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Effective Media for Business Communication
PHYSICAL MEDIA
MECHANICAL MEDIA
WAYS TO COMMUNICATE
PHYSICAL MEDIA
Large meetings
• Used to share new vision, values and also strategies.
• One to many communication.
• Limited 2-way communication.
• Examples are Conferences, Workshop.
• Team Status
• Deadlines covered
• Future deadlines
• Strategies and Action
points.
Up close and personal
• One to one conversation.
• Usually held for:
Performance appraisals
Grievance reports
Exit interviews.
Video Conferences
Coordinating teams placed geographically apart.
Conducting training sessions and interviews.
Viral communication
• Also known as Viral Marketing.
• Communication by word of mouth.
MECHANICAL
MEDIA
At special occasions it can be justified to send a personal letter to
employees in order to get attention to a specific issue.
It is also used for a personal commentary on an ongoing
reorganization that affects many employees.
Personal letter
Magazines/ Paper A Magazine offers the opportunity to deepen a specific issue, explain context, describing consequences or tell a story.
Newsletters has the opportunity to reach many employees.
Good vehicle to create a broad internal understanding of strategic messages.
IntranetGENERIC OFFICIAL MEDIA
Social
Media