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Dr. Adrian West c copyright www.innovatewithconfidence.com
Welcome to Effortlessly Understand People
Dr. Adrian West c copyright www.innovatewithconfidence.com
E – I(Extraverting - Introverting)
Prefer to “talk through” Prefer to “think through”
Learn through doing Learn by reflection
Breadth of interests Depth of interests
Tend to speak/act firstreflect later
Tend to reflect before acting/speaking
Attuned to External Drawn to Inner world
Dr. Adrian West c copyright www.innovatewithconfidence.com
Value Practical applications Value Imaginative Insights
Notice Details, Specifics Notice Patterns & Meanings
Want accurate, precise info. Stimulated by Ambiguity
Trust Experience Trust Inspiration
S – N(Sensing - iNtuition)
Focus on Real & Actual Focus on “Big Picture”
Dr. Adrian West c copyright www.innovatewithconfidence.com
Focus on Cause and Effect Harmonise with Values
Look for Flaws in the Logic Look for Common Groundand shared values
Apply Consistent PrinciplesWhen dealing with people
Treat people as
Unique Individuals
Emphasise Task Emphasise supporting the
Process
T – F(Thinking - Feeling)
Guided by Objective Logic
Guided by Personal
Values and convictions
Dr. Adrian West c copyright www.innovatewithconfidence.com
Scheduled, Organised Spontaneous & Adaptable
Enjoys Decision making& Planning
Enjoys the process no decisionbefore its time
Dislikes Working under Pressure
Energised by Last minutetime pressures
J – P(Judging - Perceiving)
Likes to get things Decided Like to keep Options Open
Dr. Adrian West c copyright www.innovatewithconfidence.com
Collaborative Planning
Dr. Adrian West c copyright www.innovatewithconfidence.com
NTNT
Makingsense
Proof: Answer all my
questions.Commitment to shared values
Caring –demonstrate
practical results for people
STST NFNF
SFSF
Influencing Types
Dr. Adrian West c copyright www.innovatewithconfidence.com
ISTJISTJ
13.7%13.7%Modal typeModal type
ISFJISFJ
12.7%12.7%
INFJINFJ
1.7%1.7%
INTJINTJ
1.4%1.4%Less frequentLess frequent
ISTPISTP
6.4%6.4%
ISFPISFP
6.1%6.1%
INFPINFP
3.2%3.2%
INTPINTP
2.4%2.4%
ESTPESTP
5.8%5.8%
ESFPESFP
8.7%8.7%
ENFPENFP
6.3%6.3%
ENTPENTP
2.8%2.8%
ESTJESTJ
10.4%10.4%
ESFJESFJ
12.6%12.6%
ENFJENFJ
2.8%2.8%
ENTJENTJ
2.9%2.9%
Pattern not dissimilar to that found in USA (Hammer & Mitchell, 1996)
UK Population
Dr. Adrian West c copyright www.innovatewithconfidence.com
N - “iNtuitive” - opportunities and possibilities
Collaborative Planning
S - “Sensing” - information and data
F - “Feeling” - emotion and intuition
T - “Thinking”- logical negatives and caution
“Thinking”- logical positives and benefits
J - “Judging” - How can we organize?
P - “Perceiving” - Remain open to possibilities?