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The concept of Social Media Marketing can be overwhelming but in this presentation George Ross identifies the key elements of the Web 2.0 marketing opportunity has created an Effective Social Media marketing Strategy
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Strategic Social Media Marketing
George B. Ross
President
effective
A practical, effective, WEB 2.0 marketing communications programA practical, effective, WEB 2.0 marketing communications program
Strategic Social Media Marketing effective
WHY & WHERE TO START
?
Strategic Social Media Marketing effective
EYEBALLS
These 4 sitescombine for:
50.5%of the internet’s daily reach.
Source: www.alexa.com
Strategic Social Media Marketing effective
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The fundamentals never change...
We need written content to market our products and services which can be uploaded to:
Online PR ’wires’ Ezine web sites DIGG Our blog
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Strategic Social Media Marketing
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Every day 20% off all internetusers logon on to YouTube providing access to a hugenumber of eyeballs. B2C & B2BCan use YouTube to promote brand By:
Tutorials Product instructions Corporate branding
Strategic Social Media Marketing
Note: the hyperlinks connect to examples of each category on YouTube
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With 2% of all daily internet trafficwe can use Flickr to store galleriesof our products and by carefullynaming our files with key words Our images will appear high on image searches
Strategic Social Media Marketing
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Strategic Social Media Marketing
Video
Text
Photos
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Strategic Social Media Marketing
Our core strategic marketingelement is ‘The Blog’:
create blog articles problem/solution new products/services
Increase website page countMaintain site ‘freshness’Create a followingEstablish expertiseIncrease brand equityExploit the weaknesses of yourcompetitionBlog will provide the feedermaterial for other social media
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Strategic Social Media Marketing
Connect the blog to externalSocial Medial platforms..
Using Feedburner we can:
Update LinkedIn every timewe make a blog updateAdd a Chicklet to the homepageto offer RSS subscriptionMarket you blog via Tecnorati
Note: While the LinkedIn account is personal - Groups and Pages are for business
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Strategic Social Media Marketing
Create Facebook Page/Group:
blog article linksvideo linksPhoto galleriesFeed Twitter via Facebook withCompany updates (There is no need to update Twitter)
Note: While the Facebook account is personal - Groups and Pages are for business
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Strategic Social Media Marketing
All of the pieces but one…
Strategic Social Media Marketing
• Primary goal: creation of back links– Register with every industry (and related)
forum– Ensure that your URL is embedded into your
signature and every forum entry– Be an active participant
• Secondary goal: blog promotion• Tertiary goal: brand positioning
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Forum marketing
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Strategic Social Media Marketing An effective integrated WEB 2.0 marketing communications plan
that leverages platform connectivity
Forum marketing
