type environment
• Controlled and secure
• Facilitates shared content – ideas, opinions, comments
• Supports building an engaged “community”
Cafe
2012GENERAL CAPABILITIES
• All information related to the user can be found under My Account; including Rewards Points, Profile Information, Notifications, Invoice History, and Award Redemption History.
• Leaderboard and Tier Tracker can be accessed as well.
My Account
2012GENERAL CAPABILITIES
• Read twitter-like announcements on your brand.
• Click on links to current industry news and new product information.
Whiteboard
2012GENERAL CAPABILITIES
Academy
• Continue your professional education and boost your selling confidence with Learn & Earn training courses.
• Points will be awarded to showroom consultants for successfully completing L&E’s.
2012GENERAL CAPABILITIES
Brand Toolkit• Your one-stop-
shop for downloadable brand literature and access to handy links.
• Toolkits feature useful information to keep the showroom associates up to speed.
2012GENERAL CAPABILITIES
Sharespace• Access useful
information for you and your client including solution-based articles, design recommendations, designer bios and more.
• Content is specific to the brand you sell.
• Articles are tagged for easier search.
• Rate the article to keep the site relevant and useful.
2012GENERAL CAPABILITIES
Kohler Corner• Easy to access
YouTube and Vimeo video segments featuring the latest product developments, by brand.
• EGR’s awards platform is a virtual, state-of-the-art awards exchange that affords program participants the opportunity to access over 50,000 awards in every category
2012GENERAL CAPABILITIES
The Market
2012GENERAL CAPABILITIES
2012GENERAL CAPABILITIES
EGR is the single unique partner.
Operating at the intersection of people performance management and engagement, our new-age agency thinking will produce programming that will reduce program costs, increase participation, build a community of sales apostles and chart the course for a new dynamicism in the sales consultant channel
CONCLUSION
2012GENERAL CAPABILITIES
2012GENERAL CAPABILITIES