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14/03/2013 © 2013 EdEr International 1
When
Corporate presentation
2013
E. Rovida
When Partnership Matters
14/03/2013 © 2013 EdEr International 2
When partnership matters
Who we are
Eder International is a Sales Development
Consultancy company focused on Sales Outsourcing
Services and Interim Management.
We help our customers extend their Business
worldwide in a Cost-Efficient way, without the need
of elevated investments in local infrastructures.
We help companies from inside and outside Europe to
increase sales and expand their businesses
worldwide.
We are able to do this thanks to our commitment,
our huge network of contacts and our professional
experience.
14/03/2013 © 2013 EdEr International 3
When partnership matters
OUR PRESENCE
Eder International Solutions is located in Madrid (HQ), Milan, Munich, Paris and Porto Alegre (Brazil)
Our presence is spread internationally thanks to a selected network of contacts and partners
14/03/2013 © 2013 EdEr International 4
When partnership matters Our OperatIon Areas
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When partnership matters
Our services
What we do…
Sales Executives Recruitment
Services
Sales Training Programs
Networking Services
Market Assessment
Competitive Analysis
International Partners Selection
Sales Operations Coordination
Organization of Marketing
Campaign
Representatives in Exibitions
How we do… EdEr International is a cost saving oriented
company.
All service schemes are focused on costs
reduction: Salary, resources, travelling and
Infrastructures are just an example.
Services created to access to multiple
markets in a short time, we participate in
the preparation and in the execution of your
sales activities saving time in the operations
thanks to expert sales executives
prepared to be operative in a short
time.
Thanks to our Management outsourcing, we
eliminate the need of building a sales
infrastructure. Only when the time is right and the
benefits justify the investment, we help our
customers build their own.
14/03/2013 © 2013 EdEr International 6
When partnership matters SECTORS portfolio
IM
SO
CF
Interim Management
Sales Outsourcing
Corporate Financing
I Internationalization
SP Special Projects
14/03/2013 © 2013 EdEr International 7
When partnership matters Interim MAnagement
There are clear advantages that make Interim Management be more and more popular and profitable for companies and consequently its use more common:
Quick Hiring Costs flexibility External talent during a limited time Excellence Effectiveness Experience
We help our customers to overcome high growth periods, organization change, Turn Around, Change Management.
IM
14/03/2013 © 2013 EdEr International 8
When partnership matters SALES Outsourcing
In the current economic climate, the unprecedented market
conditions and the need to quickly change have obliged
companies to seek solutions that allow them to cut costs but
increase their activities related to their core business.
Eder International offers its outsourcing services as a trusted
partner.
According to "Dun & Bradstreet" Outsourcing of Marketing and
Sales will be multiplied by five within the next few years.
Business Development Processes
Marketing Processes
Sales Processes
SO
14/03/2013 © 2013 EdEr International 9
When partnership matters Corporate financing
What we do…
Corporate Finance
M&A
Corporate Restructuring
Corporate Planning
Financing Solutions
Corporate Property Property Asset Managemet
Property investment
Corporate Asset Wealth Planning
Asset Protection
How we do…
EdEr International is a partner of JBI Corporate
Finance
JBI Corporate Finance offers advice on strategy,
facilitating mergers and acquisitions or monitoring
the market to find opportunities for their clients.
Property dealing services involves managing, sale
and purchase of commercial and residential
Property. Moreover, we also help our clients
through the necessary paper work and legal and tax
documentation for ensuring hassle-free.
Keeping and building corporate wealth means the
companies have to focus on the management of
the corporate asset.
Our aim is to increase the corporate assets value:
buildings, intellectual properties, trademarks, equity
portfolio, credits and cash. This process starts from the
definition of short and medium-long term corporate
aims and with the definition of the financial structure –
equity and liabilities- of the company.
CF
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When partnership matters InternaTionalizatION
We take full advantage from the usage of global networking tools.
Apart from having offices in Spain, Italy, France, Germany and Brazil, we have a network of partners worldwide.
Eder International can guide a company's internationalization process in a controlled and safe way
A company that wants to invest abroad has to choose where to do it according to their market research, keeping in mind that sales activities and after-sales services shouldn’t be separated.
A minimum structure must be implemented in order to develop / follow business opportunities and provide technical assistance once the product is sold.
To manage investment and operational costs is necessary to establish strategic partnership with local companies.
I
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When partnership matters
Setup OF Sales CHANNELS AND
SERVICES
Back End Front End
R+D Services
Competence Centers
Services
Sales Agents Market Analists
Opportunity
Value Added
Resellers
For a company, establishing a business in a country it’s important to have a continuous interaction between its various departments, EDER and local partners / representatives to provide the best support to existing and potential customers.
Sales
EDER
Opportunity
Opportunity Opportunity
Opportunity
Opportunity
I
14/03/2013 © 2013 EdEr International 12
When partnership matters PartnerIng programs
Local Sales Program: a FLEXIBLE Commercial Program for
products and/or Services in a national environment.
Global Sales Program: A commercial program specifically
created for extending sales activities to an international
environment. Belong to this division:
Follow Me®: A flexible commercial program tailored for
Spanish companies willing to establish a commercial network
abroad or foreigner companies planning to invest in Spain.
OSO®: OverSeas Operations, a wider program than Follow
Me. Consists in a complete sales service (post-sales, training,
on site commercial staff establishment, etc.)
P
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When partnership matters
Local Sales Program is a modular commercial service, especially designed for sales activities performed in a Country and covering all the sales process cycle.
Initially our experts study with the customer products and/or services selected to be part of the program. Activities of this process:
Analyze the needs satisfied by the service/product Segments Objective Geographic coverage (Possible customer concentration) Customer Sales objectives Actual customer Sales Force
Starting from this information, the owner of the program belonging to the executive board of EdEr International, evaluates with the customer the details. In the next stage EdEr International will develop a proposal including a recommendation on the scale our service level.
Local sales Program P
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When partnership matters
Service coverage is modeled based on the demands and/or needs of the customer and the information obtained during the analysis phase. Our services are modular because each customer is unique. 1.a
2. Definition of the externalization grade of the services:
Development of a sales plan Generate Sales or Distribution channels Dedicated Sales Force Training to Customer’s commercial personnel
Starting from the service configuration EdEr International and the customer define jointly a concrete sales strategy . The dedicated Sales Force of EdEr International will vary depending on the coverage objectives and the service coverage.
Local sales PROGRAM P
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When partnership matters
The Local Sales program is a complete commercial service, designed specifically for “in Country” activities. The resources we use for increasing sales are the results of a combination of conventional and last generation models.
Personal Networking (lobbying) On-Line Networking (LinkedIn, Xing, etc.)
On-Line Sales (EdEr website) Mobile advertising Events Organization Fairs Participation Cooperation with Associations and Chambers of Commerce Mailings Sales Agents Network
Furthermore the methods we use are transparent for our customers and are adopted depending on their needs.
Local sales PROGRAM P
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When partnership matters
The Global Sales Program is a complete commercial service, designed specifically for international activities. Its contents extend to the complete sales and post-sales international activities.
After a preliminary study of selected products and/or services covering the program, a market analysis phase is following focused on the interested Countries. Activities of this process:
Define the needs satisfied by the service/product in the market Geo-marketing and objective segments Geographic coverage Customer Sales targets Actual Customer Sales Force Sales Force in the Countries of interest Follow up of commercial contracts Training of Customer Sales Force in the Countries of interest
In the next stage Eder International will develop a proposal including a recommendation on the scale our service level.
Global sales PROGRAM P I
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When partnership matters
Follow Me © program has been created to offer a flexible and well structured sales program to foreigner enterprises which want to invest abroad, towards customized sales channels.
Thanks to its international staff, the huge network of contacts and the proved experience in international operations, EdEr International can offer the best support in different Countries.
Follow Me © program is based on few simple steps that, once
followed, will assure a fast time to market and a consequent quick ROI.
EdEr International operates in different fields and can assure an extended network of sales contacts: Human Resources, SAP applications, Banks, Mobile and Fixed Operators, Health, SW and Project Engineering, Multimedia are just a small example.
Due to its generated sales volume, EdeEr International offer can be really competitive.
Follow me P I
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When partnership matters
The OSO OverSeas Operations © program has been created for offering a wider sales program than follow me but maintaining the fundamental characteristics of flexibility and structure. In addition to the Follow Me activities, OSO adds all the operative processes of the post-sales phase. Between them we can underline:
Local sales structure creation in the Countries of interest using a specific skilled personnel selection
Training of the customer sales force. Operation Partners selection for the project deployment (Installation
services, Technical assistance, Repair and Return) Logistics and demand plan.
Customers who decide to contract this service, will have the possibility to build an operative and lasting structure, organized using the most effective rules of costs optimization and scalability.
overseas operations P I
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When partnership matters
Management responsibility as a strategic method for improved effective and efficient operations.
Thanks to the technical experience of the founders and his Service Partners, EdEr International can afford a 360° scenario of IT and Telco Services worldwide.
PROMS © program is a tailored set of activities performed by high level professionals able to work into project deployment environment characterized by complexity, fast schedule, cost control and top quality in execution. PROMS © is a standalone program which could be easily integrated in other EdEr International services. OSO is an example where Sales Activities are strictly linked to Managed Services and where PROMS perfectly fits.
Design Project Optimization Installation and commissioning Technical Assistance Logistic Maintenance CRM
professional managed srvices P I
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When partnership matters Special PRojects
SP
EdEr International Solutions developed a new method to help SMEs to overcome the economic downturn improving their image, increasing their potential markets and managing commercial activities with "BONSAI“ pricing, that is small prices but associated to services that maintain quality and professionalism
Our customers can choose two base service packets to a monthly price less than 500 €. A national and an international one. Service packets include marketing activities, market study, product positioning, performed using additional new web technologies and social networks.
We succeeded in creating a competitive offer, with high quality and professional content, by optimizing our resources within our customers, minimizing costs thanks to the possibility to easily customize our offer towards a clear and intensively tested processes.
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When partnership matters
What’s new in 2013
Reference Program
e e
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When partnership matters Reference Program
REFERENCE, its new consulting program created with selected partners and focused
on new strategies deployed inside an extended portfolio.
REFERENCE represents the status of the art of a new concept in Sales and business
development enriched by a structured Finance approach and a corporate wealth
program.
Thanks to this initiative, EdEr International Solutions will offer Corporate Finance,
Corporate Property and Corporate Asset services in addition to its well known
Internationalisation services.
Nowadays is fundamental to know if a company can afford an internationalization
process, it’s the basis of success. That’s why It is very important to have a clear idea
of its financials, to know perfectly the limits of investments and if there is a need to
find strong partners.
Today EdEr International Solutions through its program REFERENCE can support its
partners in a most complete way, evaluating in details all the aspects related to the
deployment of international business.
We want to be a REFERENCE for our customers!
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When partnership matters
Our PARTNER
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When partnership matters
references
14/03/2013 © 2013 EdEr International 25
When partnership matters Blog
http://ercolerovida.com
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When partnership matters
EDER International Solutions
Calle Corazon de Maria 6 Piso 2 Oficina 3
28002, Madrid, Spain
Ercole Rovida Managing Director and Co-Founder [email protected]
Eduardo Alcaraz Sales Director and Co-Founder [email protected]
Contacts
www.ederinternational.com